Partnering with the wonderful Max Eulenstein to lead the Instagram Product team

I support the Interests product team for Instagram including Creators (Video, Creator Monetization), Discovery (Search, Explore), Shopping and Ads & Business teams.Select past Instagram product work highlights:• Launched IGTV• Lead the Ads Solutions team covering products like Brand and DR Feed Ads, Stories Ads, SMB Ads & Growth• Developed initial monetization strategy for Instagram Stories, launching full-funnel ad solution complete with Facebook targeting and measurement capabilities in less than 6 months • Drove end-to-end development and launch of ability to save on Instagram, which over 46% of Instagram users have used since launch• Shipped the first self-service Instagram Ads product, driving almost 50x growth to the business in the first two years• Launched native support for landscape and portrait photos and videos, unlocking greater creative freedom on Instagram

• Facebook events: Drove growth efforts for the Events product, increasing response rates by 33% in 6 months• internet.org: Doubled monthly and daily active users with first carrier partner in the Philippines and scaled to additional partners to develop an economically sustainable strategy for making mobile data more affordable• Facebook Home: Shipped the first major redesign of the Home app, increasing retention by 10 percentage points

= Select case experience =5-year Full Potential Growth Strategy for ~$2B market cap healthcare IT company• Defined and sized 5 distinct growth initiatives projected to generate ~$160M EBITDA growth over the next 5 years• Created go-to-market strategy for a high growth industry by analyzing the financial, consumer, pricing and market landscape• Analyzed pricing data for client’s electronic data interchange business, developing a coherent view of pricing trends reflecting the most relevant dynamics in a market complicated by multiple pricing models and customer trendsTransformative Retail Network Strategy for major pharmacy benefit manager• Conducted conjoint simulation and analysis using Sawtooth Software to develop new retail pharmacy network offeringsGo-to-Market Strategy for a major commercial flooring manufacturer• Developed, launched and analyzed a survey of ~150 flooring contractors to improve a manufacturer’s supply chain strategy

• Sized the rentable search opportunity for a major technology firm by developing and conducting a web-survey in 5 geographies• Calibrated findings with analyses on search session data from comScore using SPSS and Excel

• Aided in teaching of CIS 110 “Intro to Computer Programming” at the University of Pennsylvania• Taught students basic principles of computer science based in Java in group computer lab sections

• Worked in the bloomingdales.com office in dresses, outerwear, and swimwear• Analyzed and compiled data from 2009 Prom Season and presented applicable conclusions and suggestions for next season to members of the .com team including the President/CFO• Assisted the buyer during market appointments in deciding styles and quantities to select for next season• Analyzed sales in order to make educated buying decisions