Ashley Yeaman Email & Phone Number

Austin, Texas, United States

Austin, Texas

• Designed numerous print and digital marketing materials (i.e. flyers, advertising, presentations, infographics, social media posts, event promotional materials, signage, logos)
• Generated internal communications pieces for board members and internal stakeholders, which included reports, documents, presentations, etc.
• Designed mass emails that targeted volunteers, donors, and supporters. (i.e. a quarterly newsletter, end-of-year giving campaigns, etc.) Emails had an average open rate of 40-50 percent, higher than the nonprofit.
• Supervised APIE’s social media presence on Facebook, X (Twitter), Instagram, LinkedIn, and the website blog. Developed social media campaigns to increase program awareness, volunteer recruitment numbers, and donations.
• Supported the Development department on fundraising campaigns, including the Austin Marathon peer-to-peer fundraising campaign that secured an average of $30,000 annually, and assisted with solicitation letters and.
• Wrote and edited content for internal and external purposes; helped write website copy for major rebranded launch in 2020, and maintained website.

Waco, Texas

• Created, edited, and scheduled posts for BCHP's (previously Texas Hunger Initiative) social media platforms for both the central and regional offices.
• Completed various writing, editing, design, and photography assignments for both internal and external audiences.
• Organized and proofed 40+ speaker bios for the 2018 Together at the Table Hunger & Poverty Summit, which hosted 300+ attendees.

Baylor University, Waco, Texas

• Supervised the BCHP's (previously Texas Hunger Inititiave) social media presence, including Facebook, Twitter, Instagram and THI’s WordPress blog. Doubled social media followers on Facebook and Twitter, and launched.
• Created and wrote original content, curated and edited content, and created and assisted with social media campaigns.
• Initiated strategies such as photo contests, Twitter chats, and live tweeting at events to increase engagement.
• Assisted THI’s 12 regional offices with their social media strategies, including hosting an in-depth webinar and sessions during quarterly trainings.
• Analyzed social media engagement using insights and metrics to develop best practices.
• Designed numerous materials for widespread distribution, including two 70+ page school breakfast report cards, reports, infographics, flyers, event programs, advertising, and other informational materials.

Baylor University, Waco, Texas

• Served as an AmeriCorps VISTA at THI’s central office, assisting the communications team
• Increased the Texas Hunger Initiative’s social media presence on various platforms, including Facebook, Twitter and THI’s WordPress blog and website.
• Increased THI’s Facebook pages likes by 233 percent within the first four months.
• Completed various writing, editing, designing, and photography assignments as needed.

Waco, Texas

• Wrote and edited content for the app, found and clipped audio files from oral history interviews, and found or took photos to appear with each entry.
• Promoted the app entries on Facebook, with posts reaching an average of 1.5K.

Waco, Texas

• Helped establish a social media presence on Facebook, doubling page likes.
• Designed graphics and flyers for various events, and assisted with design for the Academy for Teaching and Learning’s largest annual publication, the spring review.

Baylor University, Waco, Texas

• Planned an in-depth magazine for two semesters, overseeing a team of writers, designers and photographers, and provided editorial guidance, managing all stories throughout the editing process.
• Wrote feature pieces and took photos that appeared in each issue.
• Designed magazine spreads, copy edited, and wrote headlines.

Waco, Texas

• Transcribed historical interviews, with topics ranging from memoirs of lynching and World War II to general community life and culture.
• Prepared interviews for final editing before being published online, including proofreading, fact checking and audit checking completed transcripts for accuracy, writing abstracts for interviews and compiling indexes.
• Processed interviews upon arrival and in File Maker Pro and other software prior to transcription.

Del Rio, Texas

• Accompanied a team of 18 anthropology students to a Texas-Mexico border cemetery to exhume the remains of unidentified immigrants for the program Reuniting Families, established by Dr. Lori Baker.
• Worked at site for 10 days, excavating, taking detailed field notes, drawing maps, taking photos, and documenting evidence as it was uncovered.
• Returned to Baylor to inventory remains and constructed a biological profile, including sex, age, ancestry and stature.
• Created a PowerPoint presentation to present information that was later placed on the Reuniting Families online database.

Waco, Texas

• Wrote news and feature copy following AP Style in the Arts and Sciences beat, which covered more than 10 academic departments in the social and behavioral sciences, and the School of Social Work.
• Covered events outside of the Baylor campus, including the statewide launch of the No Kid Hungry campaign in Austin, Texas.

Master Of Journalism (M.A.), 3.9 Gpa

• Concentration in Public Relations • Master’s Project: "Perspectives on Immigration", a multimedia website highlighting various.

Bachelor Of Arts (B.A.), Journalism (News-Editorial) And Anthropology

• Minors in World Affairs and Middle East Studies • Society of Professional Journalists, Vice President (August 2011 – May 2012).