Ashok Kumar Roy Email & Phone Number

Kolkata, West Bengal, India

• Responsible for the overall fabric business. Its new product vertical of company where we need to build dealer network for Fabric. Increase dealer base of top fabric dealer so that we can generate sales through them.• Main profile is to provide required training to team related to Furnishing Fabric. Fabric as product is new to team so provide them the necessary product knowledge so that they can create good fabric dealer under distributor. • Responsible for channel expansion, Channel… Show more • Responsible for the overall fabric business. Its new product vertical of company where we need to build dealer network for Fabric. Increase dealer base of top fabric dealer so that we can generate sales through them.• Main profile is to provide required training to team related to Furnishing Fabric. Fabric as product is new to team so provide them the necessary product knowledge so that they can create good fabric dealer under distributor. • Responsible for channel expansion, Channel Management, top-line sales, and collaborating with team to execute the plan.• Explore right channel partner appointment who prefer to sell our product first. Working to take maximum share of dealer’s counter sales and become preferred vendor.• Provide required input for product development so that we can get our fabric collection market fit. • Expanding product reach in the market and coordinating with the trade partners to assist them to promote the product.• Ensuring speedy resolution of queries & grievances to maximize client/customer satisfaction levels and maintaining excellent relations with clients/customers for further business.• We made 550 plus dealer of fabric in span of 4 months’ time along with 23 distributors. Show less

Gurugram, Haryana, India

• Responsible for the overall furnishing business of south zone for fabric and wallpaper. Taking care of existing distribution network like direct dealer, distributor and sub-dealer. Main focus is to give proper marketing tools to team and give them training on how to use the tools to its maximum potential.• Managing day today issues of dealer and distributor through local team. • Responsible for channel expansion, Channel Management, top-line sales, and collaborating with team to… Show more • Responsible for the overall furnishing business of south zone for fabric and wallpaper. Taking care of existing distribution network like direct dealer, distributor and sub-dealer. Main focus is to give proper marketing tools to team and give them training on how to use the tools to its maximum potential.• Managing day today issues of dealer and distributor through local team. • Responsible for channel expansion, Channel Management, top-line sales, and collaborating with team to execute the plan. Through proper managing channel we achieved all-time high sales of 11 cr in 2022-23.• Responsible to make a strong base of direct dealer network along with strengthening distributor dealer. Make them motivated so that they focus on our product in place of competition. • Explore right channel partner appointment who prefer to sell our product first. Revival of old non-active dealer. Working to take maximum share of dealer’s counter sales and become preferred vendor.• To generate good sales of premium non-stocking product range shortlisting and building a set of key account who have base of premium customer and architect so that we can generate good number in this premium range. • Ensuring speedy resolution of queries & grievances to maximize client/customer satisfaction levels and maintaining excellent relations with clients/customers for further business Show less

New Delhi Area, India

• Responsible for the overall furnishing business, setting up distribution network in East and Central.• Responsible for channel expansion, Channel Management, and collaborating with team to execute plans to target.• Main focus was to build direct dealer network in place of building dealer under distributor. Which helped us to generate sustainable growth in business. We build a 100 plus direct dealers’ network in east and central zone.• Responsible to make a strong base among dealer… Show more • Responsible for the overall furnishing business, setting up distribution network in East and Central.• Responsible for channel expansion, Channel Management, and collaborating with team to execute plans to target.• Main focus was to build direct dealer network in place of building dealer under distributor. Which helped us to generate sustainable growth in business. We build a 100 plus direct dealers’ network in east and central zone.• Responsible to make a strong base among dealer network. Make them motivated so that they focus on our product in place of competition. Revival of old lost dealer and become their preferred vendor.• These 2 markets were very volatile growth was not sustainable. Due to strategy shift, focusing on direct dealer we achieved sustainable growth and able to grow business 3-4-fold in 2 years’ time. • These 2 markets are not much focused on premium product. Shortlisted 10 good customers and motivated them to start this segment and got good result in this category also. Now we have around 10 dealers who is dealing in this category and generating 1 cr in this product category. Show less

