Ashlyn Gouws Email & Phone Number

Auckland, New Zealand

As a Marketing Speciliast for the boutique marketing agency, The Marketing Baker, my role is to deliver engaging marketing campaigns to effectively support all our clients. From strategic planning, and campaign development to delivery and implementation of marketing plans, using an array of marketing skills, tools, as well as my previous exprience . This includes:- Strategy and planning- Email marketing (MailChimp, MailerLite, Klaviyo, Active Campaign)- Content creation and… Show more As a Marketing Speciliast for the boutique marketing agency, The Marketing Baker, my role is to deliver engaging marketing campaigns to effectively support all our clients. From strategic planning, and campaign development to delivery and implementation of marketing plans, using an array of marketing skills, tools, as well as my previous exprience . This includes:- Strategy and planning- Email marketing (MailChimp, MailerLite, Klaviyo, Active Campaign)- Content creation and content marketing- Social media management (Meta Business Suite, Facebook, Instagram, LinkedIn)- Paid Advertising Campaigns (Meta & Google Ads)- CMS and website management (Shopify, Wordpress)- Branding & Creative Design (Adobe Creative Suite)- Project management- Analysis & Reporting (Agency Analytics; Google Analytics)- Client Relationship Management Show less

Auckland, New Zealand

Responsibilities:- eCommerce/ Website management- Email marketing campaigns (EDMs)- Social media management (paid and organic; Instagram & Facebook)- Planning & management of the content calendar; also content creation- Planning, monitoring, and liaising with agencies for PR, Influencer Marketing, print, and digital (SEM, SEO)- Copywriting: writing and proofing customer-facing brand-related content; writing for blog posts & email campaigns- Campaign management:… Show more Responsibilities:- eCommerce/ Website management- Email marketing campaigns (EDMs)- Social media management (paid and organic; Instagram & Facebook)- Planning & management of the content calendar; also content creation- Planning, monitoring, and liaising with agencies for PR, Influencer Marketing, print, and digital (SEM, SEO)- Copywriting: writing and proofing customer-facing brand-related content; writing for blog posts & email campaigns- Campaign management: Manage all aspects of a promotion or campaign (from briefing to post-campaign analysis)- Development of promotional calendars for multiple channels (retail, D2C eCommerce)- Communications: Briefing internal & external teams on promotional objectives, content, and media channels- Consult with Merchandise/ Sales team for promotional execution and to convert their objectives into marketing and customer-driven communications- Monthly reporting and analysis on changes and trends in the campaign, channel, and store performance- Event planning and management (Women's Lifestyle Expo; NZ Fashion Week)- New product development: Collaborated with the Chief Scientist on new product and packaging - (Apr/ May 2019) Executed a rebrand across all channels; updated all marketing collateral - (May/ June 2019) Create an updated product brochure for retail channels- (Oct/ Nov 2019) Launched a new product (Everyday Sunscreen) via a successful Influencer Marketing campaign- Nov/ Dec 2019: Launched bonus packs for the festive season- Jan 2020: Presented a new packaging proposal for a new product range which was approved by the P&G board- Jan/ Feb 2020: Launched Mini Trial PackSkills:Website and CRM Management (WordPress, Shopify, Adobe Catalyst)Social Media Management & SEMInfluencer MarketingContent ManagementAdobe PhotoShop, Illustrator, InDesignEmail Marketing (MailChimp)Marketing AutomationCommunication, Techincal writing, & CopywritingCreative & adaptableProject managementTeamwork Show less

