I have been working in a content, marketing, vendor management, and academic support blended profile here at Beyond Teaching. It has been a thoroughly learning and enthusiasm-filled journey where I have handled tasks in areas ranging from Statement of Purpose guidance, to on-the-field marketing, to content development, and so on.I have been responsible for guiding prospective international students, intending to study in Australia from various countries in South-East Asia, about writing their Statements Of Purpose (SOP) effectively and correctly, and develop content for website as well as for the various marketing collateral, writing informative blogs for our target audience, etc. as part of the content profile.I was also responsible for vendor management for all digital marketing tasks for one of the projects and was responsible for ensuring quality in areas including content, digital marketing cost effectiveness, designing, website design and testing, event conduction, etc.Being part of the marketing profile, I have been responsible for developing marketing collateral with help from the designing team, lead generation with help from the digital marketing team (for online data & lead generation), and various offline sources (for offline data & lead generation), budgeting (for marketing activities) and ROI calculation, scheduling and conducting meetings with prospective clients (mostly professors, tutors, and businesspersons in the education arena) across East India.As part of the Academic Support profile, I am responsible for students' academic integrity, student communication compliance, student-university interventions, and special support to students. I also conducted a few sessions from time to time as required with our existing students as part of the student enrichment program.