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My 5+ years’ experience consists of omnichannel and consumer analysis, content optimization, external partner communication and project management. -Omnichannel/Consumer Analysis: Leveraged site analytics to provide insights and suggestions for user experience, shopping path and functionality. Collaborated with cross-functional partners to plan, analyze and respond the changing business needs. -Content Optimization: Increased conversion and a seamless shopping experience with relevant enrichments. Coordinated inputs from Merchandising and Marketing to elevate product presentation. -External Partner Communication: Built and maintained relationships with existing and new vendors. Ensured consistent communication and timely executions of all set projects/goals.-Project Management: Managed a high-volume number of vendors and assortments in a fast-paced, autonomous environment. Implemented w new vendor tracking tool to ensure consistent communication and track progress.
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Global Custom Site MerchantConverse Aug 2022 - PresentBoston, Ma, Us-Crafting and maintaining all Global Custom product setup and enrichment of key product data attributes -Implementing site merchandising strategies that focus on optimal site presentation, improving customer engagement and shopping experience-Support marketing and seasonal moments with grid wall curation and visual sequencing of products-Serve as the site merchandising owner of Custom and ensuring all key styles are prioritized during key moments; inclusive of partnering back with cross functional teams to ensure key styles are supported across site -
Digital Content Data AnalystThe Home Depot Apr 2022 - Aug 2022Atlanta, Georgia, Us-Responsible for category product data projects, status reporting SKU collection and maintenance, product cross merchandising online, product presentation and site promotions- Develop and execute ongoing enhancement/optimization strategy based on measured performance and customer feedback while measuring ongoing effectiveness of programs against metric targets-Analyze consumer data to make optimizations and enrichments that enhance larger conversion impact opportunities-Audit all ongoing site updates to provide best-in-class experience for customers through data integrity, validation and quality control of the online presentation -
Omnichannel Drop Ship AnalystAcademy Sports + Outdoors Mar 2021 - Apr 2022Katy, Texas, Us-Facilitate the approach to grow ecommerce sales via expanded vendor base or sku proliferation with buying and category management teams-Leverage site analytics to provide insights and suggestions for the presentation of products, user experience, shopping path, site functionality, and merchandising tools across the site-Optimize the customer experience through site merchandising, including ranking product, availability and product presentation where appropriate-Create and deliver quarterly ecommerce reviews of successes, opportunity and go forward plan to activate additional vendors, discuss opportunities, and further leverage momentum-Responsible for managing multiple projects while tracking and communicating their progress across all cross-functional teams involved -
Allocation AnalystJcpenney Aug 2019 - Sep 2020Plano, Texas, Us-Allocated merchandise at the sku level based on buyer intent and allocation objective while ensuring stores are at optimal inventory levels and presentation standards are met to drive sales, in-stocks and service customers -Developed product knowledge to be a store level expert in regard to product needs and opportunities -Collaborated with planning and merchandising teams to review/challenge assortment flow plans and ensure sufficient quantities are purchased to support the assortment plan -Monitored JCP warehouse inventory and flow and recommending appropriate actions to the MAT in order to maximize business objectives -
Digital Merchandising InternJcpenney May 2018 - Aug 2018Plano, Texas, Us-Developed a continuous and integrative digital strategy with cross functional partners to drive meaningful optimization-Key stakeholder in developing drivers of site conversion and partner in prioritization of roadmap to deliver meaningful improvement in conversion-Responsible for daily/weekly/monthly analysis of core business and conversion drivers in addition to analyzing performance of new site updates or functionality changes
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Sales AssociateOld Navy Apr 2014 - Oct 2017San Francisco, Ca, Us-Decided new product placement and creative visual merchandising opportunities to drive consumer interaction -Enforced support service behaviors when training new associates to ensure a seamless shopping experience -
Manufacturing/Quality Analysis Undergraduate Teaching InternIndiana University Bloomington Jan 2017 - May 2017Bloomington, Indiana, Us-Conducted a product development analysis with possible marketing, sourcing and creative implementations to drive sales and gross margins for the target market -Responsible for creating the test product specs including color, fabrication, and silhouette based on quality, seasonality and trend-Managed 50 students with manufacturing and product development driven projects and testing
Ashlyn Foley Skills
Ashlyn Foley Education Details
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Indiana University BloomingtonPublic Relations -
Pendleton Heights High SchoolAcademic Honors
Frequently Asked Questions about Ashlyn Foley
What company does Ashlyn Foley work for?
Ashlyn Foley works for Converse
What is Ashlyn Foley's role at the current company?
Ashlyn Foley's current role is Global Custom Site Merchant.
What is Ashlyn Foley's email address?
Ashlyn Foley's email address is af****@****ney.com
What is Ashlyn Foley's direct phone number?
Ashlyn Foley's direct phone number is +131770*****
What schools did Ashlyn Foley attend?
Ashlyn Foley attended Indiana University Bloomington, Pendleton Heights High School.
What skills is Ashlyn Foley known for?
Ashlyn Foley has skills like Microsoft Office, Management, Customer Service, Leadership, Microsoft Excel, Social Media, Research, Microsoft Word, Microsoft Powerpoint, Business Analysis, Critical Thinking, Communication.
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