Ashlynn Howe Email and Phone Number

• Use iMovie to finalize classes and edit royalty-free music into hour-long tracks that transition at the top of the 32-count• Provide optimal client satisfaction through relationship building and member engagement, resulting in an 88% yearly client retention rate• Use customer relationship management (CRM) software through Arketa to apply email segmentation, nurture leads, establish email marketing funnels, and write email copy that consistently achieves a 57% average open rate• Design website and optimize web copy and landing pages for Search Engine Optimization (SEO)• Ensure a consistent brand identity across media channels and content creation• Design livestream and on-demand Barre Above, Pumped Up Strength, and Human Reformer Pilates classes that are inclusive and offer modifications for success• Collaborate with local businesses to lead in-person special events and teach locally in-person• Created The Recovery Barre, a special population donation-based barre format that combines movement with a recovery meeting and has served over 200 women who are sober-curious, sober, and/or in long-term recovery from alcohol

• Format, design, and write individualized copy for major donor proposals using Marq• Create Canva designs for event promotion and website, email, and social media use • Write direct mail campaign letters and all components including emails and landing pages; contributed to the highest fundraising month to date within my first six months of working in a new career industry

• Facilitate, lead, and deliver an effective 8-hour fitness certification training • Certify group fitness instructors in Barre Above, Pumped Up Strength, and Human Reformer Pilates formats• Coordinate communications and event planning between clients and corporate office and establish working customer relationships with local stakeholders• Leverage social media content creation and email marketing to expand reach, boost participation, and increase sales

• Designed 18 engaging curriculum and school counseling program communication pieces purchased by 898 customers with a 4.7 average satisfaction rating

• Facilitated 51 ASQ (Ask Suide-Screening Questions) screeners during the 2022-2023 school year; communicated with parents and outside agencies to provide caretakers with resources and support• Implemented a three-tiered approach to school counseling: served all students with social/emotional, college/career, and academic programming and used data to identify tier II students for small group counseling and tier I students for short-term 1:1 counseling and outside referrals• Participated as a team member in school-wide threat assessments with administrators and law enforcement to ensure district-wide safety and determine next steps for individual students involved• Facilitated meetings for students and families returning to school after inpatient mental health treatment to create school safety plans; communicated safety plans to student educators• Served as PBIS team co-leader for three years, helping develop school-wide matrices and norms surrounding behavior systems• Participated on the district crisis management team, providing both group and 1:1 short-term grief counseling• Delivered 48 classroom lessons during the 22-23 school year on college/career readiness and academic planning that assisted students in selecting class requests; helped create the master schedule and project-managed all student schedules for the following year in PowerSchool• Collaborated with the Kent ISD and online school options to inform parents of options and manage student paperwork needed to apply for programs• Participated as a truancy team member, meeting with all students and parents in the truant category and recording progress to comply with State of Michigan requirements

• Recognized as an emerging leader and presented self-created school counseling program structure to the Grandville Board of Education• Analyzed multiple database systems and cross-referenced data to identify at-risk individuals and create, service, and communicate remedial action planning to all stakeholders

• Created, implemented, and solely project-managed a data-driven, comprehensive school counseling program that delivered a three-tiered approach to serving 100% of 500+ students• Served as PBIS team leader• Grew school counseling awareness through social media (Instagram) marketing and acquired advertising partnerships with Corwin Press

• Created relevant, engaging, and informational content to drive social media engagement• Utilized keyword research to improve Search Engine Optimization (SEO) • Reported social media metrics during quarterly leadership meetings and contributed to strategic planning for the MSCA annual conference serving 1,000+ clients

• Co-wrote and designed a program operations handbook documenting 75+ pages of curriculum, guidelines, and system-wide matrices to be used for team implementation• Cross-referenced various data points to inform presentation creation for large and small group delivery as well as individual client sessions

• Tracked and analyzed client behavioral data to adjust daily preventative programming, resulting in a 64% decrease in crises requiring immediate de-escalation within a 9-month implementation period