Ash Mathradas Email & Phone Number

Austin, TX, US

Boston, MA, US

I focus on the "S" of SG&A within B2Bs - sales force cost reduction, channel rationalization, PE value creation, growth and scaling, commercial sell & separate or buy and integrate work and more. Most of my experiences are within the tech sector, however, I have also advised clients on sales force matters in industrials, real estate, media, telco and more..

Focused on helping 1000 immigrant families in Texas acquire their first 30-year mortgage at non-usury rates. Broker immigrant capital needs (uses of cash) with investor capital (sources of cash) creating a win-win ecosystem. Completed 50+ home financing transactions thus far, and now working on scaling up the program. Helping immigrants has a 5X multiplier.

New York, NY, US

Equity Partner and Managing Director with A&M, and focus on solving B2B Sales Effectiveness problems working closely with COOs and CROs within software and select other sectors. Clients specifically approach me when they need a turn-around COO|CRO skillset, are trying to reorganize commercial operations around a subscription mindset, growth lags.

Eindhoven, North Brabant, NL

HERE Technologies (Nokia spinoff) is a SaaS play, and the world’s largest independent digital map provider. If you use a GPS or map in your car to get from point A to point B, there is a very high possibility the actual map content came from HERE. Besides maps for cars, HERE also sell maps to consumer and Enterprise customers that use our maps for their.

San Jose, CA, US

Responsible to manage Cisco's Certified Equipment business globally through the channel. This was a ‘trash to cash’ business with very rich margins.Cisco brought me in to streamline and integrate the Certified product line into mainstream operations. I made a number of changes including shifting the business from direct to partner led, increased inventory.

Round Rock, Texas, US

This was a global $500M partner MDF sales role, and I increased the business $100M net during my tenure in the role. Dell was a giant build-to-order assembler and distributor of product. $500M (of $1B) in marketing funds came from suppliers like Microsoft, nVidia, Google, Intel, AMD and others. Our mission was to increase partner funding from $500M to $1B.

Round Rock, Texas, US

In 2006, the U.S. SMB business had scaled dramatically while non-U.S. SMB operations were still lacking scale. SMB operating income dramatically varied geographically, in some cases as much as a +/- 15% variance. My role was to export U.S. best practices to bring this variance down to 0%. Reporting to the executive team, we focused on people, process and.

Round Rock, Texas, US

PC margins stared falling sharply in 2002, and Dell turned its focus to services with a very clear “Drive to 25 (%)” revenue mix mantra. We achieved the 25% mix goal by simplifying offerings, going after mega-deals and introduced a host of opex-to-cogs initiatives. Much of the Services sales plumbing I put into place back in 2002 is still in place today.

Round Rock, Texas, US

Dell Government was a B2B play with the added complexity of government contracts. I was first in Dell Federal doing lead generation work, and then promoted to group brand manager and lead over the State & Local Government (SLG) portfolio. Under my marketing leadership, we took the SLG business the SLG business grew 3x over 3 years to $1 billion+.

Round Rock, Texas, US

Managed customer marketing for $400 million desktop product line and $120 million notebook line.

Irvine, CA, US