Production And Marketing Coordinator
Current- Conduct monthly audits of Google Business Profiles for all dealership locations, providing actionable recommendations to enhance online presence and user experience.- Conduct monthly secret shopper calls to systematically assess lead handling processes across all dealerships.- Develop reports identifying opportunities for improvement and to facilitate ongoing performance monitoring.- Manage and monitor social media platforms including Facebook, Instagram, and LinkedIn for corporate and multiple dealerships.- Create visually appealing graphics aligned with OEM campaigns and special incentives, as well as various social media graphics.- Ensure all promotional materials adhere to CO-OP compliance guidelines to maintain brand integrity.- Collaborate with dealerships to understand project objectives and creative vision. - Develop scripts and produce assets for OTT advertising, creating content tailored to target audiences and campaign objectives.- Maintain an updated project management roster for ongoing and upcoming video production projects; ensuring comprehensive inclusion of all necessary materials for each video's production for the editor. - Review and approve final video drafts to ensure they meet quality standards, CO-OP/compliance approved, and project requirements.