As a seasoned strategy and analytics lead, I have developed the acumen of influencing c-suite strategic decision making by decoding digital and data geek-speak. Having created, trained and managed digital marketing and analytics teams for over a decade, I understand how business goals can to be mapped to multiple software, data architectures and business processes.With deep experience in B2C and B2B organizations ranging from MNCs to start-ups, I help my organization meet key business KPIs by providing insights on what works well for the digital business, what can be improved and how it can be improved. Specifically, I add value to:• Digital Marketing Automation• Digital Experience Personalization• Customer Journey Mapping• Media Measurement & Attribution• Market Mix Modelling• Voice of Customer Strategy & Measurement• E-commerce Conversion Funnel Analysis• Cross Device Measurement & Attribution• Aggregation & Transformation of multiple data sources• Data Monetization• Dashboarding & Data Visualization• Tag Management & Data GovernanceAlong with this technical knowledge, I have managerial experience in:• Business Profitability Management• Vendor Management: Technical Evaluation, Tender Award & Negotiations• Talent Acquisition, Training & ManagementIf you have professional interest in any of the above, let's talk :-)
Listed skills include Market Penetration, Marketing Strategy, Email Marketing, Team Building, and 31 others.
