Ashlie Clayton Email and Phone Number
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Ask me to help a brand connect—authentically connect—with its customers and I'm all in. Ambitious, committed, genuinely curious, and (so I've been told) contagiously enthusiastic, I'm eager for the challenge. But it's not just zeal you're getting. I also have 20+ years of unique experience and a proven track record of business results.I've put been I've spent most of my career in the agency world, working with some of the very best minds in brand communications, social media, and marketing strategy. The organizations with whom I've had the honor of working with—from some of the world's most recognizable brands to local, laudable start-ups— span a long, robust list of B2C and B2B verticals:- biotech- building products - consumer packaged goods (CPG)- franchise- finance- healthcare- nonprofit- quick serve restaurants (QSR) and dining- retail - technologySample Client List: - 33 Procter & Gamble Brands - Staples - IKEA - Lenovo - Armstrong World Industries - Panasonic - Samsung - ConAgra Brands - Jersey Mike's Subs - Go Red for Women / American Heart Association - -----Before I became a marketer, I was an elementary Spanish teacher where I gained invaluable experience, which has been especially applicable to my leadership roles. After all, teaching and leading are synonymous in my book. I got my start in agencies doing public relations and brand strategy. As the world of social media was born, I found my true passion in a new landscape where authenticity, community, transparency, measurement, and progress were the new requirements for success. Here, I combine my right-brained passions for creativity, innovation, and human behavior with my left-brained passion for function, research, and problem-solving. Over the years, I've been a part of phenomenal teams—both as a leader and in the trenches (and equally as content in either role)—delivering results that exceed expectations and helping to shape the discipline of community management. Header Img SOURCE: Brian Solis
Intention Marketing & Communications
View- Website:
- intentionmarketing.co
- Employees:
- 1
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President And Lead StrategistIntention Marketing & CommunicationsChapel Hill, Nc, Us
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President & Lead StrategistIntention Marketing & Communications Jul 2017 - PresentRaleigh, NcFreelance Social Media & Digital Marketing Providing superior contract, freelance and ongoing social media marketing services for agencies and brands. Specialties include: - Social Media Strategy & Management - Content Strategy, Development, Creation, and Publishing - Paid social media strategy & management - all channels including LinkedIn, Facebook, Instagram, Twitter, YouTube, Pinterest - Social Media Measurement & Reporting - Customer Experience, Persona Development, & Journey Mapping - Community Engagement - Team Management - Art Direction - Project Management - Social Media Monitoring & Listening; Landscape AnalysisSee more: www.intentionmarketing.co
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Senior Social Media StrategistDraper Dna Oct 2017 - PresentRaleigh-Durham, North Carolina AreaCustomer Experience and Marketing Strategist & Manager of Social Media for a roster of well-known building product brands -
Social Media Marketing Manager, Global Speciality ProductsPyxus International, Inc. May 2019 - Dec 2020Morrisville, NcStrategist and manager of social media and digital content for a portfolio of global brands in the legal cannabis, hemp, CBD and e-liquids space -
Senior Social Media StrategistCenterline Digital Aug 2017 - Jun 2019Raleigh, NcLead social media strategist and manager for Generation T (Lowe's Home Improvement's movement to rebuild the skilled trades) and Spectrum Enterprises. Social media strategist and manager for several national technology brands -
Vice President, Community ManagementIgnite Social Media Jul 2015 - Jul 2017Cary, NcAuthor and creator of Mindset in the Moment™, a framework for digital content and community. Results show a triple-digit increase in KPIs when applied. Trademarked by Ignite Social Media.• Managed and mentored a team of 19 remote & on-site community managers and content producers responsible for strategy, engagement, customer service, content, monitoring, insights, reporting and media • Set vision and spearheaded implementation across the organization• Developed and implemented processes, protocols, policies, and goals across company divisions to ensure best-in-class outputs across 200+ customers• Co- created first-of-its-kind “Master Class” training on community management • Facilitated hundreds of workshops and consulting sessions with clients and stakeholders on best practices, value, strategy, and measurement • Evangelized the social media engagement value to customer teams and stakeholders• Improved cross-functional efficiency within organization • Analyzed marketing data to identify actionable insights, engagement opportunities, and segmentation / content optimizations for clients • Provided weekly reporting to brand / product teams to ensure that business decisions were informed based on audience behaviors, market intelligence, and competitive insights • Supervised engagement with conversation across client communities -
Director, Community ManagementIgnite Social Media Dec 2012 - Jul 2015Raleigh-Durham, North Carolina Area- Led a diverse team of community managers for global brands, assessing and determining their workloads, providing counsel and education, and overseeing the proper execution and optimization of community strategies; Our work resulted in the creation of global best practices - Led social media content and engagement strategies for global beauty and CPG brands- Advised and consulted with partner agencies, brand teams on strategy and execution of integrated marketing campaigns - Provided weekly, monthly, and ad-hoc reports for to product managers and interpreted the data into actionable recommendations- Evaluated third-party tools and industry trends
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Director Of Account Services / Senior Catalyst919 Marketing Mar 2004 - Dec 2012• Created the agency’s digital practice and intern program• Identified and worked with hundreds of influencers, building a database for future use• Directed messaging strategy for internal employees, stakeholders, and news media surrounding client mergers, acquisitions, and crises • Successfully pitched and placed clients in renowned media outlets such as PEOPLE, REDBOOK, Ladies Home Journal, All You, AARP Magazine, CBS Evening News, NBC Nightly News, Good Morning America, Financial Times, New York Times, USA Today, News & Observer, Chicago Tribune, Entrepreneur Magazine, Selling Power, and more• Developed strategic partnerships and endorsements with celebrities, Fortune 500 companies, and athletes -
Spanish TeacherWake County Public School System Aug 2003 - Apr 2004Middle Creek Elementary, Vance Elementary -
Public Relations And Media DirectorThe Ritz Agency May 2002 - Sep 2002
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Pr InternTalk Pr (Formerly Ericson Public Relations) Jan 2002 - May 2002
Ashlie Clayton Skills
Ashlie Clayton Education Details
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Communication Studies & Spanish
Frequently Asked Questions about Ashlie Clayton
What company does Ashlie Clayton work for?
Ashlie Clayton works for Intention Marketing & Communications
What is Ashlie Clayton's role at the current company?
Ashlie Clayton's current role is President and Lead Strategist.
What is Ashlie Clayton's email address?
Ashlie Clayton's email address is al****@****ing.com
What is Ashlie Clayton's direct phone number?
Ashlie Clayton's direct phone number is +191997*****
What schools did Ashlie Clayton attend?
Ashlie Clayton attended University Of North Carolina Wilmington.
What skills is Ashlie Clayton known for?
Ashlie Clayton has skills like Social Media, Public Relations, Social Media Marketing, Marketing, Digital Marketing, Marketing Strategy, Integrated Marketing, Community Management, Leadership, Brand Management, Project Management, Marketing Communications.
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