v  Developing and executing a result-driven,multiplatform communication strategy and plan in line with corporate and brand direction while reflecting local priorities.v  Plan and Execute ATL and BTL Activities for Brand Awarenessv  Planning and Managing Dealer/Distributor get together,exhibitions,corporatre conferences,Event manangemnet,Virtual Meets.v  Planning and executing Social Media Campaigns in Coordination with Digital Agencyv  Negotiating  prices that… Show more v  Developing and executing a result-driven,multiplatform communication strategy and plan in line with corporate and brand direction while reflecting local priorities.v  Plan and Execute ATL and BTL Activities for Brand Awarenessv  Planning and Managing Dealer/Distributor get together,exhibitions,corporatre conferences,Event manangemnet,Virtual Meets.v  Planning and executing Social Media Campaigns in Coordination with Digital Agencyv  Negotiating  prices that allow a company's costs to remain low while still getting a quality product.v  Price quotes from multiple suppliers, working alongside the company's budgeting department, and sometimes visiting a supplier's facility to inspect the quality of supplies.v  To Coordinate with the sales team and evaluate whether the product we are purchasing meet their needs.v  Work closely with finance managers to determine whether there is room in the budget to upgrade or how   to make cutbacks with the least negative implications.v  Responsible to effective execution of branding initiatives at events and exhibitions as per directives received from corporate.v  Developing Marketing budget and building marketing campaign tracking frameworks.v  Analysing data and providing inputs to the business for overall brand elevation and business development.v  Creating and managing all marketing materials and collateral in line with brand direction.v  Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.v  Leading and implementing channel specific marketing strategies and plans for assigned retailers.v  Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.v  Frequent market visits to perform various audits and understand the pulse of the market and presenting analysis. Show less

v  Responsible for the execution of the Marketing activities as per the  plan in association with the corporate officev  Adherence to Strict timelines and Budgetv  Ensure Coordination with Corporate office and other stakeholders for effective execution of the activities planv  Undertake ISD management.v  Monitor Sales achievement of ISD and ensure their sales performance is above 70% of the given target.v  Daily end to end Tracking of ISD performance and… Show more v  Responsible for the execution of the Marketing activities as per the  plan in association with the corporate officev  Adherence to Strict timelines and Budgetv  Ensure Coordination with Corporate office and other stakeholders for effective execution of the activities planv  Undertake ISD management.v  Monitor Sales achievement of ISD and ensure their sales performance is above 70% of the given target.v  Daily end to end Tracking of ISD performance and to provide support.v  Assist ISD in pitching the sales and training them whenever required.v  Designing and developing a mechanism to ensure adherence and governance on ISD tracking.v  Responsible for recruitment of the ISDs and ensure adequate manpower is available for smooth operationsv  Undertake preparation of monthly marketing plansv  Undertake team member and cascade the rolesv  Ensure Innovations, creativity at marketing plansv  Adherence to budget as definedv  Ensure preparation of monthly marketing plan every monthv  Undertake brand promotional activities-glow signs, in-shop branding, local event participation, outdoor sitev  Strategies branding initiatives as per the budget to increase the brand visibility and brand coveragev  To ensure and develop prominent brand and product visibility at major FOMT counters at various branchesv  Responsible to effective execution of branding initiatives at events and exhibitions as per directives received from corporatev  Responsible for timely submission of market intelligence reportv  Ensure proper understanding of competitors, product features etc. to counter branding initiativesv  Seamless execution at HO & branch Press Coverage-Sharing information in branches, feedback to HO & BTL Manager, Coverage of all activities done at branch levelv  Monthly MIS report and invoice status at branch/Zones Show less