Ashley Sikora Email & Phone Number

New York, Ny, Us

New Canaan, Ct

Lead strategic marketing initiatives for a prominent humanitarian foundation, managing a team of 16+ communications professionals and contractors.Strategic Communications & Digital Leadership:- Drive digital engagement strategy reaching 20+ million users across multiple websites and campaigns, achieving 30% year-over-year growth in engagement metrics- Optimize multi-channel performance across paid, organic, and grant media- Increased traffic and click-through rates across all channels- Maximized ROI on paid media investments- Enhanced organic search visibility and engagement- Successfully leveraged grant media opportunities- Successfully secured over new sponsorships and major donor contributions through strategic communications and relationship buildingEnterprise Digital Transformation Leadership:- Architected and implemented comprehensive enterprise-wide CRM ecosystem, delivering 20% under budget- Integrated six core business systems: Salesforce CRM, box office operations, event scheduling, donation platform, form management, and marketing campaign automation- Developed custom dashboards and reporting solutions for real-time data visualization across all platforms- Created unified data architecture enabling seamless information flow between systems- Led cross-departmental training and change management initiativesDigital Infrastructure & Analytics:- Scale and manage multi-site digital ecosystem driving:- 20+ million annual user engagements- Integrated performance tracking across paid, organic, and grant media channels- Cross-channel campaign optimization- Data-driven decision making- Established comprehensive analytics infrastructure enabling:- Multi-channel attribution modeling- Campaign performance optimization- ROI analysis across all media types- Automated reporting and insights generation

Led enterprise-wide communications and brand management initiatives for Fortune 20 companies, specializing in change management communications and multi-stakeholder engagement across global operations.Notable Projects:- Led corporate change management communications for major brands including Levi Strauss and Cracker Barrel- Developed and executed integrated digital marketing and communications strategies- Established corporate brand standards and guidelines across all communication channels- Managed relationships with media outlets and key stakeholders- Created data-driven communication frameworks that increased engagement metrics

Bridgeport, Ct

Provided strategic communications and creative direction for diverse portfolio of international clients.Notable Projects:- Developed comprehensive communication strategies with international real estate corporation The Corcoran Group- Led brand development and marketing communications for national retail brands- Created integrated marketing and communications campaigns for pharmaceutical companies- Managed complex stakeholder communications across multiple industries

New York, Ny

Led creative team for major retail brand's omnichannel communications strategy.Key Achievements:- Established corporate communications guidelines used across 200+ retail locations, digital platforms, and stakeholder touchpoints- Directed complete website redesign and digital communications strategy- Managed brand communications across retail, digital, and corporate channels- Supervised production of corporate communications materials and brand collateral- Led cross-functional teams in executing integrated marketing campaigns

New York, Ny

Pioneered digital communications initiatives for global investment management firm.Key Achievements:- Development of company's first targeted email marketing program, establishing new channels for investor communications.- Architected and implemented database-driven website with multi-user portals, enhancing stakeholder engagement and information access.- Created and maintained first comprehensive cross-platform brand standards guide, ensuring consistency across all digital and print media.- Managed investor relations digital content and communications, collaborating with legal and compliance teams.

New York, Ny

Core member of team that launched NYSE's first corporate website, managing design elements and digital communications standards for world's largest stock exchange.

Bachelor'S Degree, Graphic Design

Graphic Design, Graphic Design & Marketing