Ashlyn Fulton

Ashlyn Fulton Email and Phone Number

Senior Digital Content Manager at D'Addario & Company, Inc. @ D'Addario & Company, Inc.
united states
Ashlyn Fulton's Location
New York, New York, United States, United States
Ashlyn Fulton's Contact Details

Ashlyn Fulton work email

Ashlyn Fulton personal email

n/a
About Ashlyn Fulton

Hard-working and loyal marketing professional that specializes in digital marketing, content management, social media with hands-on experience with event planning & logistics, and internal & external communications such as company newsletters, email campaigns, and landing pages.

Ashlyn Fulton's Current Company Details
D'Addario & Company, Inc.

D'Addario & Company, Inc.

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Senior Digital Content Manager at D'Addario & Company, Inc.
united states
Website:
daddario.com
Employees:
352
Ashlyn Fulton Work Experience Details
  • D'Addario & Company, Inc.
    Senior Digital Content Manager
    D'Addario & Company, Inc. Mar 2020 - Present
    Brooklyn, New York, United States
    - Responsible for strategy, execution, and management of digital content updates on B2B and D2C e-commerce websites- Project manage digital projects including monthly promotions, loyalty program initiatives, new landing pages, and site optimization- Write briefs to initiate digital projects- Contribute to campaign briefs by analyzing objectives and providing a list of website assets needed- Help develop new website components and functionality by writing developer stories that include logic, business requirement, front and back end requirements, and acceptance criteria, then using test environments to ensure all requirements are met before deploying to the live site- Find, diagnose, troubleshoot, and help fix website bugs- Analyze content performance and engagement and adjust based on results- Work with SEO Strategist and Copywriter to continually optimize D2C website - Configure cookies settings, banners, and preference center, ensuring GDPR and CCPA compliance. - -- - Review monthly scans and categorize cookies- Trained a colleague on how to manage a full website in the CMS including how to author settings, components, and pages - Work with legal team on Website ADA Compliance - Manage Digital Copywriter
  • D'Addario & Company, Inc.
    Website Content Manager
    D'Addario & Company, Inc. Mar 2019 - Mar 2020
    Brooklyn, Ny
    - Manage content migration for the launch of a new website that combined six sites into one - Author new website content including homepage, campaign landing pages, and product catalog pages in CMS, Episerver - Day-to-day updates to both the B2B and D2C websites based on monthly promotions, giveaways, loyalty program initiatives, new product launches, etc.- Content planning around new product launches and campaigns- Work collaboratively and cross-functionally to clearly communicate expectations around timing for each stage of content update planning and process - Work closely with the MARCOM team to support overall marketing efforts as they apply to the website- Find, diagnose, and fix content problems including broken links, typographical errors, and formatting inconsistencies- Work with digital and creative teams to implement best practices for SEO, content management, and information architecture across our owned websites- Manage Digital Content Intern
  • H<3Art Beats
    Co-Founder
    H<3Art Beats Feb 2018 - Present
    Greater New York City Area
  • Daily Beat Media
    Regional Editor / Contributor
    Daily Beat Media Jan 2013 - Present
    Greater New York City Area
    Blogging about current topics of interest in the music scene and also bringing exposure to artists, venues, and Daily Beat by way of event coverage and interviews. With support from artists such as Pete Tong, Krewella, Dirty South and organizations such as Bad Kids Clothing, Elektro Magazine, Soundgarden Hall, Vessel San Francisco, Whisky Mist and the ever popular Ministry of Sound, Daily Beat is ready to take the global phenomenon of dance music to a new level. By incorporating other stylistic aspects of the culture, we plan on continuing to captivate an audience ready for an unforgettable era in EDM.
  • Piksel Inc
    Marketing Communications Coordinator
    Piksel Inc Mar 2016 - Dec 2018
    Greater New York City Area
