Ashok Bhatia Email and Phone Number

Drive and Manage Sales Revenue, Business Development, and Demand Creation growth for India Region.

 Mentored and managed team to surpassed ambitious growth objectives by guiding and managing team members to expand the business beyond the existing operational footprint of a logistics company; envisioned goals and owned big picture strategy to build the business, and generate positive ROI deliverables and measurable market leadership and growth Business Development and Demand Creation: Built a healthy design pipeline and design win by promoting Microcontrollers (MCU), I.MX, Processors (MPU), S32K series, Immobiliser (SCA/PKE/RKE), Analog & Mixed Signals, Interface ICs, Power management ICs (PMIC), RFID/NFC, RF, Sensors Led solution and cross-selling which resulted in increased market share in applications; Electrification (BMS, VCU, MC), Body & Vehicle Control, ADAS, Infotainment, In-Vehicle Networks (IVN), Smart Metering, Power and Energy, Healthcare, Smart Home & City, Infrastructure, and EVSE Managed accounts (Global, CBG, Tier-1/2/3, Mass Market), developed new accounts & maintained strong relationships with existing customers, resulting in YoY revenue growth Spearheaded NXP Tech Day / Customer Day for NPI & product branding to increase market share Oversaw digital marketing Implementation, Team leadership across SAPAC region to drive new lead generation & conversion, emerged as the top performing region across other regions WW Led effective channel management (Distribution, IDH, ODM, EMS), planning and execution Conducted market intelligence, TAM, SAM, and DTAM analysis to identify emerging trends and competitive landscapes, product & commercial negotiation to be competitive in the market Managed sales forecasting and reporting for DW, POS, POA, order planning to meet targets  Disruptive Breakthrough in Electrification, major breakthrough, and success at Automotive accounts  Functioned as an External and Internal Audit Process Owner for the Global Sales & Marketing (GSM) India, Quality Assurance process, delivered exceptional results

• Guided and managed team as Branch Head, Business Development, Demand creation, Technical sales & marketing in the northern India region, collaborating with channel partners, business revenue growth through DI and DW, to win socket and market share with Solution & cross-selling, Built a healthy design pipeline by promoting parts; Diodes and Rectifiers, Optoelectronics, Resistors, Inductors, and Capacitors for various applications; UPS, Energy Meter, Inverter, Lighting, Consumer and Healthcare, Chassis control, Passive safety systems• Drive Distribution Sales and Partner for new parts promotion, resulted in YoY growth • Target setting and Sales forecasts for the team, achieve it within the specified time frame YoY• Developed New customer base / new business development across segments/applications • Implemented Quality Policy Deployment (QPD) and monitored Customer Satisfaction Level (CSL)• Effectively used Strategic Marketing Module (SMM) for Reporting, Market Potential, Share estimation, Customer relationship, Competition track and strategic planning for Revenue growth • Customer satisfaction survey, customer complaint handling & monitoring • Sales Forecast/plan, for sustainable YoY Revenue growth along with Design-Win numbers.• Major breakthrough at Automotive for 2-wheeler application• Organised successful Loni factory visits to various customers and replaced competitor’s socket • Successful promotion of newly launched products in the Northern Region across accounts • Design-win of parts at key focus customers in various segments/applications• Added major new accounts to increase customer base in the Consumer, Automotive, Industrial, Energy Meter & Telecom sector in the northern region branch• Won Yearly Awards based on performance and achieving goals• Management Representative (MR) for ISO/TS:16949/2002 & QS-9000 Certifications for North Branch Certification of ISO/TS:16949/2002 without any NCR in Y’03~Y’06

Key Responsibilities and Achievements • Formed, guided and managed team as Branch head, performance-based promotion from Delhi to Indore. Started a New Branch in Indore to tap the growing Electronic Industry at Madhya Pradesh • Promoted as Branch Head for Eastern Region (from Indore to Kolkata), based on performance.• Put Kolkata Branch on Top (All India Ranking) first time since its inception in demand creation, business development, added new customer base.• Achieved branch profitability through enhancing sales, commercial negotiation, and debtor management and made it debtors-free in one year time.• Developed new customer base / new business development in various sectors & and applications. • Technical and commercial training of team members and new team members. • Office administration, HRD management & weekly/monthly MIS report of team members.