Ashli Stempel Email & Phone Number

Springfield, Massachusetts Metropolitan Area

Supporting the development of new team at MassMutual and launch of our new internal sales portal for our field of financial professionals.Lead the strategic planning, development, and management of communications content, increasing engagement and adoption of company initiatives and change efforts by more than 100%. Use content and data to tell a clear, compelling, and properly distributed story across our various web and mobile platforms.Coach executive leadership team members and their organizations on strategic positioning, communication, and change management for initiatives impacting our financial professionals. Relationship builder, fostering collaborative partnerships that drive better business outcomes. Focused on the needs of our critical audiences and delivering the appropriate message successfully.Host and produce podcasts, blending news, recognition, and entertainment to drive awareness and adoption of company initiatives for our financial professionals.Presentation and facilitation superstar, leading strategic planning/design thinking sessions for internal business partners. Plan and facilitate webinars and live panel discussions for audiences of 7,000+.Lead crisis communication planning and execution for organizational incidents impacting MassMutual Financial Advisors and our field of financial professionals.

Springfield, Massachusetts, United States

Greenfield, Ma

Council President: 2020Councilor at-Large: January 2018 - December 2021Councilor, Precinct 8: November 2015 - December 2017Committees:Member, Committee for Charter Review 7-7 7-8 - 2022Member, Greenfield Redevelopment Authority - 2022Chair, Economic Development Committee - 2019Member, Economic Development Committee, 2021Member, Community Relations Committee, 2021Member, TIF Committee - 2019, 2021Chair, Ways & Means Committee - 2017, 2018Member, Capital Committee - 2017, 2018Member, Sustainable Greenfield Implementation Committee - 2014 - 2018

Boston, Massachusetts, United States

Broke down siloed teams to form one center of excellence. Drove and tracked process improvements, leading the standardization of processes to create a more effective and efficient HR organization. Adept at working with employees to understand their needs and to anticipate ways in which HR processes and technological solutions could enhance their experience and drive retention.Developed integrated strategies to grow employee engagement in HR initiatives. Streamlined HR communications across five sub-teams by implementing processes and collaboration tools. Achieved highest organization-wide annual staff survey, open enrollment, and performance management activity participation to date for a staff of 800 across 16 sites nationwide.Consulted HR and executive leaders on best practices and developed communications strategies for organization-wide change initiatives, including performance management, Workday platform rollout, and controversial/crisis management efforts including a benefits plan redesign and organization restructure/layoffs during the pandemic. Established change agent networks comprised of employees from across the organization to provide input on HR initiatives, ensuring project adoption and success.Implemented and drove participation in a benefits mobile app, a Workday platform rollout, benefits plan redesign, benefits open enrollment, including the development of an employee engagement strategy and the production of emails, presentations, webinars, videos, graphic design projects, staff surveys, and more.Produced all-staff communications for the Chief Human Resource Officer. Oversaw and managed all other staff-facing content produced by the HR team. Prepared presentation materials and messaging for senior executives and board members.Planned and facilitated monthly team meeting agendas for a virtual team of 45. Facilitated design thinking strategic planning sessions for HR leaders.

Greater Boston Area

Springfield, Massachusetts Area

Developed the recruitment strategy for prospective corporate partners, driving program enrollment and corporate partner relationship management in the women's leadership and diversity and inclusion space. Partnered across the College to improve employer relations outcomes.Managed 20,000+ prospective and existing corporate partner relationships. Cultivated relationships through multi-channel communications campaigns, including print, web, email, social media, and in-person events. Delivered more than 100 email campaigns annually, using data to inform outreach strategy. Planned and delivered regional round table discussions focused on trends in women's leadership, using these events to build relationships with current and prospective partners. Exhibited at four HR industry conferences annually including SHRM, ATD, NEHRA. Conducted on-site visits with current and prospective corporate partners.Lead the production of our company website, landing pages, blog posts, video, photography, postcards, research papers, webinar series, and other content to build thought leadership, tell our brand story, and to drive brand awareness and program enrollment. Contributed to the development and design of the program's first online program.Conducted market research to capture thought leadership in the women's leadership space. Authored a white paper on trends in leadership development and used this research to inform new program and curriculum design.Delivered women's leadership and leadership development presentations to audiences of 50 to 5,000 at Fortune 100 and 1000 organizations. Supported in-program facilitation alongside faculty from Harvard, Dartmouth College, MIT, New York University, among other top institutions.

