Ash Neill Email & Phone Number

Melbourne, Vic, Au

Maffra, Victoria, Australia

Led the development of comprehensive brand strategies and marketing plans to enhance overall business performance and stakeholder engagement. Managed financial oversight, creative direction, and team development within the marketing department.Key campaigns & projects:✔️ Brand Strategy Development: Spearheaded the creation of a robust brand strategy to align all marketing efforts with the company's long-term vision.✔️ Strategic Roadmap Creation: Developed a five-year strategic roadmap to identify organizational goals, initiatives, and KPIs, ensuring a clear path for growth and success.✔️ Multichannel Marketing Plan: Crafted and executed a multichannel marketing plan, integrating both above-the-line and below-the-line strategies to maximise reach and impact.✔️ A&P Budget Management: Oversaw the A&P budget resource allocation.✔️ Stakeholder Engagement: Engaged actively with key stakeholders to align marketing strategies with business objectives and to foster collaborative success.✔️ Reporting and Analysis: Conducted comprehensive reporting on marketing outcomes to evaluate success and inform future strategies.✔️ Staff Training and Development: Led training and development for new marketing support staff, enhancing skills and competencies within the team.✔️ Website Content Development: Directed the development of website content, ensuring accuracy, relevance, and alignment with branding and SEO strategies.✔️ Social Media Strategy and Management: Developed and managed a comprehensive social media strategy across multiple platforms, increasing engagement and brand visibility.✔️ Graphic Design Support: Provided graphic design support across all marketing channels, ensuring consistency and adherence to brand guidelines.

Led significant digital transformations and marketing strategies to enhance organisational efficiency and transitioned brand presence across multiple channels. Managed external agencies and coordinated with internal teams to ensure successful project delivery and campaign execution.Key campaigns & projects:✔️ Brand Strategy Development: Formulated and executed a detailed brand strategy, including the creation of a brand plan and brand guidelines to ensure consistency and integrity in all brand-related activities.✔️ Website Development and Execution: Led the ideation and development of the company’s website, focusing on user experience and alignment with digital marketing objectives.✔️ Social Media Strategy Execution: Developed and executed a cohesive social media strategy across LinkedIn, Facebook, and Instagram, boosting brand engagement and online presence.✔️ Launch Campaign TVC Management: Managed agencies in the ideation, production, and media buying for the launch campaign’s television commercial.✔️ Migration to Microsoft 365: Successfully migrated business data from G-Suite to Microsoft 365, enhancing collaboration and productivity across the organization.✔️ SharePoint and Teams Development: Developed Microsoft SharePoint sites and Microsoft Teams setups to streamline communication and project management.✔️ Microsoft 365 Training: Implemented and developed comprehensive training materials and sessions for Microsoft 365 to ensure smooth adoption and maximization of new tools.

Melbourne, Victoria, Australia

- Providing Design and Marketing support for a range of businesses across Building & Construction, FMCG, Health & Wellness, Hospitality, Accommodation, and Financial Services.- 6 Month secondment as a Brand & Digital Migration Consultant at Tequa

Key-member of the Brand Management and Marketing Team. Led the ideation and execution of strategic campaigns across a portfolio of 6 brands, ensuring all communications and designs aligned with brand guidelines and marketing objectives. Managed partnerships and coordinated with multiple stakeholders to enhance brand visibility and engagement.Key campaigns & projects:✔️ Milky Foot Spring 2022 Campaign: Spearheaded the campaign which generated over 12 million impressions on TikTok, exceeding the KPI of 500,000 impressions. Winner of the Aimco Best Beauty and Wellness Campaign 2023.✔️ Brand Management for Milky Foot: Acted as Assistant Brand Manager, overseeing brand strategy, P&L, and market presence.✔️ Agency Collaboration: Managed relationships with agency partners to ensure goals and KPIs were effectively met.✔️ Multi-brand Asset Creation and Management: Supported brands including BioRevive, Hydrodol, Milky Foot, Nageze, and Drip through targeted graphic design and content creation, adhering to strict brand and marketing guidelines.✔️ Website and Social Media Management: Maintained and updated website content, managed social media strategies and community engagement across platforms, ensuring alignment with brand voice and compliance with marketing standards.✔️ Marketing Campaigns and Digital Ads: Conceptualized and executed comprehensive marketing campaigns and digital ads, resulting in enhanced brand recognition and customer engagement.✔️ E-commerce Development: Developed and maintained multiple e-commerce stores on Shopify, aligning with overall business objectives and digital marketing strategies.✔️ Email Marketing: Produced effective Email Direct Marketing (EDM) campaigns across brands, achieving a 10% increase in open rates through compelling copywriting and strategic asset use.✔️ Stakeholder Engagement: Established and nurtured key internal and external relationships, driving successful outcomes for all marketing initiatives.

Melbourne, Victoria, Australia

Remote

Australia

Key-member of the Sales Team. Expertly managed client portfolios and facilitated operational processes to boost sales performance and customer satisfaction. Enhanced business operations through creative support and strategic client guidance.Key campaigns & projects:✔️ Client Proposals and Sales: Prepared detailed quotes and proposals for prospective clients, contributing to robust sales strategies.✔️ Order Processing and Data Management: Handled order processing and data entry efficiently, ensuring accuracy and timeliness in all transactions.✔️ Account Management: Developed, built, and maintained long-term relationships with key accounts, fostering trust and continuous business.✔️ Sales Performance: Consistently met and exceeded sales targets, achieving $1 million in annual sales through strategic selling and client engagement.✔️ Market Trends Analysis: Kept up with industry trends to recommend new and innovative products to customers, enhancing client satisfaction and competitive edge.✔️ Cross-Departmental Support: Assisted the Arts department as needed, supporting creative tasks and design efforts.✔️ Client Branding Guidance: Guided clients through the best branding processes and design options for their brands, ensuring optimal marketing impact.✔️ Operational Design Work: Designed and created materials for business operations, improving functionality and brand coherence.✔️ Artwork Approval and Proofing: Managed the review of supplier artwork approvals and prepared artwork proofs for client approval prior to production, guaranteeing high-quality outputs.

Victoria, Australia

Graduate Certificate, Communications

Certificate Iv, Graohic Design, Distinction Average

Diploma, Graphic Design, High Distinction Average