Currently working as Area Sales Manager From Mulund to South Mumbai • Handling the secondary sales and primary sales in Mumbai.• Responsible for achievement of revenue for the assigned area on monthly basis.• Increasing sales and building customer satisfaction through total support.• Directly report to DGM.• Drive secondary with team of SR/TSI and lead the team with on job training to team.• Track daily market working ofSR/TSI through daily target and achievement analysis. • Responsible for sales through Distributor/Dealer & retail Network.• Identifying new business opportunities and wholesalers for increasing business andsustained growth.• Analyzing and Tracking the inventory movement of all the brands.• Appoint/Identify new distributors/dealers at identified areas.• Coordinating with marketing team for new launch promos and also ensureachievement of placement norms for all new product launches.• Monitor & Control the Distributor performance and take necessary steps to improve the performance.• Roll Out all Scheme in market and check effectiveness. • Coordination with accounts, Production and Planning.

Area Covered Virar to Churchgate (Western Suburbs).• Responsible for volume objectives for the territory, & planning to achieve the same, also responsible for effective product reach, coverage & visibility.• Managing and monitoring the operation of distributors like Distributor coverage, service frequency & primary stock availability to ensure growth in off-take.• Analyzing and tracking off-take from retail shelves, with maximum concentration on merchandising & Display.• Responsible for quarterly review of distributor ROI, and corrective action in case the same was not up to expectations. Given a budget for local sales promotions (LPS) & responsible for managing the same.• Responsible for thorough groundwork before any new brand/product launch, including competitor analysis and cost involved on ground.• Lead a Team of 13 Sales Officer across 28 Distributors.

• Responsible for volume objectives for the territory, & planning to achieve the same, also responsible for effective product reach, coverage & visibility.• Managing and monitoring the operation of distributors like distributor coverage, service frequency & primary stock availability to ensure growth in off-take.• Distributor claim handling.

Area covered Western Suburbs from Mira Road to Dahanu (3rd Party Payroll).• Responsible for achieving sales Targets in my Area• Managed the sales and distribution/ visibility in wine shop• Evaluating and analyzing the effectiveness of promotional activities planned.• Identified Appropriate sector to carry out promotion related activities to increase brand awareness in the market.