Ashna Kothari Email & Phone Number

New York, United States

New York, US

Campbell's Account (Snacking Portfolio: Goldfish, Kettle Chips, Snack Factory)- Developed campaigns with multi-channel strategies across the US market with monetary budgets between $200K - $12M.- Worked alongside activation, analytics & creative agency to develop strategy and media recommendations for the client.

New York, US

Curry's Account: - Day-to day communication with the client & internal agency teams (social, video, publishing & audio, OOH & partnership teams) to ensure efficient campaign management.- Launched and developed 15+ campaigns across the UK market with omni-channel media activations. Budgets varied between £200K-£2.5M.

- Produced new email marketing plans (weekly newsletters, abandoned cart management, website pop-ups) for Aequem and led the team transition to a new platform; Klaviyo.- Streamlined and executed email marketing campaigns – including, CRM management and optimising website traffic- Created social content (graphics & copy) for numerous campaigns –live on.

New York, NY, US

BMW/Mini Cooper Account- Carried over all responsibilities from Associate position.- Developed & launched full year media strategies with social & programmatic teams for regional BMW markets across media channels - Amazon, Spotify, YouTube, Facebook etc. to help monetise campaigns & brand awareness.- Reported out on weekly consumer engagement, SEO delivery.

New York, NY, US

BMW/Mini Cooper Account- Analysed media plans and strategies for upcoming launches, while also creating POV’s and competitive analyses for the client.- Assisted with the implementation of numerous campaigns and streamlined their performance by monitoring, pacing, and tracking daily.- Handled day-to-day operations & campaign performance (billing, tracking.

Boston, Massachusetts, US

- Worked on target audience and market research for clients, Tempur-Pedic and Planet Fitness- Created weekly industry news and status reports to further research onsuccessful platforms and campaigns- Tracked engagements and performance on local and national campaigns

London, England, GB

- Updated all social media platforms on a daily basis with news articles, campus events, student photography etc. - Created original copy, image & relevant content to keep a strong social presence- Increased and created awareness about The Tab on BU campus through social media posts.

Boston, MA, US

Spring 2017: - Worked with client, BU Athletics to increase social media traffic and gain a larger audience for BU sports events like hockey games, lacrosse games etc. - Created a unique snapchat filter for sporting events, a t-shirt design and a print ad, which was posted all around campus. Fall 2017: - Worked with client, Harvard Center of Medical.

Levallois-Perret, Île-de-France, FR

- Worked on the localization and international digital marketing for clients such as Cartier, Chanel, Rolex, Benefit Cosmetics, Harry Winton, MAC etc. - Created digital banners ads and website content for clients' international markets (Italian, Portuguese, Chinese & French), specifically produced MAC Cosmetics ads for Chinese and Portuguese markets..

London, England, GB

- Negotiated and analyzed target markets in the United Kingdom for specific tv advertisements. - Assisted with time and tv spot purchases for media planning and buying. - Worked largely on Google Analytics and tracking the performance of tv advertisements.

- Created original content and sent out daily email campaigns to all subscribers through Mail Chimp.- Kept all social media platforms updated and worked on increasing following. - Organized weekly website photo shoots and regulated production of inventory and shipments.

New York, NY, US

- Updated social media platforms daily through a company content calendar. - Scheduled photoshoots and production for Fall 2015 look books.

Bachelor’S Degree, Advertising

Master'S Degree, Brand Management

Education record