• Upsold every day and seasonal merchandise throughout the year, which increased sales by approximately 25% during peak retail seasons.• Implemented aesthetically appealing in-store marketing promotions utilising the Adobe Creative Suite, which attracted high foot traffic into the store and retained customers.• Attended seasonal and ongoing trade exhibitions of retail/giftware suppliers, ensuring the store was up to date with retail trends in striving to deliver the best quality merchandise in the industry.• Led the visual merchandising of store frontage throughout the year, including during major seasonal events which created a unique shopping experience for the customer, so the store can be easily distinguishable amongst other retail competitors. • Purchased every day and seasonal merchandise for the store throughout the year so customers felt confident and had faith in the store being a one-stop shop for all their essential and seasonal needs.

• Developed branding/website concepts through creating sketches, flowcharts & UI/UX wireframes.• Designed and developed websites in WordPress from existing UI/UX wireframes. • Utilised the Adobe Creative Suite to produce brand collateral including: logo concepts, corporate stationery, press adverts, digital/print outdoor signage, digital templates and social media assets for Facebook/Twitter/Google+.• Created, amended, proofed and prepared print-ready multi-page communication collateral, including company profiles and prospectuses.• Modified existing WordPress websites using CMS through integrating forms, sliders, posts and social media channels. • Implemented social media campaigns for Facebook/Twitter/Google+ utilising the following software: Adobe Creative Suite, Campaign Monitor, Google Ads and Facebook Ads Monitor. • Utilised Google Analytics and Web Analytic tools to develop SEO reports.