Ashlye Fleming Email & Phone Number

Nashville, Tennessee, United States

Petaluma, California

Boutique fitness studio specializing in high intensity low impact body sculpting.

Petaluma, California

Petaluma, California

San Francisco

• Fully dedicated resource on eBay to develop and maintain relationships and manage programs for eBay C2C division.• Account management communication and execution processes including understanding client goals and objectives and proactively contribute actionable solutions• Management of message content between eBay/agencies/Yesmail including reviews, feedback, compilation of assets for review• Development and management of process and protocol including efficiency and optimization of campaign

San Francisco Bay Area

• Collect, organize, and analyze data for North and South America sales channels to better understand business trends and sales drivers and to enable strategic decision making regarding future business directives• Project Manager for companywide CRM system implementation which entails managing data cleanup, customer segmentation, CRM objectives and initiatives, vendor outreach, and technical requirements for our team• Work closely with PR/Marketing team to monitor initiatives and impact on awareness, sales, and customer satisfaction• Directly manage, train, and mentor full-time team assistant as well as interns

San Francisco Bay Area

• Directly supported General Manager, Americas, in various types of analyses • Performed UAT for new BI software system and played instrumental role in transitioning users to system, creating dashboards and reports to be used on a daily basis• Created system to quantifiably measure brand awareness to support and lead initiatives across departments• Worked with all channels for annual budgeting and bonus structure

• Increased overall department functionality by constructing and implementing efficient analytical processes• Assisted consumer marketing team with strategic planning of new product launches• Built brand awareness via relationship building as well as communicating proper image to customers

• Total Transit Inc, Phoenix, AZ: Performed nationwide industry and competitive analysis in order to define total market and company’s market share potential in launching a new business sector• Abbott Laboratories, Chicago, IL/ Istanbul, Turkey: Conducted international internal and external analysis to develop a new services strategy that would maximize profit margins by using conjoint analysis to replace current cost-based pricing strategies with value-based pricing• MGM Mirage Hospitality, Las Vegas, NV: Utilized primary research and quantitative analysis of customer data to design an innovative loyalty program that would drive an increase in share of wallet from non-gambling casino customers

Worked closely with the Director of Marketing in creating a comprehensive marketing plan from the ground up to drive an increase in sales and brand recognitionAnalyzed sales growth and promotional efforts in order to focus future marketing dollars effectivelyImplemented revenue increasing strategies for a rapidly growing entrepreneurial company

Managed a mixed-use commercial property to increase company revenue through customer retentionCreated and analyzed monthly property reports for ownership entities to reflect budget variancesDeveloped and led a marketing team to strategize on new business opportunities

Member of a team that managed 22 commercial properties in Maricopa County.

Master Of Business Administration, Strategic Marketing And Services Leadership; Management

B.A., Business Administration/Finance

Activities and Societies: Resident Housing Administration, Volunteer Admissions Team,Graduated Cum Laude Dean's List 2001, 2002, 2003.

Education record