Ashley Alexander Email & Phone Number

California, United States

Partnering with the wonderful Max Eulenstein to lead the Instagram Product team

• I support the Interests product team for Instagram including Creators (Video, Creator Monetization), Discovery (Search, Explore), Shopping and Ads & Business teams.Select past Instagram product work highlights:
• Launched IGTV
• Lead the Ads Solutions team covering products like Brand and DR Feed Ads, Stories Ads, SMB Ads & Growth
• Developed initial monetization strategy for Instagram Stories, launching full-funnel ad solution complete with Facebook targeting and measurement capabilities in less than 6 months
• Drove end-to-end development and launch of ability to save on Instagram, which over 46% of Instagram users have used since launch
• Shipped the first self-service Instagram Ads product, driving almost 50x growth to the business in the first two years

Menlo Park, CA, US

• Facebook events: Drove growth efforts for the Events product, increasing response rates by 33% in 6 months
• internet.org: Doubled monthly and daily active users with first carrier partner in the Philippines and scaled to additional partners to develop an economically sustainable strategy for making mobile data more affordable
• Facebook Home: Shipped the first major redesign of the Home app, increasing retention by 10 percentage points

Boston, MA, US

• = Select case experience =5-year Full Potential Growth Strategy for ~$2B market cap healthcare IT company
• Defined and sized 5 distinct growth initiatives projected to generate ~$160M EBITDA growth over the next 5 years
• Created go-to-market strategy for a high growth industry by analyzing the financial, consumer, pricing and market landscape
• Analyzed pricing data for client’s electronic data interchange business, developing a coherent view of pricing trends reflecting the most relevant dynamics in a market complicated by multiple pricing models and.
• Conducted conjoint simulation and analysis using Sawtooth Software to develop new retail pharmacy network offeringsGo-to-Market Strategy for a major commercial flooring manufacturer
• Developed, launched and analyzed a survey of ~150 flooring contractors to improve a manufacturer’s supply chain strategy

New York, NY, US

• Sized the rentable search opportunity for a major technology firm by developing and conducting a web-survey in 5 geographies
• Calibrated findings with analyses on search session data from comScore using SPSS and Excel

Philadelphia, PA, US

• Aided in teaching of CIS 110 “Intro to Computer Programming” at the University of Pennsylvania
• Taught students basic principles of computer science based in Java in group computer lab sections

New York, NY, US

• Worked in the bloomingdales.com office in dresses, outerwear, and swimwear
• Analyzed and compiled data from 2009 Prom Season and presented applicable conclusions and suggestions for next season to members of the.com team including the President/CFO
• Assisted the buyer during market appointments in deciding styles and quantities to select for next season
• Analyzed sales in order to make educated buying decisions

Bas/Bs, Computer Science, Marketing

Bachelor Of Science In Economics, Marketing, Healthcare Management

Education record