Ashly Larson Email & Phone Number

Remote

Managed site functionality across the Vail Resorts portfolio, improving content, configuration, and guest flow for Pass and Ancillary lines of business in line with go-to-market tacticsLed the digital setup and launch of Pass and Ski School products, overseeing dedicated resources, prioritizing competing deadlines, ensuring YoY process improvement, and strengthening partner relationshipsIdeated and implemented content recommendations in support of digital marketing objectives, and continuously engaged with Operational Support and Digital A/B teams to enhance the overall guest experienceDemonstrated digital platform understanding through the identification and triage of high-priority issues, partnered with MarTech/IT to reach resolution, and proactively communicated status updates to stakeholders and leadership

Remote

Remote

Drove US website strategy through the generation and management of digital content, leveraging PPC and SEO efforts, customer insights, and historical data to improve the user journeyDelivered multi-channel growth campaigns by supporting pre and post-launch activities, such as lead capture and nurture, and performance trackingDeveloped social strategy and content for US accounts in line with global objectivesOnboarded, trained, and successfully transitioned communications and event-related responsibilities to new team members through strong leadership and continued support

Mendota Heights, Minnesota, United States

Leveraged email to deliver corporate communications strategy and messaging, including the creation, management, and scheduling of internal and external emailsOversaw planning and presence at leadership and industry events, including budget, strategy, booth development, event promotion, lead generation, and follow-upCreated and managed the execution of digital and print marketing materials, overseeing creative resources and external partners to ensure brand, message, and tone accuracySupported US corporate responsibility goals by operating with a digital-first mindset, exploring areas for development, and promoting awareness

Duluth, Minnesota

Established marketing strategy and generated content and creative assets for various marketing channels (digital, print, and broadcast media)Directed all marketing activities, including internal communications, advertising campaigns, public relations, and budgetingCollaborated with Executive Leadership at weekly meetings, setting goals and providing updatesOperated social media accounts utilizing Google Analytics and SEM platforms

Duluth, Minnesota

Provided Customer Service in an engaging, friendly, and efficient manner while making customers aware of the benefits provided by the B&N Member programGained retail and hard sales experience by working on the sales floor as a project specialist and putting the right book in the customers' handDeveloped shelving plans and organized inventory in accordance with Integrated Store Operations (ISO), Visual Merchandising Standards (VMS), and shelving guidelines

Shakopee, Minnesta

Provided customers with fast and friendly service while taking pari-mutuel bets on horse racesShared knowledge on the basics of betting with customers, allowing them to feel confident in placing a future betManaged a manual cash drawer with the responsibility to balance a final return at the end of every shift

Remote

Fostered relationships and communication with clients, identified their needs, and developed strategic plans in support of business objectivesAuthored and published content for customers across social media platforms (LinkedIn, Facebook, Instagram Twitter, and YouTube)Monitored social media activity, progress, and comments from customersAssisted CEO with organizational duties, aided in preparation for client meetings, and performed executive assistant responsibilities

Savage, Minnesota

Bachelor Of Arts - Ba, Communications, Environment & Sustainability, 2018 Graduate

Activities and Societies: Communications Senior Colloquium, Communications Club, Boundary Waters Experiential Trip, Intermural Broomball.

Education record

Education record

Activities and Societies: Women's Club Hockey Team, Intermural Soccer

Education record

Activities and Societies: Varsity Hockey, Varsity Soccer