Ashli J. Washington Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

• Responsible for planning, managing and executing social media strategy as a part of the College’s integrated communications, via the College's various digital mediums including Twitter, Instagram, Facebook, YouTube, LinkedIn and Flickr• Re-launched Spelman’s Instagram account and increased followers by more than 500%, from 4,400 followers to more than 30,000 followers• Gathered social media analytics for monthly reporting; as well as presented analytics in campus debriefs for signature initiatives and events• Elevated the College’s video strategy by filming and producing video for social media; videos on social have garnered 1.9M views and are shared across the College’s communication vehicles• Identified new opportunities for social engagement, including launching the College's Snapchat account and introducing Instagram stories and social media takeovers• Generated and executed ideas for social media Homecoming 2019 Giving Campaign; the initiative saw a 70% increase in funds due to elevated engagement on social media and direct link clicks• Applied for and received verified status for the College’s Facebook, Twitter and Instagram accounts• Responsible for social media crisis monitoring and reporting shared with the College’s senior staff members• Captured and created social content to share on the College’s platforms of high-profile campus guests including former First Lady Michelle Obama, Issa Rae, Valerie Jarrett, Alice Walker, Janelle Monáe and Loretta Lynch• Collaborated with partners across campus to promote academic programs, initiatives and events • Trained campus partners on social media best practices and established social media accounts for their respective departments• Established student social media ambassador program; trained students on basics of capturing photos, videos and editing• Served on campus-wide committees to plan, execute and promote signature events including Commencement, Reunion and Homecoming

Atlanta, Ga

• Assisted Director of Child Development Programs with day-to-day management, including supervising over 50 members of Frazer Center’s teaching staff• Responsible for coordinating Program’s daily staff coverage for classrooms• Conducted tours of the Child Development Program on a weekly basis and as needed to promote the Program• Managed teaching staff’s paid time off requests and digital timecards for payroll• Presided over monthly lead and assistant teacher meetings• Represented the program at board of director and program committee meetings• Tracked and populated program data and statistics associated with special projects and funding reports• Supported director with development and monitoring of the Program’s annual budget• Assisted with creating and implementing Program’s annual and long-term strategic goals• Oriented new families and staff members on program policies and guidelines• Integral part of the leadership team who led Center through successful NAEYC re-accreditation process

Atlanta, Ga

• Managed Hootsuite account to plan and post to blog’s Facebook and Twitter accounts• Tracked site traffic using Wordpress and Google Analytics• Gained over 32,000 views during blog’s first year of establishment, with marketing solely through social media• Managed and edited contributing writers’ pieces to be posted on the blog• Analyzed trends to determine thought-provoking and engaging topics for the blog’s audience• Organized and directed photoshoots for fashion posts

Greater Atlanta Area

• Wrote and distributed news releases• Wrote advertisement verbiage for magazine events• Represented the magazine at sponsored events• Corresponded with partners/sponsors on behalf of the publisher• Researched candidates and planned for the magazine’s annual Hall of Fame ceremony• Created marketing materials to promote conferences and subscriptions

Bachelor Of Arts (Ba), Broadcast Journalism, Leadership Studies

Activities and Societies: Miss Hampton University Contestant. President, Kappa Tau Alpha, National Journalism Honor Society Inducted.

Associate'S Degree, Fashion/Apparel Design