Ashmita Sequeira Email & Phone Number

Dubai Media City

Media One Hotel is a 264 room property located at the entrance of Dubai Media City (a member of Worldhotels). We are an independent, lifestyle hotel with a Hip & Trendy approach to service. My key areas of responsibilities at Media One are: -Strategic positioning of the hotel in the business and leisure segments-Drive and implement the annual Sales Action Plan effectively through the Sales Team-Setting of rate strategies for the business and leisure segments based on market analysis and thorough ground work to acheive maximum profitability-Planning the annual budget and maintaining departmental control of the expenses alongside the Director of Marcomm and Revenue Manager-Work closely with the Sales team through changing market conditions & trends within the competition to ensure all possible business opportunities are explored.-Work on goal-setting for individual sales managers, ensuring occupancy, ADR and revenue targets are met as laid down in the annual budget and forecast-Coach and drive the sales team towards achieving & exceeding their targets through effective account management, prospecting new business opportunities, developing and maintaining current account portfolio through the 80/20 rule as well as monitor the Key Account Development plans-Ensure all systems, P&P's are in place for the sales team to enable effective selling-Drive the relationship with Worldhotels through continuously engaging their global offices to increase visibility and awareness of Media One with their partners, drive the RFP program and explore new sales and marketing opportunities -Work closely with the operations department to ensure the common goal of service delivery and guest satisfaction are met resulting in increased revenues from all areas as well as climb our Trip Advisor ranking-Represent Media One at TradeShows, Fairs and other Networking EventsAchievements:- Awarded “Sales Person of the Year” at the Hotelier Middle East Awards 2013.

Media One Hotel

As Assistant Director of Sales my key responsibilities were:- Manage key corporate accounts as well as the complete leisure segment for the hotel- Responsible for delivering approximately 20% of the total hotel room revenue- Source and develop new markets in the leisure segment that compliments the need period of the hotel - Oversee the operations of the sales and events department- Regular activities related to sales including sales calls, entertainments, attend trade shows etc.Achievements:- Despite being an independent hotel, introduced and effectively managed 25 RFP programs- Despite being a corporate hotel, identified and positioned Media One Hotel in the international leisure market with the highest rate growth vs the comp setWas promoted to Director of Sales in May 2013.

Media One Hotel

Job Profile:Responsible for sourcing and developing of key accounts for both the corporate and leisure segments at the hotel.

Raffles Dubai

Raffles Dubai opened in October 2007 and is a 250 room luxury city center property. Joined as part of the “pre-opening team” in the position of Assistant Sales Manager reporting to the Director of Sales & Marketing. My key areas of responsibilities were:- To manage the entire leisure segment of the hotel (Local DMC's, International Tour Operators and MICE Departments)- Contract and rate negotiations with the partners (DMC's / Tour Operators), including goal setting of expected room nights for these partners- the Indentifying, sourcing and developing business opportunities (group, transient and events) from local DMC's to within to achieve budgeted goals and targets.- Responsible for achievement of objectives as outlined in the annual sales action plan which also involved budgeting and implementation of various sales promotional activities.- Strategic sales calls to develop key accounts- Administration and follow up of own account portfolios- Regular participation and continuous feedback in revenue meetings.- Competition analysis on regular basis and feedback on strategic product planning / market planning.- Participate and represent the hotel at tradeshows, conventions and promotional events within the hotel and trade related organizations. Actively participate in prescribed sales training. - Developing long term (12 month) business plans with key accounts.- Preparing of monthly sales reports.Achievements - Strategically positioned Raffles Dubai as a leisure destination- Grew leisure segment contribution through all major local and international agencies. Showed aYOY growth of 20% in the leisure segment

Fairmont Dubai

Fairmont Dubai is a 400 room city centre luxury hotel. Promoted from the position of Restaurant Hostess to part of the Sales Team in 2005, reporting to the Director of Sales, my key areas of responsibilities were;- Qualify general inquiries, respond personally, and directs to appropriate sales person. - Respond to inquiries from established and prospective customers in the absence of direct sales personnel. - Escort general inquiries on site inspections.- Maintain current sales and promotional literature and have a complete knowledge of hotel's services and facilities.- Coordinate with other departments within the hotel to ensure the distribution of pertinent information to all departments and maintain an orderly working environment.- Prepare and disseminate month-end reports, attend all sales meetings.Achievements:- Awarded for “Front of the House Star” of the Month in April 2006- Nominee for “Employee of the Year” 2006

Fairmont Dubai

Job Profile:- Handle all Group reservations from inception of booking to the execution and completion of the dining experience.- Proactive selling and assistance in implementation of all promotional activities at and the food and beverages outlets of the hotel.- Responsible for organizing and updating the Food & Beverage Database and Guest Loyalty Programme- Prepare reports on a monthly basis assessed from Guest Satisfaction surveys - Carrying out competitive analysis for restaurants and bars on a regular basis- Handling of cash effectively, efficiently, with integrity and follow established and proper Accounting procedures. Achievements:- Independently managed the Festive Season in 2005 at the Fairmont Dubai, which included managing the group reservations as well as logistics for all of the 6 F&B outlets. Awarded a letter of appreciation from the Executive Committee for dedicated service towards smooth operation and revenue generation for the Festive Season 2005.- Awarded “Employee of the month” in February 2004

Fairmont Dubai

Assisting in daily operations of the all day dining restuarant.

Wns Global Services Mumbai

WNS is a leading global business process outsourcing company for British Airways based with Headquarters in Mumbai. Worked as a Customer Contact Executive as part of the Customer complaint resolution team.

Renaissance - Marriott Hotel & Convention Center, Mumbai

Assisting in daily operations at the Front Desk and the Guest Services Team.