Ashley Zeckman Email and Phone Number
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Ashley is a dynamic marketing leader currently serving as Co-CEO at Onalytica. She is known for her agile and innovative approaches, finding ways to showcase her team's exceptional work, and leading data-driven marketing strategies for enterprise B2B clients.Specialties- B2B Influencer Marketing, Content Marketing, PR, Social Media, Customer Segmentation, Client Relations, Customer Marketing, and Program Architecture- Results focused marketer adept at running award-winning marketing programs on limited budget- Integrator and change agent helping drive cross-team collaboration- Operational excellence focused on efficiency and scalability across the organization- Empathetic and solutions-focused leader dedicated to helping teams expand their skillsets and advance within the organizationHighlights- Frequently recognized as a top B2B Influencer Marketing expert- Recognized among the 50 influential women in marketing by Search Engine Journal - Podcast special guest for podcasts including the B2BGrowthShow and Midwest Marketer- Huffington Post spotlight as one of 13 Marketing Leaders- Authored 200+ articles on TopRankBlog.com with over 200,000 page viewsSpeaking EngagementsAshley began taking the stage in 2016 at a small blogging conference in Minnesota and is now a top-rated and requested speaker at events known for presenting engaging and approachable marketing sessions specifically targeting B2B audiences. These events include:- Content Marketing World- MarketingProfs B2B Forum- Digital Summit (multiple locations)- B2B Ignite- Social Media Breakfast- Social Brand Forum- AMA Events (multiple locations)
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Co-CeoOnalytica Sep 2023 - PresentLondon, United Kingdom, Gb
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Vice President Strategy & Customer SuccessOnalytica Dec 2021 - Sep 2023London, United Kingdom, Gb
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Vice PresidentInprela Communications Jan 2021 - Dec 2021Minneapolis, Minnesota, Us -
Senior DirectorInprela Communications Sep 2020 - Dec 2020Minneapolis, Minnesota, Us
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Sr Director Of Digital StrategyToprank Marketing Oct 2018 - Sep 2020Minneapolis, Minnesota, Us -
Digital Strategy DirectorToprank Marketing Jan 2018 - Sep 2018Minneapolis, Minnesota, UsIn my role as the Digital Strategy Director I was responsible for providing strategic oversight for client programs for influencer and content programs. I was also responsible for leading and managing influencer and social team members, establishing and evolving best practices, processes, measurement and organizational optimization for creating successful, award winning influencer content programs.
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Director Of Agency MarketingToprank Marketing Apr 2015 - Dec 2017Minneapolis, Minnesota, UsIn my role, I am responsible for creating integrated digital marketing programs that drive customer acquisition and growth for TopRank Marketing. Additionally, I have led the development of our influencer driven content marketing offering for both our agency and client programs. Specifically, my responsibilities include:- Lead development of agency marketing strategy- Drive & implement integrated digital marketing activities- Develop a customer-focused, integrated content marketing plan & editorial calendar- Lead development of our agency-wide influencer marketing programs- Manage agency copywriting staff and social media and influencer staff- Serve as a Strategic Advisor for client programs with influencer driven content marketing as part of their digital marketing mixTopRank Marketing is a nationally recognized digital marketing agency working with companies across North America. The team at TopRank has deep experience consulting with with mid-market to Fortune 500 companies over the past 13 years implementing integrated Search, Social Media, and Content Marketing programs to attract, engage, convert and retain more business.TopRank Marketing's growing consulting and training practices includes helping companies develop cohesive Content, Influencer Marketing, Social Media, SEO, Digital Advertising and CRO strategies that are proven to boost brand visibility, prospect engagement and sales.