Auckland, New Zealand

Brand Management, Marketing Support, & PR Skills:Industry qualified, experienced Assistant Brand Manager, supporting a team of brand managers with their large portfolio of Health & Beauty brands. Assisting with the planning, implementation, and execution of marketing campaigns on various channels online, in retail, and in traditional media. Creation of press releases and PR kits for key media contacts. Influencer Marketing management - searching for, and building relationships/ partnerships… Show more Brand Management, Marketing Support, & PR Skills:Industry qualified, experienced Assistant Brand Manager, supporting a team of brand managers with their large portfolio of Health & Beauty brands. Assisting with the planning, implementation, and execution of marketing campaigns on various channels online, in retail, and in traditional media. Creation of press releases and PR kits for key media contacts. Influencer Marketing management - searching for, and building relationships/ partnerships with key online influencers.; campaign management, and post-campaign analysis.Digital Marketing Technical Skills:Web savvy with highly developed skills in Web management - assisting with layout, design, and theme decisions for the website. Managed the training website for retail customers and sales staff. Content Strategy - creating and implementing a training content strategy to ensure that the online training portal was updated with the latest product content and information to aid with sell-through. Social Media - managing the online promotional campaigns for each brand; monthly post-campaign analysis and reporting on the results. Email Marketing – interacting with trade customer database and driving traffic to the training website. Using Adobe PhotoShop, Illustrator, and Indesign skills to create artwork/ creative assets for use in print (point-of-sale/ visual merchandising), and digital.Account Management & Promotional Planning:Key account management of all D2C eCommerce customers and managing the promotional calendar for each customer. Management of the pharmacy wholesaler promotional calendar.Skills:Website and CRM Management (WordPress, Shopify, Adobe Catalyst)Social Media Management & SEMInfluencer MarketingContent ManagementAdobe PhotoShop, Illustrator, InDesignEmail Marketing (MailChimp)Marketing AutomationCommunication, Techincal writing, & CopywritingCreative & adaptableProject managementTeamwork Show less

Auckland

Website Management and Analytics:Maintenance and optimisation of the company website (Wordpress). Weekly reporting on SEM campaigns, paid advertising, website traffic, and other website analytics using Google Analytics. Presented in a weekly sales meeting.Email Marketing & Marketing Automation:Refining the sales funnel and optimising B2B lead qualifying and nurturing campaigns using Infusionsoft. Regular EDMs with the latest release note with key features, partnership… Show more Website Management and Analytics:Maintenance and optimisation of the company website (Wordpress). Weekly reporting on SEM campaigns, paid advertising, website traffic, and other website analytics using Google Analytics. Presented in a weekly sales meeting.Email Marketing & Marketing Automation:Refining the sales funnel and optimising B2B lead qualifying and nurturing campaigns using Infusionsoft. Regular EDMs with the latest release note with key features, partnership integrations, and industry event announcements (Infusionsoft & MailChimp).Digital Marketing & Technical Writing:Content creation and content management - Technical writing of release notes, help guides, and blog posts. Creating video content showing new feature functionality and partner integrations for Youtube and social media platforms using Camtasia, iMovie; Easy Video Maker. Managed social media channels, advertising, and the content calendar. Managed PPC advertising campaigns (Google AdWords, Capterra, Getapp).Marketing & Brand Management:Implemented a rebrand with the aid of the company designer (May 2016). Updated all branding, marketing collateral, and online platforms. Creation of marketing materials for Sales, Implementation, and Support Teams.Sales Team Administration & Reporting:Creating automated workflow sequences and marketing automation to assist sales team with lead qualifying and nurturing. Aided sales team with preparation for trade events and travel arrangements. Weekly sales team performance reporting. Event Planning & Management:Booking, planning, and preparation for local and international trade shows and industry events.Skills:Website and CRM Management (WordPress, Shopify, Adobe Catalyst)Social Media Management & SEMInfluencer MarketingContent ManagementAdobe PhotoShop, Illustrator, InDesignEmail Marketing (MailChimp)Marketing AutomationCommunication, Techincal writing, & CopywritingCreative & adaptableProject managementTeamwork Show less

