Achievements: Did all grounds works related to product branding and marketing and led the product launch event. Led the media interaction event hosted on the eve of product launch. Job Responsibilities: Prepared of company’s overall brand, promotion and PR plan, execute the same and audit the effectiveness of the plan. Pitched idea for TVC, print ad and other social media advertisement designs. Liaised with advertising agencies to run several ATL and BTL campaigns and design advertisement as well as promotional activities. Coordinated with media for the promotion of company related activities. Coordinated with different service vendors to run BTL campaigns as well as activities. Pitch concepts for advertisement, promotional and branding campaigns, get approval and execute the same. Identified and procure innovative branding and promotional products and items. Performed as lead personnel for organizing different activities like media interactions, mason meet, engineer meet and meeting with contractors and developers. Coordinated the preparation of paper ads, television commercials, DTA and radio jingles. Led the digital marketing affairs especially via social media, google platform and YouTube ads. Worked closely with the sales and marketing team to access the situation of product demand in market and design innovative branding concepts to fulfil the gap. Coordinated with government agencies for procuring NS certification for products. Performed as a lead in developing promotional items like product catalogue, brochure, diary, note pad etc

 Preparation of overall brand, promotion and PR plan and execute the same. Coordinate with media for the promotion of company related activities. Liaison with advertising agencies to run several campaigns and design advertisement and promotional campaigns. Coordinate with different service vendors to run BTL campaigns as well as activities. Pitch concepts for advertisement, promotional and branding campaigns, get approval and execute the same in cooperation with line Manager and advertising agencies. Identify and procure innovative branding and promotional products and items. Perform as lead personnel for organizing different activities like media interactions, mason meet, engineer meet and meeting with contractors and developers. Lead the media visit to the manufacturing plant.  Coordinate the preparation of paper ads, television commercials, DTA and radio jingles. Lead the digital marketing affairs especially via social media, google platform and YouTube ads. Work closely with the sales and marketing team to know the situation of product demand in market and design innovative branding concepts to fulfil the gap Development of company website and feed the content. Operation and revitalization of social media.

Public Relation.Media Relations.Documentations.Translation.Internal and External Communication Planning and Execution.Development of Communication Tools and Strategies.

Writing, Reporting, Editing and Coordination

ReportingWriting News, Features and Analysis on social, political and economic issues.