Ashley Wiley Braswell Email & Phone Number

Atlanta, Georgia, United States

San Francisco Bay Area

Developed high impact, engaging virtual, hybrid and in-person events in collaboration with executive leadership and program leads that align with the organization’s strategy and goals. Led and produced events from end-to-end including event design, successful production, sponsor/speaker management, budget development/management, venue/vendor negotiations, external communication plans and event process development. Responsible for post event reporting and tracking metrics in Salesforce. Collaborated with communications team to leverage content for external communications, identifying and ensuring that content is shared via social media, blogs and additional communications assets.

Norcross, Ga

Built and executed internal/external communication plans supporting the company’s market strategy and corporate culture, including emails and virtual town halls. Collaborated with marketing team to develop and execute content strategy and execution. Directed implementation of social media strategies (LinkedIn, Twitter, Facebook) while building/sustaining online communities. Oversaw media buying for print/digital ads. Led event strategies/activities, including tradeshows, national/local events, roadshows, incentive events, and sales/corporate meetings/functions. Managed events’ supportive activities (promotion, booth sourcing/design, sales materials, production, speaker selection/ management, site selection/negotiations, etc.). Built/managed $1M+ event budget.Ensured PR strategy aligned with the corporate strategic vision. Drove PR and thought leadership activities, including media outreach, editorial placements, press release distribution, media relations, content, whitepapers, bios, social media content, award nominations, and speaking applications. Managed work of in-house and freelance copywriters. Built/managed PR budget.▪ Participated in 2020 and 2019 Automotive Communication Awards, winning 2020 Best B2B Blog and 2019 Best Tradeshow RV Booth.▪ Increased news/editorial coverage by 40% by implementing a revised media outreach program.▪ Developed/executed new thought leadership program inclusive of all brands. ▪Positioned company as a thought leader: speaker's bureau of verified thought leaders, identified speaking opportunities, built relationships with key media outlets, captured media opportunities.▪2020 Notable Results: 35% of leads generated from whitepaper campaigns, 11% increase in LinkedIn reach, and 91% increase in LinkedIn engagement.▪Managed people/processes to improve program efficiency/cost-effectiveness.▪Collaborated with Digital Director on tracking/analytics while providing actionable business insight on campaign/event performance.

Norcross, Ga

Directed all event activities, including large/small tradeshows, national and local association events, roadshows, incentive events, and internal sales and corporate meetings/functions. Negotiated contracts with vendors, partners, and outside resources. Managed marketing budgets, personnel, and internal/external resources. Led downstream marketing communications and event strategies. Collaborated with business owners to develop, implement, and execute strategic marketing plans. Developed advertising, marketing, and promotion plans to support brand-specific marketing strategies. Oversaw external marketing communication activities, including emails, direct mail, brochures, articles, social media, websites, advertisements, presentations, video scripts, and other company communications or point of sale materials. Managed collateral fulfillment at fulfillment warehouse and online fulfillment website. Directed digital and print media buying and placement to support all brands. Built and managed marketing communications budget.▪ Led marketing and events team to execute The Best Training Day Ever, a client training event that doubled in attendance by its second year.▪Managed social media activities, including Facebook and Twitter: - Launched #lovethecarbusiness social media campaign in collaboration with creative design and marketing team. Garnered over 100,000 likes on Facebook, over 2,000 contest participants, and over 30,000 views on YouTube. - Honored with 2015 Online Community Digital PR Award from PRNEWS for #lovethecarbusiness campaign. Received second-place award.

Specialty areas include but not limited to:Event & Tradeshow Management, Media Relations, Public Relations, Marketing Communications Project Management, Process Development/Improvement, Education Program Management and more.

Drove annual customer education strategy by researching needs throughout all product lines for North American region. Collaborated with global team to ensure achievement of international corporate vision. Directed external and internal training, with emphasis on external educational programs, including traditional courses and e-learning for all product lines. Managed International Meeting of the Leksell Gamma Knife Society, with focus on educational components and speaker/customer management. Managed “Speaker’s Advocacy Program” for company product lines; represented at corporate, medical/healthcare, and media events. Collaborated with marketing communications team on all media and PR activity.

Developed annual event marketing strategy by researching and selecting sponsorships, conferences, seminars, and tradeshows to address all product lines. Implemented annual marketing plans for meetings and events to attain targeted attendance and participation as well as impact goals. Managed national and international external events. Oversaw logistical requirements, including site research and selections, liaising with meeting sites/hotels, budget management, internal and external promotional plans, and vendor relationship management. Spearheaded agenda development, speaker selection, and speaker management. Established process for post-show evaluations and ROI measurement.

Coordinated and administered marketing communication programs related to production of product literature, international correspondence, tradeshow/events logistics, and training activities. Acted as support contact for product-specific PR campaigns. Maintained relations with external agencies and vendors. Created product and event collateral and presentations. Provided overall support to marketing managers and team.