Studio Gro offers specialty experimentation services for eCommerce brands. In a world of agencies becoming "Jack of all trades, master of none”, we run experimentation programs. That’s it.From AOV optimization to offer testing, we run tests that relate back to fundamental business decisions.

Launched a new service of CRO Consulting at Thesis, a strategic priority for the company. Strategized testing hypothesis' for client websites that prioritized improving conversion rate, largely through strategizing big swing on-site experiences. CRO processes include competitive research, funnel optimization, wireframing and prototyping web pages, and analyzing test results through comprehensive data analysis.

Work with clients to define and implement landing page optimization strategies, define testing roadmaps and oversee the end-to-end production of landing pages to increase conversion rates for our clients. Day to day tasks include project management, creative direction, data analysis and client communication/reporting. My personal approach to testing stems from a user first perspective and goal to provide data informed strategies that resonate with our client's audience. I work in close partnership with our design and development team to build concepts and product features. Our internal tools include Google Analytics, Google Optimize, Google Tag Manager and Mouseflow to manage event tracking, A/B testing, and data analysis.

Part Time position where I manage day to day performance on paid media channels including Facebook Ads, Google Adwords and more. This includes monitoring account and campaign performances and executing bid changes based on pacing and performance. I utilize data and create models and visuals to solve media problems. I develop hypotheses for creative testing and execute A/B and multivariate tests to approach paid advertising from unique perspectives.

I curate in depth content and channel strategies around Instagram, Website, and Pinterest for clients to help depict values and core tenets that represent the business’s ideologies through creative means. I have the opportunity to learn about various aspects of paid, unpaid, and creative marketing, along with how to synthesize a cohesive strategy. Co-authored "Redefining the Chai Latte" for the Kolkata Chai Company through historical research, market research, and drafting of the article, to assist with establishing the brand identity and point of view.

My position at iCREATE has evolved throughout the years as I grew as a worker. From a Graphic Designer who ensured brand narratives were consistent throughout all iCREATE graphics, my responsibilities grew to include being a creative curator and Marketing Coordinator to install cohesive social media and outreach strategies. Most recently, I was the Director of InnovateIT 2019 as I organized and coordinated various channels to run a 24 hour multidisciplinary hackathon for Stony Brook University students, focused on encouraging students to hack for climate change.

Learned and implemented SEO strategies for Path clients. I co-authored “Is Google My Business Cannibalizing Your Organic Traffic?” on the Path Blog through preliminary data analysis and engineered statistical graphics to provide supportive visual insights.The internship culminated with the curation of a Digital Marketing Proposal for Path’s Executive Leaders with the fellow interns. The proposal included the implementation of a Creative Services Department to be supported through Social Strategy, SEO and PPC efforts. I executed SEO research, strategy and data visuals to support our proposal.

Created, compiled, and maintain the University’s digital properties including web and social data via Google Analytics, Facebook, Twitter and Instagram Insights. I was responsible for arranging data in a user friendly way via Data Studio to make data reports accessible and easily understandable to its various clients. My personal project consisted of arranging data in a user-friendly way via Data Studio to make data reports, compiling research and proposing new SEO strategies to the Communications department

- Staff contributor to an online editorial meant to empower and educate young diasporic South Asian-Americans- Attend regional conferences to further the goals of Brown Girl Magazine and advertise the editorial along with facilitating discussions and curating the focus of future articles