• Carry out the analysis of digital marketing campaigns and enable self-service BI capabilities through Power BI reports, data cubes and easily accessible documentation• Perform extensive analysis of paid media performance, retail, competition, and digital footprints of customer to generate actionable insights and identify data gaps or anomalies• Data cleansing and automation at large volume structured and unstructured both kind of data• Conducted standardization initiatives to enhance data literacy and availability for end users• Create competition newsletters and deep dive analysis of digital touchpoints through CJA

• Conducted thorough business analysis to identify opportunities and challenges, leveraging Tableau, SSAS Power BI, and QlikView/Qlik sense for data mining and pattern recognition.• Led end-to-end processes for reporting solutions, collaborating closely with Data Engineering for relevancy and performance optimization.• Developed Marketing performance measurement plans with quality standards, integrating benchmarks and KPI contexts.• Designed alternate consumption layers for ad hoc strategic inputs, facilitating Excel pivoting through connectors.• Directed the Business Intelligence Circle of Excellence, mentoring over 10 visualization engineers and business analysts to advance in BI technologies and practices.

• Running the engagements with stakeholders from scoping to delivery, producing Tableau dashboards, Ad hoc Analysis, and presentation decks.• Collaborated with data engineering to optimize data models for reporting and analysis.• Provided data-driven insights for strategic decision-making discussions.• Managed reporting life cycle, reviewing usage and relevance, and upgrading or decommissioning reports.• Trained new team members in domain-specific knowledge and technical competencies.

• Sales Analytics and provided insights in the form of either reports or presentation decks• Conducted knowledge transfer and documentation from different agencies• QA and Automation, data analysis, cleansing and modeling

• Developed advanced Excel dashboards integrating website traffic, sales, and Demand Gen metrics via various web analytics tools.• Prepared management review decks with insightful comments on business changes for informed decision-making.• Played a crucial role as a core development team member, managing critical ad-hoc requests and coordinating with DBAs for implementation.• Created documents, SOPs, and BRDs, obtaining signoffs from stakeholders, while automating dashboards using VBA for efficiency.• Oversaw report usage, evaluated stakeholder requirements, maintained metric definitions, and communicated effectively with technical teams for data integrity and issue resolution.

Jobs and Responsibilities :Maintain global project capacity and demand data for all production centersCreating Projects for all regions in Clarity and assign the budgets in co-ordination with Project Leaders and production managersMaintaining resource capacity availability status and co-ordinate with project leaders to get compliance in resource tracker toolSupport global budgeting team to assist them allocating projects based on the capacity availabilityAnnual Operating Planning.Provide Project benchmark planning status sheet to management for reviews and decision making meetingsOrganizational Scorecard Analysis.Employee Performance Analysis Support.Resource Planning for India Production and OPCs to Mitigate Project Risks.Execution Planning Review across Asia Pacific Region.Generating and Analyzing Project Raw data and Time Tracking Data.Leading the conference Calls with International Counterparts and Stake holders.Provide continuous Data Support to Production Engineer’s Team.90 Day Forecasting.Estimation Process.Ramp up/Hiring planning for India production centers and OPCsSupport Production Supplier Management

Worked on credit card application processing that mainly involves screening of their profile and evaluate the decision on approval based on CIBIL scoring. Done reporting to make sure management has visibility into team performance and KPIs around objective of the process.