Responsible for all internal and external communications at Lakeba Group, positioning the company as one that improves tomorrow through its diverse range of digital technologies. Developing key opinions, content and communications for the group and its ventures. Creating engaging stories that intrigue target audiences to take action. Designed to be told across platforms. Ultimately to deliver against pre-defined measurement metrics to meet business objectives.

Led a multidisciplinary team of 10+ to deliver creative campaigns for clients that achieve impact, overcome business challenges and directly drive sales. Key responsibilities: team development and performance, capacity planning, financial reporting, scope development and negotiations, new business development, content marketing, development of client corporate narrative and strategy, top tier journalist relations, ensuring successful execution of PR and marketing strategies. Key clients: AMP Bank, Ascender, Fuji Xerox, OPPO, Neu Capital, TomTom Telematics, Verint.Leadership: Responsible for training and upskilling high performing team to deliver results for clients. Marketing: Responsible for delivering leads and revenue growth for clients through strategic marketing campaigns, utilising PR, content, digital, website and social activities to drive awareness, create engagement and convert prospects.Content and Communications: Set up and lead content marketing practice. Acting editor for clients content and communications portfolios. Responsible for development of corporate narrative, strategic thought leadership and sales enablement content for clients across a multitude of platforms, using intelligent data-driven insights at its core. Achievements18 x Award Wins - incl. Holmes Report “pound for pound” most creative agency, best B2B campaign three years out of four at Mumbrella CommsCon and Best PR Communications Team at PRWeek Asia.

One of the largest and oldest PR agencies in Australia, managing high profile global accounts - Leading a lean corporate and technology team to deliver creative PR and corporate communications strategies for clients. Led and motivated team of seven to position brands as experts and leaders within their fields. Key responsibilities: Account management, client lead and liaison, strategic planning and tactical execution of campaigns, scope planning and negotiations, new business support, capacity planning, content development and design, media relations, team management and training, crisis management and stakeholder mapping. Key clients: Asia Pulp and Paper, Dell, Google, Randstad, Ruckus Wireless. PR and Communications: Developed and delivered strategic PR and communications campaigns for clients, involving thought leadership, news angle development, research and news hijacking. -Maintained relationships with tier one media, including The Australian, CNBC, Wall Street Journal, Sky News, ABC and The AFR. - Integrated PR campaigns into broader marketing strategy - bridging the gap between disciplines.- Developed key messages for clients, based on stakeholder mapping and engagement strategies.- Secured additional budget and projects to develop and deliver strategic content for clients to better connect with customers.

Day-to-day contact and media relations expert across a variety of technology and telecoms accounts. Supported account directors in strategic planning of activity, whilst achieving or exceeding KPIs across all accounts. Led organic growth, growing accounts. Key responsibilities: Planning tactical PR activities, supporting the development of client strategies and messaging, creating proactive PR campaigns and leading junior members in account activities, media relations, identifying and developing issues jump / news hijacking opportunities for clients. Key clients: Devicescape, MobiTV, OpenCloud, Recommind, Ruckus Wireless.Clients I work on include, Devicescape, MobiTV, OpenCloud, Recommind, Ruckus WirelessBabel PR is a technology, media and telecoms PR agency based in London that designs and delivers campaigns across the world. Babel PR have been providing specialist PR services in the technology, media and telecoms sector since 2006, working with start-ups, mid-sized companies and major enterprises.

I work on several different clients at AxiCom, including Dell, and strive to produce excellent editorial content and set up briefings with journalists that are influential in the client's industry. Alongside this I aid the team in the general administration of the accounts, producing reports and keeping on top of industry news in order to create pro-active opportunities for my clients.Clients that I worked on include, a number of Dell Business Units, AvePoint, Centrify, Spectra Logic, Mirasys and ICC BASISAxiCom is a global technology PR agency with offices across the US and Europe and affiliates beyond. We build positioning campaigns using both traditional news media and emerging digital and social media channels to create tangible momentum for our clients. AxiCom is known as the "Thinking mans" PR agency and pride ourselves in aiding clients on their corporate positioning strategies and quality editorials, while our global reach enables us to create programmes tailored to specific regions, countries and constituencies.

At this company I had a variety of roles where I carried out tasks such as data entry, database management and liaising with clients. During this time I was account supervisor for one of the company’s largest clients, SAGA. I have trained at least 20 staff whilst at this company.

I was responsible for recording data accurately and speaking with the general public, encouraging them to take part in a telephone survey. Communication skills and a warm telephone manner were important parts of my position in this role.