AI for the Green Industry.Check us out at plantista.ai

Rebooted my entrepreneurial soul surrounded by an incredible cohort of passionate, smart, rule-breaking founders in partnership with Antler - a global startup studio and early-stage VC.Currently building in the garden center SAAS space with a mission to bring technology and growth to these largely legacy family businesses.

Led at the intersection of brands, creators & publishers, and product to create scalable mutually beneficial growth oppurtunities and build trust and sales across key brand priorities. Promoted to Principal, Brand Partnerships after leading a team of 8 in delivering 4x YoY growth across a book 40+ Beauty & Lifestyle eCom retail partners including Merit Beauty, Chanel, and Kosas. Worked directly with Product and key Enterprise clients to iteratively iconcept, scope and launch key monetizable features including managed brand co-op programming, tiered rewards, and managed product gifting.

Worked alongside senior executives on a variety of business topics, including growth strategy, strategic partnerships, international expansion strategy, and marketing/sales.Experience serving clients across verticals including Consumer Goods, Retail, Telcom, Payments and Public Sector with specific interest in public/private partnerships. Contributor to 2020 Women in the Workplace report, leading the collaboration of 300+ company participants, in addition to conducting field interviews with employees and HR leaders in order to form key insights and solution sets.

As a Sr. Marketing Partnerships Planner at General Mills, I worked across all brands to identify, influence, and negotiate strategic partnership opportunities. Managing the flow of roughly $30M in strategic partnership dollars, a few of my key partnerships included Star Wars (Disney Lucasfilm), Spider-Man: Homecoming (Sony & Marvel), Mass Effect: Andromeda (EA), and Pokemon. My key accomplishments in this role were streamlining negotiations and activations across brands to generate unprecedented double digit sales lifts as well as forging General Mills into new partnership spaces through internal educational forums (Mills Gamecon) and iterative learning sprints.

As a Marketing Communications Planner, I owned strategy and execution of consumer communication and engagement plans for Hamburger Helper, The Good Table, and Suddenly Salad, driving differentiated plans and results across both established brands and a new brand launch and overdelivering sales goals by $8M. My proudest achievement in this role was leading a cross functional team in the creation of "Watch the Stove", a Hamburger Helper-branded mixtape that generated 25M+ earned media impressions, 600M+ social media impressions, and 2 Cannes Lions Shortlist nominations. Received the 2016 General Mills Champions Award, 2 Clio Awards, and 2 Cannes Shortlist mentions and was promoted to Sr. Marketing Partnerships Planner.

As a Price Promotion Marketing Planning Associate, I managed a $20M+ Meals Division price promotion budget, driving volume, trial and trade support for both established and new brands. Through data analytics, influence, and strategic deployment, I was able to increase the ROI of Meals Division coupon levers by an average of 58% generating the highest returns within the company. In this role I also led product development of progressive social coupon technology, working with an external startup to go from concept to pilot in 4 months. Promoted to Marketing Communications Planner.

As a Digital Marketing Strategy Intern with Kohl's, I partnered with Google and Performics to maximize traffic driven to kohls.com via paid search, organic optimization, and strategic affiliate channel offers. As a final capstone project, I collaborated with a team of 11 to plan and concept Kohl's After Thanksgiving Campaign for Holiday 2013, presenting to a final audience of 400 including the Chief Marketing Officer. Received a job offer at the close of the internship.

As a Merchant Business Analyst Intern in E-Commerce Home Decor, I identified, formulated, and presented a $4.6 million annual product sales growth opportunity to senior management which was implemented in January 2012.Offered my choice of internship for the following summer.