Leader of sales enablement and transformation, my role focuses on driving continuous improvement across the sales funnel in support of seller efficiency and effectiveness. Responsible for designing end-to-end processes that support NielsenIQ sellers with lead generation, pre-sales enablement, and post-sales deal support that ease the path from an initial customer conversation to revenue recognition.

Chief is a private network that connects and supports the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. At a time when leaders are navigating extraordinary challenges at every level, I look forward to connecting with women who are driving change at their organizations and making an impact of my own. Learn more at chief.com.

Responsible for establishing best practice global demand generation processes and standards and serving as the in-house expert on outbound demand generation strategy and lead management to ensure strong pipeline and revenue contribution from the marketing organization. Manage a cross functional team responsible for developing and managing the marketing tech stack, set up and execution of marketing automation campaigns, building and continued refinement of a global reporting engine and boosting qualified lead volume, marketing campaign ROI and sales quota attainment through a best-in-class MDR layer.

As the Director of Marketing for Emailage, I led a team of talented marketers in the development and execution of digital and demand generation strategy to fuel continued revenue growth of the organization which was recognized as one of the fastest growing small businesses in the U.S. on the Inc. 5000 list. Founded in 2012, Emailage became a global leader in fraud prevention and email risk assessment by taking a more scientific approach. Its unique predictive fraud scoring technology harnesses the email address as a basis for transactional risk assessment and digital identity validation. Emailage was acquired by LexisNexis Risk Solutions in March 2020.

As the Director of Global Demand Generation, I was responsible for leading the design, strategy, and execution of a best-in-class global demand generation engine to drive leads, pipeline, revenue and customer retention at Televerde. I managed a cross-functional team of marketing automation experts, Sales Development Reps, an Inside Sales Manager and agency partners to execute multi-touch, omnichannel demand gen campaigns that engaged and motivated the right buyers across target accounts. Responsibilities included:• Spearheading a holistic go-to-market approach inclusive of telemarketing, social, email and digital messaging strategy to engage target buyers and expand brand awareness across target accounts.• Meeting a 25% marketing influenced revenue goal for 2018 - currently exceeding the goal by influencing 41% of all closed won revenue YTD.• Boosting qualified lead volume and improve conversion rates across the sales cycle - drove 30% YOY increase in MQL to SAL conversion rate YTD. • Expanding brand awareness of the Televerde business model and social responsibility platform. • Manageing the team responsible for migrating from Eloqua to Marketo and guide the effective implementation of lead scoring, GDPR compliant policies and personalization of nurture streams based on behavior and firmographic characteristics. • Representing Televerde as both a speaker and Demand Generation Subject Matter Expert at local and international events including B2BMX and SiriusDecisions Summits.

The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. We integrate digital strategy, technology, operations and sales optimization services to help companies attract, convert and retain customers. For more than 25 years, clients have trusted us to help turn their marketing investments into measurable revenue. As an Account Director, I led a team of cross functional marketing experts to develop, implement and continuously optimize B2B marketing campaigns that drove demand and revenue across a variety of mediums, including: digital (website design, advertising, SEO/PPC, marketing automation nurture journeys, social media), branding and logo development, content strategy and creation, public relations, direct mail and telemarketing. During my time at Mx, I was able to:- Successfully sustain and improve key agency metrics including revenue and account growth through keen ability to diagnose client needs and drive the right course of action.- Research and assist in the development of an account based marketing framework to assist clients in the development and execution of ABM programs that target the right organizations with the right message at the right time to drive opportunities.- Lead the conceptualization, design, development and training of the first custom CRM tool in agency history by utilizing creative problem solving skills and in‐depth research to understand client’s sales cycle.- Design and craft memorable, personalized short and long form content for use across a variety of marketing channels using best practice SEO strategy, design and creative storytelling tactics to engage buyers across their sales journey.- Serve as the Subject Matter Expert on telemarketing best practices and rolled out new processes to improve training, messaging, performance forecasting and quality control to ensure consistent results.

