Ashok Kumar Panda Email & Phone Number

Odisha, India

Gurugram, Haryana, India

>> Strategized product-platform mapping & critically analyzed 6 parameters for low sales of 15 BA products on 5 e-commerce>> Improved customer feedback using Amazon-Vine & theme card, suggested premium brand positioning for 15 products>> Enhanced customer engagement by launching order placement process bar; Appreciated with Letter of recommendation from CEO>> Formulated B2B market entry strategy targeting institutional customers & in-flight catering, B2C for 50+Cities

Hyderabad, Telangana, India

Market Research & GTM (Hydroponics & Nanofertilizer)Project 1: "Prospect and Growth Opportunity for Hydroponics Segment in India and Entry Strategy for Coromandel">> Conducted interviews in 7 cities with different farm stakeholders to understand growth factors and value chain >> Identified cost economics, financials, & ROI of 43+ Hydroponic farms by analyzing primary data using regression >> Performed BMC & brand perception mapping & identified forward &backward linkage of hydroponic produce>> Recommended new product development as a diversification strategy & GTM along with the SKUs, price pointsProject 2: Prospects and growth opportunities for the Nano Fertilizers segment in India and entry strategy for Coromandel>> Identified farmer’s & channel partner's perceptions, awareness & expectations on nano urea product performance >> Conducted market assessment & interviewed stakeholders:115 farmers & 80 dealers across 6 territories of Punjab >> Mapped competitor product performance & devised GTM strategy to launch nano-DAP along with STP & SKUs

Asia-Pacific GTM strategy >> Designed international GTM (Go- to -market )strategy of IFFCO’s nano urea, sagarika & biofertilizer for Thailand, Germany, Philippines & AUS>> Analyzed product portfolio of 28+competitors, proposed Joint venture with Atlas & Wengfu based on strategic capabilities

>> Prepared digital audit report by analyzing data & recommended improving the backlinks>> Analyzed and visualized datasets using excel miner. Identified problem statement and formulated models to solve the same.

Orissa, India

Business Impact>> Increased fertilizer market share from 9% to 14.6% in Bhawanipatna TTY by focusing on paddy & cotton crop>> Generated INR 10+ crore in business covering 15 markets & organized 4+ farmer seminars with KVK alignment>>Maintained > 26% of Coromandel POS market share by regular planning & monitoring for 2 consecutive years>> Handled 10+ products & catered in Sales & liquidation of SND products 37MT against 13MT in Bargarh TTYChannel Management>> Consulted 37+ dealers & 100+ retailers for business in Coromandel products in Bargarh & Bhawanipatna TTY>> Benefitted 15+ FPOs by conducting collaborated meetings with Sammunati to assist 10K+ farmers in OdishaProduct Introduction>> Spearheaded introduction of “Novozin” & organized 80+ physical farmer meetings in western Odisha markets >> Conducted Nano Phosphorus trial for the first time; Awarded ‘Best agronomist’ for Q1 & Q2 for Odisha team Strategizing/Organizing (Leadership role)>> Spearheaded 10 membered team; executed POS sale, surveillance & segmentation as per market potential>> Orchestrated marketing strategy in 5+ market areas dominated by competitors to strengthen coromandel’s presence>> Performed demand forecasting & seasonality analysis as per local farming practices & crop cycle for 4 sale seasonsCustomer Relationship>> Coordinated sales & marketing in 7 districts & spearheaded Gromor Nutri-clinic centre & customer connect >> Increased lead volume by 5K+ farmers by implementing learning of brand connect, digital reach, BTL strategies >> Trained 120+ progressive farmers about nutrient management to improve productivity in paddy & cotton crop

Postgraduate Degree, Food And Agri Business Management

Bachelor Of Science, Agriculture, General, 8.59

Activities and Societies: Class Representative, Mess Secretary, Sports enthusiast (Chess, Cricket)

Intermediate Science, Science