Ashley Wetmore Email & Phone Number

Remote

Leading a team of marketers planning campaign strategies and tactics to gain the interest of potential customers, nurture high-fit prospects into customers, and retain those members for the long term.Develop an overall marketing strategy and implement marketing plans for new and enhanced product offerings, services, and tools, catering to a broad range of stakeholders.Create and prioritize marketing plans, leveraging insights and data to inform messaging prioritization that drives awareness, consideration, and preference, and creates engaging, optimal omni-channel experiences.Manage day-to-day campaigns in development to ensure consistent execution across multiple enterprise-wide marketing channels.Lead ongoing business reviews, gather information from various peer teams, and present a cohesive strategy.Collaborate with marketing and cross-functional teams (such as Sales, Underwriting, Legal) to build an understanding of the market, competitors, and customer needs, aiming to achieve aggressive sales and retention goals.Develop value propositions, proposals, content, messaging, collateral, and tools.Manage metrics and reports for use by management and executive leadership.Implement program plans, including defining scope, resource requirements, new program ideas, best practice protocols, and communications.Create and establish program goals, objectives, and deliverables to reflect the program vision, working in partnership with cross-functional teams

Remote

Developed go-to-market strategies for vision products and partnerships, from product definition through launch and ongoing marketing strategy, in partnership with Product and Strategic Partnerships.- Launch new and existing products into the market - Coordinate internal and external teams to develop and launch products - Research and prioritize product needs in the market- Develop marketing strategies for specific customer segments and measure ROI - Identify segment expectations, needs, behaviors, and attitudes through primary and secondary research - Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns- Collaborate with communications managers and creative teams to ensure positioning and promotion is aligned and effective- Identify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the VSP brand- Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep VSP competitive- Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level- Manage stakeholder relationships for successful XLOB partnerships

Remote

Responsible for assessing the trends, drivers and needs of Eyeconic's segments, driving the revenue streams through optimization, taking an active role in cross line of business partnerships, and implementing solutions to drive sales and revenue expansion. - Oversee content strategy and development- Manage high revenue-driving marketing channels- Execute PR strategies, speaking engagements, and special events- Grow internal and external communities and support influencer marketing- Compile and analyze performance data with actionable recommendations for improvement

Rancho Cordova, Ca

Supported the business strategies of the segment while ensuring consistency and alignment with overall product and policy updates. As a Senior Communications Writer, I was responsible for developing and executing communication plans that supported the growth objectives of the company.

Rancho Cordova

Involved in leading, managing, planning, producing, implementing and analyzing internal and external communications strategies and tactics for projects, programs, products, and services to various audience and market segments through varied channels.

Sacramento, California Area

As a communications specialist, I work closely with our managing partners to represent the company in all facets of marketing, social media and public relations. Over the last 3 years I have helped redesign the look and functionality of our website twice, planned and executed social media marketing strategies and developed various levels of inbound content designed for marketing automation. All efforts in these areas have drawn thousands of new subscribers, driven web traffic and brought in leads. Communications In the last three years of my experience, I have watched my hard work and dedication build a lead generating machine for my organization. My efforts focused on building a strong content platform while planning and executing marketing automations for sales. My time with Healthcare IS has resulted in an increase in the following areas: +566% increase in traffic +2000 Niche Subscribers Increased Lead GenerationProject Manager I oversee all marketing and communications projects within the organization. Creating detailed project plans with assigned tasks and clearly labeled deadlines. Working with Managing Partners to ensure that all tasks are met on time and with quality results. Some of these projects include automation mapping, content creation, promotional schedules and advertisement opportunities. Content Creator In order to build a strong content platform for the organization, I created a development plan that produces a variety of articles for the Healthcare IS Blog written by myself as well as executive team members. Following the blog, I wanted to be sure we provided content in multiple formats that would appeal to any lead preferences. In 2012 we released our first podcast series, built a healthy library of Slideshares, and incorporated video into our content platform. The expansion of our marketing channels lead to higher engagement and industry recognition for our efforts.

Folsom Californa

Measured statistics for equal employment opportunities within government contracted companies.

Queensland, Australia

• Managed all onboard staff not including the captain• Conducted legal safety procedures multiple times a day• Ensured passenger satisfaction in all activities and meals

Bangkok, Thailand

• Attended school board meetings to discuss teacher performance and current programs• Conducted and managed all evening adult courses• Substituted for departments who were understaffed for any period of time

Los Angeles

• Managed social media accounts and content for clients as a communications specialist • Conducted media monitoring and tracking for multiple clients through Cision• Researched client space, competition and media environment• Garnered volunteers, sponsorship and press coverage of the 2010 RAM/LA event

Sacramento, California Area

• Conducted pitch brainstorms and developed press releases• Developed webpages targeting a specific audience• Responsible for publishing and developing monthly employee newsletters• Coordinating a statewide communications meeting for specialists in the alcohol and drug addiction field• Handled logistics, agendas, and talking points for meetings • Developed and maintained media contact lists for various target audiences

Sacramento, California Area

• Liaison between media and department • Developed web copy (internal/external)• Created Division Chief biographies and profiles• Conducted daily media reports• Produced and pushed news releases• Planned outreach calendar and lead Task Force meetings to bring various divisions together on one central communications plan.

Bachlors Of Communications, Public Relations - Marketing - Environmental Science

Activities and Societies: Chapter Secretary of PRSSA at California State University, Sacramento Competitor of the National Bateman.

General Education, Communications