Ashley Wheeler Email & Phone Number

Greater Los Angeles Area, US

• At Alpen&Glo we pride ourselves on building a strong, strategic foundation that allows brands to shine in execution. We love growing brands and the challenges that come with navigating new waters. We have a vested.
• Leading & collaborating on all aspects of the marketing mix with your vision & mission in mind.
• Your marketing arm working hand in hand with the greater team to build a marketing strategy aligned with your business plan.
• Soup to nuts execution – we’ll live and breathe your brand with you.Marketing A la Carte
• Supporting gaps in your marketing mix so you can focus on your core capabilities while we amplify your message.
• Filling voids in your marketing team & working collaboratively toward a seamless execution.Marketing Consulting

Lincoln Park, NJ, US

• Lead marketing strategy for start-up hemp infused seltzer
• Grew Kalo via marketing laddering to lead generation for both retail & e-commerce platforms
• Built foundational below the line and above the line brand assets in order to establish a cohesive brand and voice
• Managed & strategized social organic and paid channels, overseeing social team
• Laid ground work for influencer marketing program driving word of mouth & organic testimonials
• Leveraged sales, trade and analytics to inform future campaigns & drive results

Beverly Hills, California, US

• Launched from the ground up, brand marketing programs across 8 major markets
• Built and manage a team of 12 marketing managers & specialists with ongoing coaching
• Create, plan, and execute strategic & innovative campaigns to drive regional & local brandawareness with a large budget
• Negotiate & conceptualize large scale partnerships
• Produced & proliferate 5 product innovation launch campaigns
• Enhance field knowledge with development of training and communication tools

Fuschl, AT

• Advisor and Strategic Partner for the Heartland Region, managing strategic projects across all departments to drive Red Bull’s regional business forward
• Set strategy and aligned all stakeholders with a 5+ year vision
• Catalyst of cross functional synergy across departments
• Optimized output through proactive problem solving & project management
• Analysed share & volume data and advised on implementation across sales & marketing

Fuschl, AT

• Spearheaded marketing strategy for Midwest through Brand, Sports & Culture marketing
• Developed & managed Midwest marketing team - 6 employees promoted
• Brought Red Bull to life through relationship & influencer development, experientialmarketing, social/digital campaigns, PR & owned events
• Promoted local brand growth through strategic planning, budget management, eventexecution & ROI analysis
• Worked collaboratively with sales to achieve maximum output of marketing campaigns

Fuschl, AT

• Headed Chicago Metro consumer & collegiate programs to drive trial and awareness
• Managed a team of 20, ensuring quality sampling of over 250,000 cans per year
• Leveraged experiential marketing, social/digital campaigns & retail to amplify campaigns

New York, US

• Strategized coordination and execution of sampling initiatives, reaching consumers where they live, work, play and shop
• Seeded and develop relationships with market influencers, ultimately leading to increased brand visibility
• Organized and hosted in-store retail demos
• Collaborated with sales team to determine market level goals utilizing strategic marketing initiatives
• Developed strategic programming resulting in increased brand trial and visibility
• Maintained relationships with existing sales accounts through POS placement, order taking and store merchandising

Fuschl, AT

• Managed 34 teams participating in Red Bull’s largest global brand building event, Red Bull Flugtag
• Ensured Red Bull Flugtag crafts aligned with event parameters and safety regulations
• Coordinated the Red Bull Flugtag email account and processed necessary documentation
• Assisted Event Marketing Manager in developing the overall structure of event and direction of live show

Fuschl, AT

• Developed strategic sampling missions targeted to grow Red Bull’s consumer base
• Assisted in the expansion of a global brand by promoting the number one energy drink to new and existing consumers
• Built relationships with key opinion leaders in order to enhance opportunities during mission planning
• Executed the national product launch of Red Bull Cola, Red Bull Energy Shots, and Red Bull Total Zero
• Contributed to the content of social media accounts

Fuschl, AT

• Lead and motivated the Philadelphia wings team in executing successful & strategic sampling missions
• Served as liaison between team and management
• Recruited and trained new wings team members
• Lead the scheduling process of 18 wings team members bi weekly
• Assisted marketing managers on important upcoming events
• Tracked warehouse inventory, product orders, and maintenance on company cars

Philadelphia, PA, US

• Advertising Sales: Shadowed account managers and executives on sales meetings -Cold called and researched potential leads
• Promotions: Assisted in management of radio winners, prize packages & promotional events