Ashna Parekh Email & Phone Number

New York City Metropolitan Area

• Conducted a web audit alongside researchers and a product manager for a tutoring and mentoring website.
• Conducted a series of user interviews and usability tests across 16 participants to understand the users’ needs and usability issues, to assessease of navigation, and review content organization and clarity for an.
• Analyzing user feedback to identify areas for improvement, providing insights and recommendations for further improvements to enable theclient to improve the user experience and remediate across the key eight.
• Presented a competitive analysis report to provide a comprehensive list of business insights and specification enhancements identified viabenchmarking other competitors’ best practices (i.e., improve information.

• Collaborated with a team of designers, engineers, and a product manager to design an MVP of a web app with data visualizations for KPI, M&A, and R&D trends using AI, that aids decision-making and strategic planning.
• Engaged in desk research and competitive analysis to understand industry trends, influence the product strategy, which led to enhance the company's competitive position in the market.
• Implemented an efficient design system in Figma, leading to a 17% boost in workflow efficiency and ensuring uniformity across various products and features and to streamline the design process for designers and.

• Collaborated closely with the product manager to establish a cross-platform design system, and high-fidelity mockups for a ride-sharing mobile app, ensuring consistency and a seamless user experience across various.
• Became the key driver behind the refinement of the iOS product, utilizing Human Interface Guidelines to ensure compliance with the industry standards and best practices.
• Partnered with software developers to ensure high-quality implementation and warranted the final product met the intended design and functionality standards.

• Crafted user research plans, including interview scripts, and usability test scripts for the redesign of Aspired's Merchant Portal to identify the users’ needs.
• Refined 26 high-fidelity screens and prototypes, using Figma, resulting in 9% increase of product usability primarily driven by enhanced navigation features.
• Directed a team of four UX designers, facilitating efficient task delegation to meet project deadlines in a consistent and timely approach.

New York City Metropolitan Area

• Oversaw the design efforts as the primary designer for a healthcare application catering to pet dog owners in the United States.
• Conducted thorough research, heuristic evaluations, and employed a diverse set of design methodologies, including creating storyboards, crafting user flows, wireframes, and engaging in the iterative design process.
• Applied a user-centric approach by conducting two rounds of remote usability testing, involving 15 participants. Synthesized valuable insights from user feedback to inform design iterations, ensuring a user-friendly.

Mumbai, Maharashtra, India

• Created designs, logos, GIF animations, concepts, and campaign promotions for marketing purposes using Illustrator and Photoshop.
• Delegated, created, and scheduled content and designs for 20+ clients from the food & beverage and fashion industries.
• Managed up to five projects/tasks at a given time while under pressure to meet weekly deadlines.

User Design Career Track, Certification, Ux Design

350+ hours of hands-on course material, with 1:1 expert mentor oversight, and completion of 3 in-depth portfolio projects. Mastered skills.

Aas Graphic Design, 3.8

Ba Multimedia