Ashley Marcum Email & Phone Number

Panama City Beach, Florida, United States

• Built out a 900+ property Breezeway account and provided training across departments.• Created a streamlined call structure for enhanced guest, owner, and vendor communication.• Negotiated corporate service contracts, reducing monthly expenses by 30%.• Received the 2022 Leadership Award from Panhandle Getaways.• Listed in the 75th Edition of Marquis Who's Who in America for professional excellence and contributions to the field and community. • Designed and implemented a strategy for a streamlined guest experience, resulting in consistent VRBO Premier Host recognition.• Introduced an efficient task management system that dramatically improved internal communication.• Served as the Director of Reservations starting January 2020, implementing critical policy changes during the initial COVID phase. Made decisive strides that paved our local market's responsive course amid uncertainty.

• Managed a sales team, exceeding a record-breaking $21M monthly revenue goal and consistently reaching monthly and quarterly objectives.• Worked hand-in-hand with the CEO to develop and implement a successful vendor/homeowner rewards program.• Interviewed, hired, and trained new reservations agents.• Conducted companywide training on Escapia, TRACK, and Salesforce.• Monitored call and sales metrics and held regular team meetings to achieve record-breaking sales.• Created metrics reports and agent dashboards using Salesforce.• Exceeded customer service and sales performance goals.

Santa Rosa Beach, Florida

• Worked as a productive and polite sales agent, handling guest inquiries and guiding them through the booking process.• Reached and maintained top monthly and quarterly sales within the first year of employment.• Provided information to guests about surrounding area amenities and activities.• Coordinated with the marketing, housekeeping, maintenance, and property management departments to achieve an exceptional experience for guests and homeowners.

Panama City Beach, Florida, United States

• Advised boutique business owners to develop and introduce custom marketing plans and workflows.• Designed professional websites with social media integration and custom 4k videos.• Coached clients to develop strategic marketing campaigns and content calendars.• Created and submitted press releases to local and national media, successfully converting them intomajor news features.

Franklin, Tn

• Hosted and co-produced over 30 video feature projects including business profiles, local events, and interviews of city officials• Managed sponsorship deals and provided media coverage for Franklin's Main Street Festival, Williamson County Fair, and Eat the Street Festival• Attended meetings to plan projects with clients, contractors, and the company's production team to ensure smooth delivery of each project

Franklin, Tennessee

• Provided excellent customer service and trained new hires.• Utilized social media for promotions and improved online presence.• Engaged in community outreach and events.