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Director Of Strategy & DevelopmentGruen Agency Dec 2014 - Apr 2015Edina, Minnesota, UsGruen Agency's client centric approach to digital marketing provides a breath of fresh air for clients that have been made promises of marketing success but quickly found their agency could not deliver. Our team of specialists takes a truly collaborative approach to digital marketing that focuses not only on meeting our clients current needs, but anticipating future opportunities. As the Director of Strategy & Development I am responsible for:- Sales & Implementation Process- Agency Positioning & Branding- Content Marketing & Social Media Strategy- Event Management- Email Marketing - Public Relations- Paid Search & Social Advertising Strategy (internal)- Training & Management of Employees -
Director Of Marketing & Client RelationsBenovate Jan 2014 - Dec 2014Minneapolis, Mn, UsBenovate is a health management company focused on creating healthier organizations and lowering the insurance cost burden on the employer and the individuals. My responsibilities include:- Establishing internal and client digital marketing strategies.- Content Marketing (internal & client side)- Social Media/Community Management (internal & client side)- Website Content Development (internal & client side)- Wellness Strategy, Communications, Incentive Design- Developing branding and company voice that was deployed to all marketing strategies in order to increase brand recognition and perception. - Ensuring overall messaging is aligned with business vision.- Providing marketing expertise as it relates to wellness/health mgmt, engagement, healthcare, Saas, 828, B2C and retail/consumer goods.- Frequent communication with executive leadership and development and management of effective operational procedure between departments.- Overall training and management of marketing department employees.- Defining goals and objectives for team members and provided a means of measurement for success.- Leading client engagement and communications strategy for wellness and incentive design for improved wellness engagement.- Account Manager for all wellness clients. - Creating and responding to RFP’s for government agencies, hospital systems and vendor partners. -
WriterIncisive Media Aug 2012 - Aug 2014London, England, GbSearch Engine Watch is the authoritative guide to search engine marketing (SEM) and search engine optimization (SEO), offering the latest news about search engines.Initially I wrote a monthly column for Search Engine Watch. Eventually I was offered a writing position which required that I provide coverage for 1-2 news stories per day and augment those with additional digital marketing tip articles. -
Communications ManagerRedbrick Health Mar 2013 - Jan 2014RedBrick Health combines constant technology innovation and deep consumer insight to reinvent the health & wellness category. Our platform creates a personalized, persuasive and rewarding consumer experience delivered through web, mobile and live interactions. The result: engaged consumers, healthier behaviors, better outcomes, and stronger returns on everyone’s investment in health.Responsibilities:-Oversee implementation of communication strategies to drive consumer engagement-Provide direction to the creative team-Manage client relationships and expectations-Contribute thought leadership, creativity, innovation and best practices recommendations-Monitor and report on the effectiveness of communications through measurement tools-Assist in communications department planning
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Marketing ManagerToprank Online Marketing Oct 2011 - Mar 2013Minneapolis, Minnesota, UsTopRank® Online Marketing is a top Search Engine Optimization (SEO) and digital marketing firm, trusted by Fortune 1000 and small businesses alike to achieve world-class results. Through our industry-leading Online Marketing Blog - ranked in the top 1% blogs by Technorati and highly rated by Advertising Age's Power150 list - we provide valuable SEO, social media and online marketing insight.Responsibilities:-Community Management-Content Planning-Email Marketing-Content Creation: Web, Blog, Marketing Materials-Event Management-Promotions-Website Optimization-Paid Advertising-Creation of unique content objects
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Director Of MarketingReier Group Jul 2008 - Sep 2011Minneapolis, Mn, UsReier Group, LLC is focused on generating results and growing revenue for clients in many industries including: insurance, healthcare, and SaaS. We are primarily focused on B2B sales but have B2C capabilities as well. We utilize technologies and process that allow us to shorten sales cycles and reduce the cost of leads.*Client Marketing Campaigns- collateral design and copy creation, dissemination, email campaigns, surveys, active social media campaigns, as well as website creation and optimization.*Company Sales- identifying companies that we would like to work for/with, discovery of prospect needs, as well as sales strategy and closing. -
Office Manager & Marketing AssistantLloyd Aubry Co, Inc Jun 2007 - Jun 2008I managed all office functions: coordinating communication between engineers, project managers, andclients, scheduling meetings, and organizing marketing events. I managed the office inventory as well. Ialso processed and balanced our accounts receivable.
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Accounts Receivable CoordinatorM.E. Fox Jan 2006 - Jun 2007I reconciled $60,000 each day in client payments. I was responsible for the accurate input and balancing ofall accompanying data into the VIP (accounting) system. I coordinated all service routes, made productchanges, and balanced and reported all finances at day's end.
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Client RelationsQuest Discovery Services Jan 2006 - Dec 2006
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InternAttack! Marketing May 2005 - Jan 2006I researched target markets and created all invoices and payouts for staff. I helped create and advise theconstruction of interactive web sites for events our clients, customers, and staff could utilize. I contactedclients to set meetings for promotional pushes, coordinated marketing campaign logistics, and createdbrand-based packages for prospective clients.
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PromotionsAttack! 2005 - 2006Portland, Oregon, Us
Ashley Zeckman Skills
Ashley Zeckman Education Details
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Art Institute Of California- San FranciscoAdvertising -
Pendleton High School
Frequently Asked Questions about Ashley Zeckman
What company does Ashley Zeckman work for?
Ashley Zeckman works for Onalytica
What is Ashley Zeckman's role at the current company?
Ashley Zeckman's current role is Co-CEO @ Onalytica | B2B Influencer Marketing, Content & Social.
What is Ashley Zeckman's email address?
Ashley Zeckman's email address is as****@****ela.com
What is Ashley Zeckman's direct phone number?
Ashley Zeckman's direct phone number is +161299*****
What schools did Ashley Zeckman attend?
Ashley Zeckman attended Art Institute Of California- San Francisco, Pendleton High School.
What are some of Ashley Zeckman's interests?
Ashley Zeckman has interest in Technology, Marketing, Advertising, Promotions, Ausbildung.
What skills is Ashley Zeckman known for?
Ashley Zeckman has skills like Online Marketing, Social Media Marketing, Email Marketing, Digital Marketing, Seo, Marketing, Social Media, Content Marketing, Integrated Marketing, Marketing Strategy, Online Advertising, Blogging.
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