Ashley Zhou Email & Phone Number

California, United States

Remote First, US

Remote First, US

Remote First, US

Mountain View, CA, US

• Responsible for 70%+ of Buy on Google revenue and more than tripled return on spend by establishing promotion optimization workstream, including promotion strategy, testing roadmap and reporting rigor. Tested and.
• Drove go-to-market strategy for promotion tool with $xM annual revenue. Influenced product roadmaps and prioritized opportunities from a strategic, financial and operational perspective. Adoption rate improved 10x.
• Launched pilots to improve UI and turnaround time for Ads program from 3 days to 5 hours, which led to 100% adoption in pilot cohorts vs. baseline of 25%.

Seattle, WA, US

• Led Whole Foods launch on Prime Now on both free, paid, and earned channels. Created scalable playbook to sustain a rapid launch schedule across 600+ stores.
• Launched largest acquisition program to-date; increased new customer orders by 90% and average order value by 20% with new marketing channels and retention features.

Chicago, Illinois, US

• Increased active paying user base by 115%, leading to a $600M increase in annual sales.
• Started data driven culture, launched continuous A/B testing across the website and led engineering and design teams to increase sign up conversion by over 200%.
• Designed and built new acquisition product to acquire and monetize previous untapped customers.
• Created paid-per-click campaigns across Facebook, Adroll display, retargeting and affiliate channels, decreasing acquisition cost by 50%.
• Directed SEO and ASO optimization. Built long-term roadmap and achieved quick growth in organic traffic.

Chicago, Illinois, US

• Led international growth for ShopRunner and its retail partners.
• Formulated China entry and growth strategy for U.S. retailers including Neiman Marcus, GNC, and Cole Haan.
• Grew China GMV from $0 to $10M within 8 months for these retailers through close partnership with with Alibaba.
• Built comprehensive digital marketing plan, including social (Weibo and WeChat), display, influencer and email marketing. Tripled marketing ROI through testing and optimization.
• Collaborated with product team to improve order conversion by 100% and launched localized ShopRunner.cn.

• Indigo Studio is a vertically integrated e-commerce start-up that sells custom designed clothing on the largest online retail platform in China.See our products at http://indigostudio.taobao.com/
• Garnered press coverage in national media including CCTV and Xinming Weekly.
• Optimized social marketing strategies via WeChat and Weibo, resulted in over 300 orders in first 2 months of operations.

Sunnyvale, CA, US

• Introduced localized user-acquisition and retention marketing strategies for 10 strategic global markets and new marketing tool for SMBs and members.
• Formulated go-to-market strategies for Company Page and Job Seeker Premium by uncovering drivers of monetization across Brazil, India, and EMEA via customer outreach, data analysis, and secondary research.
• Prioritized new product feature roadmap through market segmentation, adoption forecasting, and validation.
• Developed and executed in-product, email and partnership marketing campaigns geared towards SMBs.

• Assisted in evaluating $680 million early stage private equity investments in China’s first independent private equity firm.
• Identified high-growth potential companies in consumer, retail and internet sector via consumer research, financial analysis, and case studies on leading market players.
• Collaborated with newly acquired companies to develop key performance indicator, corporate structure, and brand equity.

New York, NY, US

• Executed high-profile events and media campaigns for CPG companies and new market entrants
• Organized frontline news events for UPS, participated by vice mayor of Shanghai and 30+ medias.
• Devised core branding strategies with global colleagues for new market players such as the Chilean embassy.
• Drafted media monitor report for American Express and facilitated crisis management workshop for Yakult.

US

• Provided tailor-made solution to improve the quality and efficiency for a state owned enterprise. Involved in client management and presented recommendation to managing executives.
• Built financial model to forecast revenues and profits for 50+ subsidiaries and reorganized company structures.
• Performed competitor strategy and market trend analysis for renewable energy market expansion.

Master, Business Administration

Bachelor Of Art Degree, International Relations - Economics