Greenside, Johannesburg

Marketing, Media & Digital:Social media community engagement, content creation, and posting of organic content (Facebook, Instagram, and Pinterest). Contributing to the marketing strategy and plans during team meetings with the directors. Liaising with key media contacts, sending press releases, and invitations to press events, also sending press kits and/or imagery for features. Events Planning and Coordination:Planning and organisation of key marketing events and trade… Show more Marketing, Media & Digital:Social media community engagement, content creation, and posting of organic content (Facebook, Instagram, and Pinterest). Contributing to the marketing strategy and plans during team meetings with the directors. Liaising with key media contacts, sending press releases, and invitations to press events, also sending press kits and/or imagery for features. Events Planning and Coordination:Planning and organisation of key marketing events and trade exhibitions. Liaising with event organisers to ensure successful setup and participation in marketing initiatives. Events include The Bridal Expo 2015; By Word of Mouth Christmas Market 2013 & 2014; and other weekend market events. Planning and coordination with in-house key events and press events for new collection launches. Operations and Team Leader:Assisted the directors with the day-to-day coordination and management of business operations. Supervised a small retail and design team, ensuring high levels of customer service, efficient administration, quality control, and seamless processes between print suppliers and delivery to the end customer where achieved. Key Account ManagementKey contact for corporate clients and managing their orders from end to end to ensure a quality level of services for high volume orders.Visual Merchandising and Retail Support:Inventory and quality control. Creation of in-store Point of Sale for key collections, and promotions to move old stock. Store layout rotation/ changes to promote product visibility and an increase in sales. Client services and assistance with sales and other retail support.Skills:Website and CRM Management (WordPress, Shopify, Adobe Catalyst)Social Media Management & SEMInfluencer MarketingContent ManagementAdobe PhotoShop, Illustrator, InDesignEmail Marketing (MailChimp)Marketing AutomationCommunication, Techincal writing, & CopywritingCreative & adaptableProject managementTeamwork Show less

City Of Johannesburg, Gauteng, South Africa

Customer service and relationsRelationship development with key stakeholdersInternal SalesReporting on weekly and monthly sales figuresSupervision of telesales team membersMarketing events - preparation and interaction with the relevant customer segments Skills:Website and CRM Management (WordPress, Shopify, Adobe Catalyst)Social Media Management & SEMInfluencer MarketingContent ManagementAdobe PhotoShop, Illustrator, InDesignEmail Marketing… Show more Customer service and relationsRelationship development with key stakeholdersInternal SalesReporting on weekly and monthly sales figuresSupervision of telesales team membersMarketing events - preparation and interaction with the relevant customer segments Skills:Website and CRM Management (WordPress, Shopify, Adobe Catalyst)Social Media Management & SEMInfluencer MarketingContent ManagementAdobe PhotoShop, Illustrator, InDesignEmail Marketing (MailChimp)Marketing AutomationCommunication, Techincal writing, & CopywritingCreative & adaptableProject managementTeamwork Show less

Johannesburg Area, South Africa

PA to Marketing ManagerOffice administration and front desk dutiesOperational support: Data capturing; designing ballot sheets; reporting results using Microsoft Excel and PowerpointSkills:Website and CRM Management (WordPress, Shopify, Adobe Catalyst)Social Media Management & SEMInfluencer MarketingContent ManagementAdobe PhotoShop, Illustrator, InDesignEmail Marketing (MailChimp)Marketing AutomationCommunication, Techincal writing, &… Show more PA to Marketing ManagerOffice administration and front desk dutiesOperational support: Data capturing; designing ballot sheets; reporting results using Microsoft Excel and PowerpointSkills:Website and CRM Management (WordPress, Shopify, Adobe Catalyst)Social Media Management & SEMInfluencer MarketingContent ManagementAdobe PhotoShop, Illustrator, InDesignEmail Marketing (MailChimp)Marketing AutomationCommunication, Techincal writing, & CopywritingCreative & adaptableProject managementTeamwork Show less

Post Graduate Certificate From University Of Stellenbosch Business School, Digital Marketing

A foundation course in the field of Digital Marketing. Passed with distinction.

1St & 2Nd Year Of Bachelor Of Arts (B.A.), Corporate Communication

Umalusi Senior Certificate, High School/Secondary Diplomas And Certificates, Matriculation

Activities and Societies: Tennis; hockey; raising money for the school as a Debutante. Passed with distinction.

Bachelor Of Commerce - Bcom, Business, Management, Marketing, And Related Support Services

I completed a Bachelor's degree with specialisation in Marketing Management (1st major), and Industrial Psychology (2nd major).