Ashmita Chabria Email & Phone Number

Hyderabad, Telangana, India

Hyderabad, Telangana, India

Hyderabad, Telangana, India

- Part of the Hyderabad founding team that launched the regional market with an occupancy of 60%. - Business Development: Scope of work includes business development & generating leads via channel partners, digital marketing, affiliate referral collaborations, on-ground events, ATL & BTL & database targeting. - Sales - Acquisition of both SME & Large enterprises. Included selling standard WeWork offerings and conceptualising tailor made customised work space solutions for clients… Show more - Part of the Hyderabad founding team that launched the regional market with an occupancy of 60%. - Business Development: Scope of work includes business development & generating leads via channel partners, digital marketing, affiliate referral collaborations, on-ground events, ATL & BTL & database targeting. - Sales - Acquisition of both SME & Large enterprises. Included selling standard WeWork offerings and conceptualising tailor made customised work space solutions for clients. Contributing towards the overall well-being of the P&L and ensuring overall profitability of the region. - Account Management: Developed sales plans for SMB accounts with the objective of retaining and growing the clients internally. Handling the existing enterprise clientele on-ground and their requirements. Identify and up-sell relevant other WeWork solutions to existing clients. Proposing tailor-made solutions while taking into consideration any growth plans within or outside the regional market. - Actively involved in MSA negotiations with global accounts by working closely with internal & external legal teams. - Cross functional collaboration with product, design, marketing, RE & operation teams for customised solution execution and to ensure market fit product is developed and presented in the market for faster absorption and higher ROI.- Responsible for the P&L of the region and effectively managing the contribution margin to ensure overall profitability. Improved the CM by 35% from Q4 2020 to Q1 2021.- Bagged a national award as the Profit Maker for Q3-2021. Highest sales performer in Hyderabad Q4-2019, Q1-2020 and Q3-2020 with 100% target achievement in Q4-2019 and Q1-2020. - Achievements - Promoted to Senior Sales Lead, WeWork Hyderabad, 21. Handpicked to move from consumer sales team to Strategic Growth founding team of Hyderabad within 3 months of joining the company. Show less

Hyderabad, Telangana, India

- Brand marketing & Growth: Development & execution of yearly marketing calendar. Developed communication routes &creative campaigns to increase brand saliency and product usage. Unlock short term stunts with top partners to drive funnel improvement, GMV, brand visibility and attract new customers such as BOGO offers, Dineout GIRF campaign, BeerMonth, etc. Grew the city diner count by 650% and GMV by 630% in 19 months. - Media Planning: Quarterly allocation of the budget in sync with the… Show more - Brand marketing & Growth: Development & execution of yearly marketing calendar. Developed communication routes &creative campaigns to increase brand saliency and product usage. Unlock short term stunts with top partners to drive funnel improvement, GMV, brand visibility and attract new customers such as BOGO offers, Dineout GIRF campaign, BeerMonth, etc. Grew the city diner count by 650% and GMV by 630% in 19 months. - Media Planning: Quarterly allocation of the budget in sync with the planned campaigns across digital, OOH, print, radio, events, influencer, etc. Mine data to track campaign effectiveness & ROI. - Marketing Ad-Sales: Generated revenue via brand marketing & individual restaurant specific marketing campaigns. Restaurant specific marketing campaigns contributed to 25% of cities revenue. Conceptualised integrated product related marketing campaigns which can be monetized via Ad Sales such as restaurant specific event pages, seasonal campaign collections, blogs, push in-app campaign specific notifications, banners. Running a parallel social media campaign(static motion ads) to boost performance of product campaigns. Liaised with the execution team, built professional relationships with the client and managed the client’s P&L, spend efficiencies and improved their performance on the app while also capitalising on up-sell & cross-sell opportunities. - Misc: Vendor & agency management, South zone influencer on-boarding. - Achievements : Conceptualised and executed the highest growth campaign in the South . Spearheaded the macro micro influencer activation for South. Secured a key creative marketing sales deal that opened an avenue for future pitches. Bracketed under the ‘Strong Performer’ for my work in 2018. Show less

Mumbai Area, India

- Business Development & Sales: 12 new brand acquisitions and 5 win-backs by pitching relevant campaign strategies to brands and showcasing value of People Powered Marketing - Influencer Marketing. Generated 3rd party business via agency partnerships. Areas of work including outbound BD, handling inbound leads, selling, negotiating & closing and Key Account Management. Contributed to an avg of 20% increase in revenue every quarter in 2016. - Account Management: Developed detailed… Show more - Business Development & Sales: 12 new brand acquisitions and 5 win-backs by pitching relevant campaign strategies to brands and showcasing value of People Powered Marketing - Influencer Marketing. Generated 3rd party business via agency partnerships. Areas of work including outbound BD, handling inbound leads, selling, negotiating & closing and Key Account Management. Contributed to an avg of 20% increase in revenue every quarter in 2016. - Account Management: Developed detailed framework for execution of campaign along with client servicing team. Established productive and professional relationships with key personnel in assigned accounts to articulate timely progress of campaign while keeping a close track on the success rate and conversion rates. Lay a follow up long term pitch for repeat business or future business with the objective of client retention. - Support: Actively contributed to the development of the product by providing insight on the business logic of the algorithm & user experience. - Achievements : Top sales performer 2016-2017 : Individually contributed to 60% of sales generated . Promoted to Senior Manager, India. Show less

Hyderabad Area, India

Summer Internship - Analyzing the Brand Associations and Brand Equity for the client through primary research. Participating in building the Brand Strategy. Writing creative briefs for the campaigns, any other similar work.

Hyderabad Area, India

Hyderabad Area, India

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Chief Editor, Maverick-Official Marketing and Strategy Club of IBS Hyderabad

B.Com Professionals

Activities and Societies: Placement Ambassador, Google Student Ambassador, Executive member-Commerce Organisation for Emerging Entrepreneurs

Education record