Ashli Watkins Email & Phone Number

Austin, TX, US

Austin, Texas, United States

Austin, Texas, United States

• Reached 100% capacity by evaluating service level agreements(SLAs) and leasing performance data to identify areas for improvement and ensure efficient property leasing.
• Assessed market trends, competitor activities, and audience preferences, informing social media strategy and leasing efforts.
• Increased brand visibility by analyzing engagement data to refine and optimize content strategy to resonate with incoming freshmen.
• Achieved top leasing efficiency by effectively leading a team of 9 community assistants through the direct oversight and delegation of leasing tasks.
• Increased resident event frequency by 300% through organizing and executing various on-site events.
• Coordinated the turnover process for over 600 beds by solving logistical challenges, and ensuring a smooth transition for incoming residents.

Austin, Texas, United States

• Directed and managed extensive marketing campaigns across six properties comprising a total of 6000 beds, showcasing adept organizational skills.
• Planned, owned, and led the Austin Market Lease Launch campaign, becoming the face of the campaign and successfully driving engagement and leasing activity portfolio of six properties.
• Assisted in managing a large-scale Housing Fair event, successfully securing 5,000+ leads and significantly boosting the property's leasing efforts.
• Created, coordinated, and executed social media/digital marketing campaigns, enhancing online presence and engagement for six property brands.
• Conducted candidate screenings and interviews, ensuring the selection of qualified and compatible team members.
• Resolved daily customer service issues by diagnosing problems, devising solutions, and maintaining high levels of resident satisfaction and retention.

Austin, Texas, United States

• Supported the planning and execution of the Hook'Em Lounge campaign, which won the 2022 Interface Award for Best Social Media Campaign, through strategic planning, content creation, and effective social media management.
• Pioneered market's first influencer partnership campaign, recruiting and managing influencers to drive brand engagement and market visibility.
• Boosted engagement across company Instagram accounts by 30% through targeted content and strategic interaction.
• Created advertising content distributed across 200+ properties, enhancing brand consistency and outreach.
• Developed and executed social media, digital marketing, and guerilla marketing campaigns, contributing to overall marketing strategy and content creation for six properties.
• Cultivated and maintained relationships within the market and with university groups and organizations, enhancing community connections and brand presence.