Ashlyn Oswalt Email & Phone Number

Christchurch, Canterbury, New Zealand

- Develop and champion the Kathmandu brand voice to support overall marketing vision, objectives, and business needs- Lead daily creation of customer-facing copy across web, email, paid ads, and retail platforms- Craft seasonal product positioning, global brand campaigns, and sustainability messaging- Develop guidelines and messaging frameworks for effective and efficient cross-channel execution- Leverage SEO insight for blogs and product copy

Christchurch, Canterbury, New Zealand

- Wrote product copy for packaging and website that aligns with brand strategy and seasonal themes- Collaborated with Product and ESG teams to highlight technical and sustainability features, ensuring global compliance- Optimised product copy for SEO- Supported blog, social media, visual merchandising, paid advertising, and web copy efforts- Monitored website content for accuracy, grammar, typos, and consistency

New Zealand

I'm a freelance journalist, copywriter, and content marketer, focusing on the outdoors, travel, and food. My bylines have appeared in the New Zealand Herald, Stuff, the Toronto Star, Wilderness Magazine, and more. I work with brands and agencies to craft clear, concise, SEO-driven copy for websites, blogs, ads, and social media. I advise on content strategy and create content plans for blogs, social media, eDMs, and more. Clients include New Zealand tourism powerhouse Neat Places, Christchurch marketing agency Not Another™, Toronto spice start-up Dutch and Dunn, and Christchurch campervan company Matt & Dan's. For my full portfolio and services, please visit www.ashlynoswalt.com.

Christchurch, New Zealand

- Strengthened brand messaging and market share across 19 national dealerships including Porsche, Volvo, Toyota, Volkswagen, and Kia- Led content strategy and creation across web, email campaigns, video, and social media in line with national and local campaigns- Managed social channels for each brand, including Facebook groups for events- Planned and designed eDMs via Mailchimp, including monthly newsletters, promotional emails, and customer journeys- Utilised data-driven insights from Google Analytics and Google Search Console to optimise digital marketing efforts- Oversaw ambassador and sponsorship program, developing and maintaining relationships with the Canterbury Rugby Football Union, Izzy Dagg, the Two Raw Sisters, and more- Wrote and edited customer-friendly copy for each brand, with a focus on SEO- Planned, created, and managed paid promotion campaigns on Meta and Google- Supported event planning and execution- Used Adobe Photoshop, Illustrator, Lightroom, and Premiere Pro for design and editing work

Christchurch, Canterbury, New Zealand

- Planned, executed, and managed in-house events and worked with our partners for off-site events.- Events included Lexus Urban Polo, Le Race, Christchurch A&P Show, award galas, vehicle launches, and more- Managed relationships with ambassadors and partners, such as Izzy Dagg, Two Raw Sisters, Ronald McDonald House South Island, Canterbury Rugby Football Union, and more- Managed contracts, social media collaborations, and shared events

Canterbury & West Coast, New Zealand

- Managed daily posting and interactions on LinkedIn, Facebook, and Instagram- Oversaw paid advertising campaigns on social media and Google Ads- Created and managed an ambassador program, facilitating user-generated content collaborations- Concepted promotional campaigns for print and digital platforms- Assisted with copywriting for ads, website content, external publications, blog posts, and white papers- Developed and executed a video content strategy to enhance engagement and visibility across social media platforms

Christchurch, New Zealand

- Managed marketing efforts at Champions of the World, the largest New Zealand seller of licensed rugby and sporting merchandise, and Allblackshop.com- Increased the company's social media following and engagement through strategic campaigns and paid advertising- Created graphics for eDMs, social media, stadium signage, and in-store POS using Adobe Photoshop and Illustrator- Assisted in developing an updated WordPress site with WooCommerce integration and CRM system implementation- Responsible for customer-facing copywriting- Collaborated with New Zealand Rugby on the All Blacks Shop to promote products via website and email campaigns- Managed All Blacks Shop online content and engaged with a subscriber base of over 14,000

East Grand Rapids, Mi

- Created marketing strategies including the establishment of social media platforms, an e-commerce website, and Mailchimp email campaigns- Oversaw all in-store and digital communications, branding, and ambassador initiatives- Managed and curated the e-commerce website, ensuring weekly updates of stock through photography, editing, and listing items online.- Created unique graphics for online and print- Developed brand voice and style, ensuring consistent use of imagery and messaging internally and externally- Collaborated with local businesses, bloggers, and community leaders to promote events and sales- Managed internal communications and implemented employee training programs- Initially served as in-store manager, collaborating with the owner to enhance sales, online brand awareness, customer service, and store atmosphere

Geneva, Il

- Managed a team of three, providing training and guidance to enhance customer shopping experiences and achieve sales targets- Attended training sessions on dog and cat nutrition, wellness, basic dog behaviour, and selling philosophies, and trained team members accordingly- Merchandised the store and assisted the district manager in creating seasonal window displays- Contributed articles to the company blog on topics including pet nutrition, training, and care

Rochester Hills, Mi

- Developed and managed Lino's Italian Restaurant's online brand presence, including:- Creation of a website and social media accounts- Utilisation of HootSuite to maintain content calendars across platforms- Daily creation and curation of engaging content- Organised off-site events and promoted catering services, chef dinners, and banquet events through online platforms

Chicago, Il

- Worked alongside the Director of Marketing to create a cohesive brand strategy, including a re-brand and market reposition- Conducted market research to determine the best partnerships and advertising opportunities- Helped launch the brand’s social media presence and strategies

Chicago, Il

Provided administrative support to the firm's accountants while managing the front desk, switchboard, and delivery services.

Wrote three weekly articles covering Roosevelt University and Chicago news. I researched and reported investigative stories to expose local injustices. My largest piece uncovered our university president's pay increase while staff endured pay freezes, classes cut, and tuitions rose. I contributed my own photography and collaborated with illustrators for commissioned pieces.

Assisted a university psychology professor in administering surveys for a nationwide research project. Coded and analyzed results for her use.

Bachelor Of Science - Bs, Marketing, 3.7 Gpa

Activities and Societies: Golden Key member

Associates, Journalism

Journalism And Sustainability