Springfield, Massachusetts Area

Springfield, Massachusetts Area

Lead the development and execution of the go-to-market, growth, and brand strategy of a start-up IT distribution company. Oversaw the production of a company website and partner sales portal. Responsible for managing the books, including sales analytics, reconciling expenses, and billing.Built a field of 200+ resellers and supported their sales development and business growth on our partner portal. Exhibited at four IT trade shows annually, earning “Best in Show” nomination alongside companies like Dell and HP. Managed all marketing and sales activities, including: email campaigns, print, social media, and other content.Developed a technical customer support strategy for telephone, email, and social media support channels. Increased sales by up to 300% by creating an on-boarding and sales training program for an IT reseller base of 200+ customers. Hired and developed sales and tech support teams of seven.

Springfield, Massachusetts Area

As a marketing assistant on the Online Experience team, I supported the field’s marketing efforts through the development of web content and consultation on marketing strategy and execution.Consulted financial professionals on social media strategy, digital marketing, and sales websites. Partnered with Compliance and Legal teams to define guidelines for the our field of financial professionals' use of social media as a part of the Field Social Media Program.

Greater Boston Area

New Leaders Council (NLC) works to train and support the progressive political entrepreneurs of tomorrow — trendsetters, elected officials and civically-engaged leaders in business and industry who will shape the landscape.

Greater Boston Area

I redeveloped the Company's social media marketing plan, refining the existing program and establishing strategic protocol for all social media networks.Developed Carbonite's social media technical customer support strategy and process.I managed community engagement activities with consumer and B2B customers and potential customers on at least six social networks including Facebook, Twitter(2), LinkedIn, YouTube, and Spiceworks with a total followership of more than 100,000.Created strategic marketing plans to promote Carbonite products to consumer and B2B audiences. Monitored program success and customer sentiment using Radian6 software.Increased the customer experience through partnering with the customer technical support team to establish social media technical support protocols.Partnered with the IT, user experience (UX), and sales teams in leading strategic integration of social media into their programs.Consulted President and CEO and senior executives on social media best practices during a hostile “Hacktivist” takeover of our social media accounts.

Springfield, Massachusetts Area

FM radio station host and personality. Hosted live community events, including Springfield Armor NBA Development League basketball games and UMass dining services parties.Produced radio spots and advertisements.Managed social media for the station and produced and sold sponsored web content, including blog posts, photos, and videos. Sold radio advertising.

Springfield, Massachusetts Area

Greater Boston Area

The PULSE Boston was a small group of Boston young professionals, students, and community members working to develop a leadership fellowship workshop program for youth incarcerated within the Massachusetts Department of Youth Services. Our vision was to supply incarcerated youth with the tools to re-enter society advantageously, with a network of positive role models and support figures within the community. If you would like more information on this project or to get involved, please feel free to contact me.

Greater Boston Area

Greater Boston Area

Acted as the liaison and coordinator for employee involvement and fundraisingwith MFS Corporate Social Responsibility partnerships (staff ~1,700). Worked with organizations including: American Cancer Society Daffodil Days (exceeded previous funds raised by 171%);Jumpstart (mobilized ~20 employees to volunteer once/week with a preschoolclass); City Year (mobilized ~70 employees, friends and family to volunteer forServe-a-thon event); Pan-Mass Challenge (coordinated employee rider andvolunteer effort).

Greater Boston Area

Greater Boston Area

Greater Boston Area

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs, Magna Cum Laude

Activities and Societies: National Co-op Scholarship; PRSSA; WRBB Radio, Director of Marketing & Promotions; Husky Ambassador

Certificate In Change Management

Education record