Ashley Wu

Ashley Wu Email and Phone Number

Head of Strategy @ TRINITY ASIA
Shanghai, China
Ashley Wu's Location
Shanghai, China, China
Ashley Wu's Contact Details

Ashley Wu phone numbers

About Ashley Wu

Extensive experience in digital marketing and management consulting for North America, Europe and China markets has armed Ashley a strong capability working with international brands/clients on digital transformation, management re-orientation, e-commerce optimization consulting and digital marketing projects. Skilled in orchestrating strategic business initiatives, building new structure and streamlining operation processes to optimize efficiency. Experienced in working closely with international C-level clients to strategize and shape the vision to meet the business objectives.

Ashley Wu's Current Company Details
TRINITY ASIA

Trinity Asia

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Head of Strategy
Shanghai, China
Website:
trinity-asia.com
Employees:
9
Ashley Wu Work Experience Details
  • Trinity Asia
    Head Of Strategy
    Trinity Asia
    Shanghai, China
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  • Curiositychina By Farfetch
    Account Director
    Curiositychina By Farfetch Oct 2022 - Present
    Shanghai, China
    - Working closely with international luxury jewelry brands, luxury fashion brand and hospitality brands to build their brand presence after pandemic (re-branding, re-entering the market) delivering brand strategy, channel strategy & business P&L forecast - Leading Ecommerce consulting projects and Brand Transformation consulting projects with international luxury brands to identify the brand north star and expected business forecast
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  • Full Jet
    Associate Director Of Strategy
    Full Jet Jan 2021 - Oct 2022
    Shanghai, China
    - Navigating international brands to build omni-channel strategy for China activities, especially focusing on EC platforms (Tmall, JD, Douyin, etc.)- Working closely with brands to monitor their EC performance and adjust strategically based on the market trend- Assisting international luxury brands to build China strategy and structuring & reviewing P&L with brands senior management team
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  • We Are Social
    Senior Account Manager
    We Are Social Jun 2020 - Jan 2021
    Shanghai, China
    - Strategic planning for client both in content creation and paid media sections- Monitor the campaign execution and results tracking (KPIs oriented)- Continuous strategic and tactical improvement based on campaign tracking- Act as China liaison between global clients and the local team
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  • Bluefocus International
    Senior Account Manager
    Bluefocus International Feb 2018 - Jun 2020
    Shanghai, China
    - Strategic annual planning for client both in content creation and paid media sections- Monitor the campaign execution and results tracking (KPIs oriented)- Continuous strategic and tactical improvement based on campaign tracking- Act as China liaison between global clients and the local team
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  • Publicis
    Senior Account Executive
    Publicis Aug 2017 - Feb 2018
    Beijing, China
    Worked with brand on their China E-commerce strategy and execution.
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  • The Cambridge Institute Of International Education
    Marketing Associate
    The Cambridge Institute Of International Education Nov 2016 - Jul 2017
    Waltham, Ma
    - Conducted consumer research to understand the market and provide consumer insights for product R&D department- Led brainstorm session with the team on product development - Worked with design team too create marketing content including but not limit to website content, pamphlet, social media content (Instagram, Facebook & Twitter), etc.
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  • Mckenzie Holland
    Marketing Assistant
    Mckenzie Holland Sep 2016 - Nov 2016
    Orange, California
    - Manage direct PR activities for clients (main client: AT&T, Direct TV);- Work with the team to execute planned activities and keep everything on track
  • Hyperlynx Media
    Brand Manager
    Hyperlynx Media Sep 2015 - Feb 2016
    106 Sw 6Th St, Gainesville, Fl
    - Work with the team on SEO projects - Utilize Buzzstream to optimize SEO for our clients
  • Advantage Publishing Inc.
    Social Media Intern
    Advantage Publishing Inc. Sep 2015 - Dec 2015
    Gainesville, Florida Area
    - Manage API magazines Facebook and Twitter account (familiar with Hootsuite and Google analytics)- Create content for "Home" magazine with information collection and feedback - Prepare the launch of "myGainesville" app (launched on Dec 2015)
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  • University Of Florida College Of Journalism And Communications
    Teaching Assistant
    University Of Florida College Of Journalism And Communications Jan 2015 - May 2015
    University Of Florida, Gainesville Fl
    - Assist the professor on the entry level courses

Ashley Wu Skills

Advertising Social Media New Media Interactive Advertising Social Media Marketing Media Planning Adobe Design Programs Chinese Culture Fashion Facebook Teaching Public Speaking Photography Film Public Relations Microsoft Office Research Editing Copywriting Digital Marketing

Ashley Wu Education Details

Frequently Asked Questions about Ashley Wu

What company does Ashley Wu work for?

Ashley Wu works for Trinity Asia

What is Ashley Wu's role at the current company?

Ashley Wu's current role is Head of Strategy.

What is Ashley Wu's direct phone number?

Ashley Wu's direct phone number is +135222*****

What schools did Ashley Wu attend?

Ashley Wu attended University Of Florida, Minzu University Of China.

What are some of Ashley Wu's interests?

Ashley Wu has interest in Swimming, Running, Photography.

What skills is Ashley Wu known for?

Ashley Wu has skills like Advertising, Social Media, New Media, Interactive Advertising, Social Media Marketing, Media Planning, Adobe Design Programs, Chinese Culture, Fashion, Facebook, Teaching, Public Speaking.

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