Ashley P. Email & Phone Number

Charlotte, Nc, Us

🏆2022 Corporate Rookie of the Year🏆2023 Rising Star> Created company portfolio containing metrics for all managed properties including but not limited to property name, location, owners, onsite employees, leasing qualifications, rental rates, leasing goals, historic leasing data, brand identity and more.> Directly oversaw leasing efforts for over 1,300 beds and also provided additional leasing and marketing help for our entire company portfolio> Averaged 60 leases per month, approximately 800 leases total, for the 2024-2025 lease year: onboarded property on 1/31 at 17.22% PL, increased to 32.97% PL by 2/19 - 15% increase in 2 weeks> Implemented successful leasing efforts and campaigns for 9 properties within our portfolio resulting in increased YOY leasing and rent growth> Increased YOY prelease performance - growth as much as 9-13% compared to previous leasing seasons at least a month ahead of previous years and ahead of current leasing goals: 2.2% PL YOY increased to 14.8% as of November> Implemented Renewal Intent Forms to increase renewal percentages, gather leasing feedback and market trends using Power BI, Microsoft Forms, and Microsoft excel to gather data in one central place> Set up and implemented successful Marketing Campaigns for each property including brand development via creating a unique property tone, voice, vibe and image

- Assisted the Community Manager with the property’s daily operations and management, with a detailed focus on account receivables and servicing our residents, placing residents’ needs, requests, and follow-up as a top priority- Maintained minimal to no delinquency, secured Master Lease with the local university- Chosen to join Delinquency Dashers, remotely assisting properties with high delinquency from current and past due accounts and residents

South Carolina, United States

Oversee creation and development of company brand, including ad and social media management, content design and scheduling, managed ordering platforms and promotions and oversee overall sales initiatives. > TRIPLED delivery sales via DoorDash: increased sales by 64.78%> DOUBLED walk-in/dine-in sales: total orders increased by 50.23%> Marketed brand via creating and managing social media accounts on most effective platforms based on customer demographics: Facebook and Instagram. Increased Social Media Engagement Metrics: in one month we had 1,607 Post Engagements, 103 New Page Likes, and our post(s) reached up to 15.1K

Oversee property’s daily operations and management including but not limited to, collecting and processing rents, collecting and processing invoices for vendors and home owners, assisting with daily leasing and marketing efforts, creating and forming relationships with vendors, home owners, leasing agents, residents, and prospects.> Point of contact for Homeowners and maintained rapport via effective and frequent communication, especially in regard to maintenance and bill-backs for services completed within the home. > Utilized QuickBooks for billing and maintenance invoices

Responsible for effectively marketing the community and ensuring the leasing targets are achieved. Provided direct oversight and assistance to the Community Ambassadors and aided in reaching leasing goals. Prepared, planned and executed monthly marketing plans and materials: newsletters, digital marketing displays, social media, guerrilla marketing, on and off-campus events and partnerships. > Generate and track traffic of prospective residents by utilizing effectivemarketing techniques. Collected market data and prepared weekly marketing reports to outline any changes in immediate market and competitors.> Interacted with diverse populations and provided excellent customerservice. Go-to contact for majority of residents

Responsible for effectively marketing the community and ensuring the leasing targets are achieved. Provided direct oversight and assistance to the Community Ambassadors/Assistants and aided in reaching leasing goals.> Performed detailed analysis of target markets and developed successful marketing strategies including designing and ordering promotional items for residents, prospects and office staff.> Occupancy Goal: 93% Goal Reached: 98%

Columbia, South Carolina

Bachelor Of Arts (B.A.), Psychology

Minor, Social Work

Education record

Activities and Societies: Beta Club, National Honor Society, Cheer Captain