Televerde is a leading B2B marketing agency. We provide end-to-end sales pipeline development solutions that have driven increased revenue by integrating the highest quality contact data, marketing automation best practices, and world-class teleservices. During my time at Televerde, I was able to: - Successfully manage several multi‐million dollar, concurrent projects by establishing clearly defined project plans and goals, managing internal resources and setting realistic expectations to ensure campaigns are completed on time, on budget and on strategy.- Implement the first Channel Sales program supported by best practice demand generation techniques, lead management processes, SLAs and training for Fortune 100 company resulting in $11M in pipeline within first 6 months.- Build strong client relationships by understanding client needs and establishing credibility as a trusted adviser to ensure account growth and retention.- Serve as a core member of a consulting team responsible for developing and facilitating workshops meant to drive understanding and incite action across our clients' sales and marketing executive stakeholders to embrace best practice demand generation strategy and sales and marketing alignment processes. - Develop and present new product offering ‐ Inside Sales Blueprint – a step by step road map of proven sales best practices customized based on client’s current lead to revenue practices, product mix and marketing support.- Presented strategic business reviews inclusive of performance metrics to goals, target market trends and recommendations for future campaign optimization to executive level decision makers.- Provided consultative advice and guidelines to clients on effective use of their CRM and Marketing Automation tools in order to gain better visibility into sales and marketing activity and realize a faster return on investment.

Toolbox.com (www.Toolbox.com) is a social-media pioneer and among the largest online business communities (“social network for business”) in the world. The site helps more than 3 million Information Technology, Human Resources, and Finance professionals continuously connect, collaborate, and share practical knowledge. We work with hundreds of leading advertisers to help them reach the highly engaged Toolbox communities. During my time at Toolbox.com, I was able to: - Lead a team of professional marketers who executed online digital advertising, email, social media and lead generation campaigns for a variety of SMB and Fortune 500 clients. - Utilized time management, customer service, multi‐tasking, business development and tactical marketing skills on a daily basis. - Worked closely with sales team to create of strategic campaign proposals and collaborated with clients from conception to launch of US and Global campaigns that routinely exceeded expectations.- Manage site display campaign inventory, forecasting and budgeting for qualified opportunities. Successful completion of display campaigns is directly correlated to 60% of company revenue.- Conceptualize and collaborate on two products projected to generate $1 million annually within first six months of employment.- Utilize creative problem solving skills to optimize struggling campaigns.- Wrote and developed marketing materials for clients which routinely garnered high levels of responsiveness from target audiences.- Continuously revisited existing processes to streamline and create more efficient procedures. Includes implementation of several initiatives responsible for complete overhaul of internal systems which increased revenue, renewal and employee productivity.

The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America, serving more than 16 million households nationwide. Founded in 1931, Allstate has been dedicated to protecting our customers from life's uncertainties and preparing them for the future for more than 85 years. During my time with Allstate, I was able to:- Plan and coordinate daily workflow within five states to optimize adjuster efficiency and productivity throughout the organization and control catastrophic events, including staffing and funding decisions for areas with high claim volume. - Provide quality customer service and support; responded to inquiries, requests, and complaints and established and maintained professional or productive relationships with clients or businesses. - Interpret policies, determine coverage, and write construction estimates for a variety of insurance claims.- Coordinate events and activities; managed budgets, organized projects, identified and recruited vendors, secured locations, and directed teams; collaborated with internal staff to facilitate events.- Review Department of Insurance complaints and claims to determine compliance, legal recourse and solutions.- Represent the homeowners’ claims office in the Southwest region on the Employee Congress – a focus group focused on promoting change to enhance productivity from all adjusters.- Create and lead the regional customer experience team; implemented ground‐breaking incentive program which is now utilized throughout the U.S. due to positive results in customer service.