New Delhi Area, India

• Responsible for the overall wallcover business for Responsible for inquiry generation to launching product to network building in North India.• Responsible for development overall distribution and Institutional sales business in assigned territory.• Responsible for channel expansion, we created 350 plus dealers and 5 distributor in 7 months’ time only.• Organising channel partners meet, BTL activities, Applicator training program in the assigned territory; ensuring that the… Show more • Responsible for the overall wallcover business for Responsible for inquiry generation to launching product to network building in North India.• Responsible for development overall distribution and Institutional sales business in assigned territory.• Responsible for channel expansion, we created 350 plus dealers and 5 distributor in 7 months’ time only.• Organising channel partners meet, BTL activities, Applicator training program in the assigned territory; ensuring that the contestants are continuously motivated to gain maximum.• Impart training on products and organizing monthly refresher course among team.• Appointment of distributor and managing distributor in assigned territory. • Managing primary, secondary and tertiary sales in assigned territory Show less

North

• Responsible for the overall furnishing business development, setting up distribution network in North India.• Responsible for channel expansion, Channel Management, and planning to achieve assigned target.• Responsible to make a strong base among network. Make them motivated so that they focus on our product in place of competition. Which helped to get 2.5 times business in 2 years time.Responsible for franchise opening and managing in assigned territory. Appointed maximum number of… Show more • Responsible for the overall furnishing business development, setting up distribution network in North India.• Responsible for channel expansion, Channel Management, and planning to achieve assigned target.• Responsible to make a strong base among network. Make them motivated so that they focus on our product in place of competition. Which helped to get 2.5 times business in 2 years time.Responsible for franchise opening and managing in assigned territory. Appointed maximum number of franchise in my territory starting from first franchise of the company. Appointed distributor for wallpaper for north zone. • Exploring new city to appoint dealer as exclusive dealer who sale our range only no other brand. Show less

• Responsible for the overall Business Development, Sales and Operations in North India.• Responsible for channel expansion, Quality of business, Channel Management.• Responsible to make a strong base among architect, consultant and specifiers. Also helped consultant in making security system specification as and when required. • Managing secondary sales of distributor and project business of the territory.

New Delhi Area, India

• Responsible for the primary, secondary sales of assigned territory.• Responsible for direct dealer of company and sub dealer of Gurgaon depo.• Responsible to make a strong base among set of architect, consultant and specifier of Gurgaon and South Delhi.• Responsible for all the upcoming hotel project of Delhi and NCR as special responsibility and got the deal of Leela hotel, Gurgaon which was biggest single project of Company. We supplied 3cr veneer. • Responsible for teams… Show more • Responsible for the primary, secondary sales of assigned territory.• Responsible for direct dealer of company and sub dealer of Gurgaon depo.• Responsible to make a strong base among set of architect, consultant and specifier of Gurgaon and South Delhi.• Responsible for all the upcoming hotel project of Delhi and NCR as special responsibility and got the deal of Leela hotel, Gurgaon which was biggest single project of Company. We supplied 3cr veneer. • Responsible for teams working as site locator who visit to residential project and generate enquiry Show less

New Delhi Area, India

• Handling existing channel partner in the assigned territory along with appointment of new dealer.• Responsible for generating secondary sales for dealer to increase primary business.• Responsible for primary and secondary sales in the assigned territory.• Meeting with all level of influencer like paint contractor, Architect, Interior Designer, Client and dealer (already associated with the project if any).• Organising event for painter and architect in co-ordination with… Show more • Handling existing channel partner in the assigned territory along with appointment of new dealer.• Responsible for generating secondary sales for dealer to increase primary business.• Responsible for primary and secondary sales in the assigned territory.• Meeting with all level of influencer like paint contractor, Architect, Interior Designer, Client and dealer (already associated with the project if any).• Organising event for painter and architect in co-ordination with dealer of the area. Show less

Master Of Business Administration (M.B.A.), Marketing, Grade 1

Activities and Societies: Participated as organising committee member of alumni meet.

B. Com(H), Accountancy

b.com hons