-Created a brand new Instagram account with creative and engaging content increasing monthly followers by 5.3%-Tracked, analyzed and reported weekly analytics and KPIs to management using Google Analytics, Semrush, and Slate-Improved SEO for the Siena College webpage-Pitched, developed, and produced short form picture carousel and video content on the Siena College TikTok and Instagram resulting in 200% increase in follower growth on both platforms in 4 months -Wrote copy for social posts with 100% grammatical accuracy-Performed market analysis and research on competing college

-Curated content across 3 social channels ensuring a cohesive online brand identity -Created print flyers to be seen in high traffic areas of campus-Measured and reported social media content analytics using Instagram and Facebook tools -Created and scheduled email drafts to be sent school wide to students and faculty-Answered emails from prospective students, current students, faculty and businesses-Helped organize and facilitate campus marketing events-Increased engagement by copywriting for social media platforms

-Prioritized the presence of all social media platforms daily by updating visual aspects of accounts and posting information about commuter student events-Attended weekly meetings to debrief the week of work and brainstormed for upcoming events-Collaborated with the Siena College Marketing team to design organic media campaigns resulting in a 16% engagement increase on Instagram and Facebook-Applied traditional and social media marketing tactics in all projects -Answered all comments and messages on each social media platform on a regular basis