Ashli Tomas Email & Phone Number

Florida, United States

St Petersburg, Florida, United States

St Petersburg, Florida, United States

Spearhead two business units, three directs and 62 indirect reports, managing Mutual Fund Trading and Reconciliation, and providing operational support for advisor trades and mutual fund corrections. Stay agile and informed of industry trends, refining business processes to ensure alignment with the evolving marketplace. Collaborate in developing a superior Trade Corrections platform across all divisions, aiming for streamlined mutual fund trade corrections.Highlights of accomplishments in this role include: • Affected leadership strategies resulting in the advancement of 17% of associates to higher-level roles post-DEI leadership programs.• Developed a smart form for trade corrections boosting efficiency and reducing branch error rates improving client service experience.

St. Petersburg

Managed onboarding operations for client accounts, fortifying documentation processes to comply with stringent AML standards and industry book/record regulations. Led seven direct reports and 120 indirect reports. Directed multiple workstreams, such as onboarding and legal documentation, ensuring efficient workflow and optimal client service.Highlights of accomplishments in this role include:• Pioneered the establishment of the New Accounts Entity team, a large-scale operation spanning three centers, which markedly improved the onboarding experience for high-net-worth clients.• Bolstered AML compliance but elevated risk management protocols, positioning the company as a leader in secure and efficient client service.

Tampa/St. Petersburg, Florida Area

Oversaw the development of new business protocols and processes, ensuring alignment with market needs and maximizing profitability. Oversaw the establishment of key operational metrics and KPIs, ensuring visibility and driving performance improvements. Managed a team of 10 direct reports, providing guidance, mentorship, and leadership to drive team success. Pioneered operational strategies that enhanced both service quality and operational efficiency.Highlights of accomplishments in this role include:•Led the pivotal Alex Brown Merger as Project Manager for the Retirement Plan Services workstream. Conducted gap analysis for a major company acquisition, ensuring seamless integration and process alignment.

Ensured daily branch operations adhered to security protocols, fostering a secure and risk-free environment for both staff and customers. Contributed to community development by mentoring Academy of Finance summer interns, and promoting financial literacy through the Viking Branch Academy of Finance program. Provided sales coaching, transforming a team previously uncomfortable with sales into top performers.Highlights of accomplishments in this role include:• Led the initiative to open a new credit union branch, driving operational efficiency and service excellence from inception.• Crafted an in-branch training program, which doubled monthly sales targets, transforming the branch's revenue generation capabilities.