Ashley Zeman Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Elgin, Illinois, United States

• Shape and maintain the college's image through unified brand management and the development of effective marketing strategies that support brand awareness, enrollment, community engagement, student success.
• Oversee marketing operations, including internal stakeholder management, external vendor and partner relations, and project management.
• Develop strategic marketing/communications plans, campaign briefs, creative concepts, and messaging that position ECC to resonate with key audiences and support the institutional strategic plan.
• Plan and oversee the purchase, scheduling, and effectiveness of all institutional advertising, including traditional and digital media, to generate brand awareness, inquiries, event registrations, and applications to.
• Lead execution of multi-channel marketing campaigns across web, email, social media, direct mail, and traditional/digital advertising. Collaborate with a team of in-house strategists, channel owners, and creatives.

• Managed marketing operations and strategy for 18 diverse online programsacross five university partners. Budget officer, brand steward, and centralpoint of marketing escalation for the business unit portfolio.
• Led a team of marketing managers, channel owners, and contentspecialists to develop and execute integrated marketing plans for partneruniversities.
• Identified and managed out-of-house resources, includingfreelancers, vendors, and agencies, as needed.
• Oversaw digital, traditional, and direct-response marketing initiatives todrive cost-effective lead generation and reach established KPIs.
• Overachieved business unit start goal by 36% in the first half of FY20.
• Drove pipeline conversion and prospective student engagement via leadnurturing strategies, including email, webinars, and text messaging.

• Developed and executed integrated, multi-channel marketing plans to support the college’s mission, goals, and business priorities at the departmental and institutional levels.
• Managed a roster of internal clients to promote various programs, services, and initiatives within the community college district.
• Worked cross-functionally to promote, enhance, and protect the image of ECC through effective marketing/communications strategies.
• Worked with an in-house team of creative professionals to develop campaign assets for traditional and digital platforms, including mobile, TV, radio, direct mail, paid search, social media, out-of-home, e-mail, college.
• Led the college’s paid social media and paid search campaigns.
• Told compelling stories through photo, video, and writing.

• Executed field marketing tactics throughout the Chicagoland region to raise awareness of the Babyganics brand and products, including influencer and grassroots outreach, product seeding, partnerships, sponsorships, and.
• Maintained relationships with retailers to maximize in-store opportunities and drive sales.
• Educated retail staff and consumers on product benefits and offerings.

Chicago, IL

• Served as a senior account manager for several CPG brands, primarily the Wrigley gum and confections portfolio, including Skittles, Starburst, and Orbit Gum.
• Worked amongst integrated agency teams to develop strategic marketing programs across owned, earned, and paid media.
• Provided communications counsel to clients’ corporate affairs and consumer care teams in managing issues and crises.
• Leveraged social listening tools to measure brand conversations, and identify insights/opportunities for engagement.
• Planned and executed PR campaigns to generate widespread traditional and social media coverage, including Skittles' 2014 Super Bowl campaign with Marshawn Lynch and NFL sponsorship announcement.
• Led the development of a variety of influencer seeding programs.

Chicago, IL

• Brainstormed, planned, and executed national consumer PR campaigns to generate widespread traditional and social media buzz.
• Built relationships with influential product fans, including celebrities, to generate hundreds of unpaid social media product endorsements.
• Developed strategies to launch new products, including Orbit for Kids chewing gum.
• Oversaw hiring, training, and management of Olson’s consumer public relations internship program.

Chicago, IL

• Served as community manager for Solo Cup.
• Developed engaging social media campaigns, including contests and coupon promotions.
• Launched the ‘Orbit Spotlight Series’ design contest to college students nationwide to create Orbit gum’s first series of consumer-generated pack designs.
• Created an informative ‘mythBUSTing’ video series with Giuliana Rancic to promote Orbit gum’s breast cancer awareness campaign with the non-profit organization Bright Pink.

Master Of Science - Ms, Management

I am currently pursuing a Master of Science in Management degree through the Gies School of Business at the University of Illinois Urbana.

Bachelor Of Journalism

Bachelor Of Arts - Women'S And Gender Studies