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Before obtaining an MBA at the WP Carey School of Business at ASU in 2007, I graduated Cum Laude with a BA in Business Finance from Loyola Marymount University and spent 2 years working in the commercial real estate industry where I obtained experience in various aspects of management, budgeting and accounting analysis, and marketing.My primary academic focus in business school was Strategic Marketing and Services Leadership with a secondary emphasis in Management. From 2010-2017 I worked for Benefit Cosmetics, Yesmail (eBay account), and Athleta in various Analyst and strategic marketing positions. In 2017 I decided to set out on a new venture to open up a boutique fitness studio in my charming town , Petaluma, Ca.
Bodyrok Nashville
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OwnerBodyrok Nashville Aug 2021 - PresentNashville, Tennessee, United States
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OwnerBodyrok Petaluma Feb 2017 - Mar 2021Petaluma, CaliforniaBoutique fitness studio specializing in high intensity low impact body sculpting.
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Manager, Crm At AthletaGap Inc. Aug 2016 - Apr 2017Petaluma, California -
Associate Marketing Manager, Crm - AthletaGap Inc. Feb 2016 - Aug 2016Petaluma, California
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Senior Analyst, StrategyAthleta Jun 2014 - Feb 2016 -
Senior Account Services ManagerYesmail Nov 2012 - May 2014San Francisco• Fully dedicated resource on eBay to develop and maintain relationships and manage programs for eBay C2C division.• Account management communication and execution processes including understanding client goals and objectives and proactively contribute actionable solutions• Management of message content between eBay/agencies/Yesmail including reviews, feedback, compilation of assets for review• Development and management of process and protocol including efficiency and optimization of campaign -
Senior Business Analyst, AmericasBenefit Cosmetics Jul 2012 - Nov 2012San Francisco Bay Area• Collect, organize, and analyze data for North and South America sales channels to better understand business trends and sales drivers and to enable strategic decision making regarding future business directives• Project Manager for companywide CRM system implementation which entails managing data cleanup, customer segmentation, CRM objectives and initiatives, vendor outreach, and technical requirements for our team• Work closely with PR/Marketing team to monitor initiatives and impact on awareness, sales, and customer satisfaction• Directly manage, train, and mentor full-time team assistant as well as interns -
Business AnalystBenefit Cosmetics Jul 2010 - Jul 2012San Francisco Bay Area• Directly supported General Manager, Americas, in various types of analyses • Performed UAT for new BI software system and played instrumental role in transitioning users to system, creating dashboards and reports to be used on a daily basis• Created system to quantifiably measure brand awareness to support and lead initiatives across departments• Worked with all channels for annual budgeting and bonus structure
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Marketing/Pr AssociateBenefit Cosmetics Feb 2010 - Jul 2010• Increased overall department functionality by constructing and implementing efficient analytical processes• Assisted consumer marketing team with strategic planning of new product launches• Built brand awareness via relationship building as well as communicating proper image to customers
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ConsultantMaster’S Consulting Group Aug 2008 - Aug 2009• Total Transit Inc, Phoenix, AZ: Performed nationwide industry and competitive analysis in order to define total market and company’s market share potential in launching a new business sector• Abbott Laboratories, Chicago, IL/ Istanbul, Turkey: Conducted international internal and external analysis to develop a new services strategy that would maximize profit margins by using conjoint analysis to replace current cost-based pricing strategies with value-based pricing• MGM Mirage Hospitality, Las Vegas, NV: Utilized primary research and quantitative analysis of customer data to design an innovative loyalty program that would drive an increase in share of wallet from non-gambling casino customers
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Marketing InternEddie V'S Inc Jun 2008 - Aug 2008Worked closely with the Director of Marketing in creating a comprehensive marketing plan from the ground up to drive an increase in sales and brand recognitionAnalyzed sales growth and promotional efforts in order to focus future marketing dollars effectivelyImplemented revenue increasing strategies for a rapidly growing entrepreneurial company
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Project ManagerAam, Llc 2006-2008 Nov 2006 - Apr 2008Managed a mixed-use commercial property to increase company revenue through customer retentionCreated and analyzed monthly property reports for ownership entities to reflect budget variancesDeveloped and led a marketing team to strategize on new business opportunities
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Assistant Real Estate ManagerCb Richard Ellis Feb 2006 - Sep 2006Member of a team that managed 22 commercial properties in Maricopa County.
Ashlye Fleming Skills
Ashlye Fleming Education Details
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W. P. Carey School Of Business At Arizona State UniversityStrategic Marketing And Services Leadership; Management -
Loyola Marymount UniversityBusiness Administration/Finance
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St. Louis University Madrid
Frequently Asked Questions about Ashlye Fleming
What company does Ashlye Fleming work for?
Ashlye Fleming works for Bodyrok Nashville
What is Ashlye Fleming's role at the current company?
Ashlye Fleming's current role is Owner, BodyROK Nashville.
What is Ashlye Fleming's email address?
Ashlye Fleming's email address is as****@****asu.edu
What is Ashlye Fleming's direct phone number?
Ashlye Fleming's direct phone number is +141569*****
What schools did Ashlye Fleming attend?
Ashlye Fleming attended W. P. Carey School Of Business At Arizona State University, Loyola Marymount University, St. Louis University Madrid.
What skills is Ashlye Fleming known for?
Ashlye Fleming has skills like Strategic Planning, Qualitative Research, Quantitative Analytics, Crm, Brand Awareness, Marketing Strategy, Market Analysis, Project Management, Management, Strategic Consulting, Customer Service, Customer Insight.
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