    - Proficient in marketing automation tool, HubSpot- Write, edit, and review external communications and content marketing materials- Champion internal communications with regular news updates to company intranet - Community manager for Piksel (6,887 followers), Piksel Faith (1,071followers), and Streaming Faith (90,774 followers)- Successfully grew Piksel social media following: Twitter – 8% Facebook – 18%- Build campaign assets, including landing pages, emails, lists, workflows and call-to-actions - Assist with the production of artwork and graphic design- 170,000-person trade show event planning and logistics; internal party/event planning- Compile reporting on inbound marketing activity on a monthly basis- Manage marketing team accounts/finance process; production of corporate stationery
  • Piksel Inc.
    Marketing Operations
    Piksel Inc. Jul 2015 - Mar 2016
    Greater New York City Area
    - Clean, sort, and analyze data in Piksel’s CRM and marketing automation tools- Assist in the management of new leads into the systems, ensuring that they are assigned to the correct commercial team member, and that data appears in the correct fields- Work closely with the commercial team to follow up on assigned leads and provide any additional detail needed to progress leads- Assist with the mass import of sales contacts into the marketing automation system- Keep a close eye on the integration between systems to ensure no leads fall through the cracks- Assist in the building of campaign assets, including landing pages, emails, list, workflows and call-t0-actions- Analyze campaign results and provide feedback to the wider marketing team.- Participate in brainstorming sessions and team meetings- Assist with other ad-hoc projects and tasks across the marketing team such as events logistics, social media, internal communications, updating our intranet, and more
  • Piksel Inc.
    Office Manager
    Piksel Inc. Jul 2011 - Jul 2015
    Greater New York City Area
  • The Monster Cycle
    Manager
    The Monster Cycle Jan 2017 - Sep 2018
    Greater New York City Area
    Basic front desk responsibilities with managerial duties:- Manage front desk staff- Create front desk employee schedule on a monthly basis- Maintain studio appearance and supply levels- Track inventory- Check clients into Zingfit- POS- Customer Service
  • Edm News Tv
    Host/Journalist
    Edm News Tv Mar 2017 - Sep 2017
    Nyc
    EDM News Tv is an independent organization dedicated to producing video content to promote the Electronic Dance Music scene globally.
  • R.A.W. Real Artists' Words
    Co-Host / Co-Founder
    R.A.W. Real Artists' Words Jul 2015 - Jul 2016
    Greater New York City Area
    Concept: Interview series where Ashlyn Fulton and Liz Tillman sit down and chat with artists, industry professionals, and tastemakers about current affairs and topics of importance in the music industry and life. What's different about this project is that everything is completely uncut, uncensored, and unedited, making it as organic as possible; in other words, “raw.”Goals/ Intentions: Through this experience, they have learned that DJs and producers are tired of traditional interviews that regurgitate unoriginal and uninspired answers to basic questions, so this duo has sought to reinvent the standard interview experience to become something both the artists and fans can enjoy. After countless interviews with artists, Ashlyn and Liz are experts in facilitating comedic and engaging conversation that elicits organic response and storytelling. Although the recordings are uncut, our post-production team pulls various clips that can be used for quick and shareable content that drives further activity and attention to an artist’s social pages.
  • Lowes Home Improvement
    Loss Prevention And Safety Specialist
    Lowes Home Improvement Apr 2010 - Jul 2011

Ashlyn Fulton Education Details

Frequently Asked Questions about Ashlyn Fulton

What company does Ashlyn Fulton work for?

Ashlyn Fulton works for D'addario & Company, Inc.

What is Ashlyn Fulton's role at the current company?

Ashlyn Fulton's current role is Senior Digital Content Manager at D'Addario & Company, Inc..

What is Ashlyn Fulton's email address?

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What is Ashlyn Fulton's direct phone number?

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What schools did Ashlyn Fulton attend?

Ashlyn Fulton attended California State University-Fullerton, Aveda Institute- New York.

Who are Ashlyn Fulton's colleagues?

Ashlyn Fulton's colleagues are Karen Miranda, Yelena Sarkisova, Elyssa Silverman, Freya Wilcox, Michelle Pantaleon, Michael Talento, Erick Miranda, (D.m.a.).

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