Ashley Harmon, Mph Email & Phone Number

Hilliard, Oh, Us

-Lead marketing/creative team for Primary Care Multispecialty segment-Identify key messaging and positioning that will resonate with target audience-Oversee go-to-market strategy and creation of campaigns and content to drive new business

-Oversee strategy and creation of content for Health Campaigns tool, more than doubling the content library in the first year-Research and write evidence-based, patient-facing content for various clinical tools-Serve as subject matter expert for clinical tools on client calls-Consult with clients to identify ways to close gaps in care and increase appointment scheduling-Create processes to streamline content creation, including implementation of a style guide and health literacy standards-Manage internal communications and documentation to best equip account teams for sharing content with clients-Strategize ways to communicate clinical tools externally through existing channels (e.g., quarterly product webinars, release notes, newsletters, etc.)

Columbus, Ohio

-Provide marketing strategy and support to the Department of Family and Community Medicine to support core pillars-Manage all executive communications from department chair, including monthly internal newsletter-Plan and support meetings and events, including event promotion, presentation creation, logistics support and post-event surveys and analysis-Create patient-facing materials and messaging to drive volume to clinical offices and services, including telehealth care-Serve as ambassador and resource for department faculty and staff to provide brand consistency and alignment with medical center strategic priorities

Columbus, Ohio

-Provide overall marketing strategy and day-to-day support for Ob/Gyn, digestive diseases and emergency medicine service lines to support organization’s vision and goals-Manage marketing initiatives for service lines to support organizational goal of increasing national reputation and U.S. News & World Report's “Best Hospitals” rankings-Serve on Digestive Diseases Area of Concentration Executive Committee to help identify ways to increase national reputation, elevate status of and build volume for priority programs and enhance collaboration between surgery and medicine areas-Led efforts to promote Inflammatory Bowel Disease Center, including creation of website highlighting active clinical trials and a physician referral mailer & eBlast, reaching 5,000+ clinicians in Ohio and contiguous states-Created web strategy to provide foundational support for Digestive Diseases programs to increase search ranking and enhance user experience, as well as highlight differentiators-Managed digital assets for “Leading the Way” influencer campaign, including monthly email deployment to 50,000 targets-Collaborated with digital team to manage and optimize bariatric surgery CRM campaign, garnering 1,000+ leads and 200+ clinical appointments-Led creation of CRM campaign for pelvic floor disorders, achieving a 52% appointment conversion rate-Organized Ohio State’s first year of participation in the Global Big Latch On, with more than 70 attendees at the public event to celebrate, support and promote breastfeeding-Provide marketing support and promotion for Ohio State’s initiative to decrease infant mortality rates in Columbus, including education and promotional items for maternity center and safe sleep crib display for community events

Charleston, West Virginia Area

-Oversaw strategy development and execution of health system media budget ($500k+), leading efforts to test new media and shift toward a more integrated marketing mix-Developed health system’s social media strategy and oversaw management of all social media accounts, regularly implementing new initiatives to increase engagement, like increasing use of photography and video and testing live video-Served on planning committee for annual health fair, co-managing bloodwork and sports physicals booths, providing free and low-cost screenings for 1,200+ community members annually-Planned and executed marketing strategy for internal clients, including CAMC Women and Children’s Hospital, Kidney Transplant Center, Physical Therapy Center and CAMC Health Education & Research Institute-Managed partnership with local mall, including creation of custom children’s play area themed with 5-2-1-0 healthy living message, and planning monthly health programing for Mall Walkers program for seniors-Served as production assistant on TV commercial shoots-Back-up spokesperson; crisis communications team member-Assisted with market research and evaluation-Wrote dozens of articles for internal and external publications (circulation up to 68K) and managed creation and distribution of monthly electronic internal newsletter

Charleston, West Virginia Area

-Research, price, buy and traffic all media for the health system-Manage all search engine marketing campaigns using Google AdWords-Co-manage social media outlets, such as Facebook, Twitter, YouTube and LinkedIn-Serve as marketing representative for several health system services-Assist with market research and evaluation-Assist with creation of creative campaigns from initial brainstorming to production and placement-Manage partnership with Charleston Town Center, including the CAMC Play Patch, Mall Walkers program and other wellness initiatives

-Assist in the development and fostering of marketing campaigns for clients-Manage day-to-day needs of clients-Copywriting for various types of advertisements, including print, outdoor, radio, online and TV-Assist in the planning and execution of client and press events

-Oversaw the firm of 160+ members and 16 accounts on a day-to-day basis, focusing on internal relations-Assisted executives with managing associates and issues pertaining to the daily operations of the firm-Assisted CEO in all aspects of running the firm.

-Assisted with school events-Gave campus tours to prospective students-Assisted guest speakers during their visits

-Wrote articles for various College publications, including Athenaeum, the annual publication, circulation 32K -Updated and maintained College website content and assisted with social media initiatives -Wrote press releases and other promotional items for College announcements and events

-Wrote articles for and assisted in editing the quarterly internal newsletter, PR Success-Participated in the mentor/mentee program as well as various community service projects-Received Outstanding Junior Award, 2009-2010

•Wrote a social media communications plan•Created a custom Facebook page•Provided social media calendar and recommendations for page maintenance

-Assisted clients with various needs, including creation of ads, brochures and other materials-Wrote marketing plans for social media and guerilla marketing initiatives-Maintained and monitored CAMC Facebook page, growing the fan base 10 percent per month-Planned an monitored online sponsorship, gaining 47 percent CTR-Created content for new website and assisted in its structural creation

-Managed a team of nine account associates-Implemented the client's goals through events, media contacting and general promotion-Assisted in planning and promotion of a free concert, MAYDAY, bringing in nearly 1,000 attendees-Received Outstanding Service Award, 2009-2010, for dedication to and implementation of a campaign

-Wrote articles for various internal and external publications-Wrote press releases for events and hospital achievements -Participated in brainstorming meetings for new advertising campaigns -Updated and wrote radio scripts for hospital advertising-Assisted with research for social media efforts

-Organized and promoted events such as a charity ball and member activities-Wrote press releases for various events-Wrote and distributed a monthly internal newsletter, which contributed to the chapter winning the 2009 Order of the Torch Award

-Researched and developed a customized public relations plan-Planned new promotional events and assisted with those previously planned, targeting a younger demographic-Created and presented a social media plan to the corporate office, which was accepted and implemented-Created and maintained a research binder for the company's future use

-Contributed articles that were published in various issues of the magazine, circulation 40K

Bachelor Of Science (B.S.), Journalism/Public Relations

Activities and Societies: Alpha Lambda Delta, ImPRessions, Public Relations Student Society of America

Master Of Public Health (Mph), Social And Behavioral Theory

Activities and Societies: Capstone research: Implemented CDC’s evidence-based health communication program “Physical Activity.

Education record

Activities and Societies: Mu Alpha Theta, Student Body President (Student Council), National Honor Society, Key Club, Show Choir