Emmy-nominated journalist and experienced content, social media and communications specialist who understands how to create multi-platform strategies, including video storytelling and newsletters, to drive audience engagement and growth. In my current role as Managing Editor at Wells Narrative Group, I manage long and short-form content, social media, and media relations for clients. In 2024, I launched Ask Ashlyn -- a multi-platform solution to news avoidance that invites users to ask questions about the news, as if speaking with a friend.My diverse journalism background began with the Investigative Unit at NBC Bay Area, where I conducted data analysis for the Peabody and duPont award-winning series, Arrested at School, before becoming a producer at KGTV in San Diego. Wanting to know more about the digital-media landscape, I shifted focus to learn about audience engagement, SEO, content marketing and strategic communications. From there, I became content manager at inewsource, a nonprofit investigative newsroom in San Diego, where I took the lead on audience engagement and innovation.Last fall, I participated in the seventh cohort of the Entrepreneurial Journalism Creator’s Program through the Craig Newmark Graduate School of Journalism at CUNY, where I launched the idea for Ask Ashlyn. Through my varied experience, I have developed a tailored understanding of how to connect with audiences in alignment with the needs of the next generation of news media.