Ashli Ellison Email & Phone Number

Nashville, Tn, Us

Austin, Tx, Us

• Provide marketing plans, project management, marketing automation, campaign data analysisand activities to deliver successful focused campaigns for SMB, Mid Market, and Reseller teams• Manage cross-sell and up-sell campaigns, acquisition campaigns, and lead nurture programs• Create and own dashboards for reporting on MQLs and SQLs throughout entire funnel• Manage and allocate budget across paid and owned media• Leverage and manage martech including: Hubspot, Salesforce, and Salesloft to measure, trackand analyze marketing programs and performance

Austin, Tx, Us

Human Capital Management software and services that work as hard as you do.

Nashville, Tennessee, Us

Vision by XOi Technologies is a cloud-based mobile application that empowers field service companies to do more business with greener techs and fewer truck rolls. Without overhauling existing processes, technicians can easily capture visual documentation of every job, create and share how-to content with colleagues, and get the right eyes on any/every job with remote video support. The results include increased win rates, higher revenue value per quote, and happier customers. Manager of the B2B lead generation and SaaS marketing programs at XOi. With a data-driven focus on inbound and outbound marketing, I generated leads and grew the sales pipeline through: blog and website management, campaign engagement, audience development, sponsored advertising, social media, video, SEO, AdWords, industry trade shows, partnerships, industry associations, referrals programs, etc. As XOi's Senior Marketing Manager, I strived to inform and engage new and existing audiences by creating a plethora of collateral around: thought leadership, industry trends, field service technologies, customer testimonials/case studies, and product knowledge.

Austin, Tx, Us

• Manage B2B lead generation and marketing programs with a focus on outbound and inbound digital marketing• Execute content marketing strategies for clients through: thought leadership initiatives, email and nurture campaigns, premium assets (white papers, infographics, case studies), blog and website management, social media growth and management • Lead generation through: campaign engagement, audience development, ad retargeting, SEO research and guidance, content syndication, PPC• Primary day-to-day client contact for account management• Provide sales playbooks to enable sales opportunities with leads who consume content• Conduct regular analysis on lead gen programs and provide strategic guidance

Nashville, Tennessee, Us

• Managed digital content and video library• Drove the implementation of new sales technologies• Executed and promoted sales campaigns• Tracked sales results• Managed and created content for sales app• Planned and executed the leadership team’s biggest annual conference while staying under budget• Forecasted annual sales budgets• Maintained WordPress website• Oversaw production of sales communications and digital campaigns• Collaborated with marketing and SMEs to create new content for both the state and federal levels

Nashville, Tennessee, Us

• Sales communications & projects• Developed sales incentives• Maintained a Sales News website• Designed flyers and necessary materials for sales representatives• Communicated to the organization through Constant Contact, WordPress, Box.net and Basecamp• Ran queries and create reports through CRM

Nashville, Tn, Us

• Created advertising copy for newspapers• Oversaw, evaluated and assigned all incoming advertising orders• Provided potential and existing accounts with advertising information• Worked with clients to ensure all advertising needs and requirements were met• Completed various special projects including election advertisements• Opened new client accounts and interacted with clients daily

• Composed/edited the first draft of the Ray Stevens’ Encyclopedia of Recorded Comedy Music• Increased engagement with fans through social media• Assisted with licensing contracts• Interacted with musicians and writers daily• Worked on various projects for the Office Manager and Creative Director• Scheduled meetings with new writers• Assisted with invoicing