Ashok Bania

Ashok Bania Email and Phone Number

Senior Vice President Product and Growth @ SoundCloud
San Francisco, CA, US
Ashok Bania's Location
San Francisco, California, United States, United States
About Ashok Bania

I am a product and general management executive with 18+ years of experience managing multi-disciplinary teams including Product Management, Product Operations, Program Management, Engineering, Design and Marketing.Throughout my career, I have played a pivotal role in building core/growth teams, successfully launching new products/businesses at start-ups, and driving the growth of products in late-stage companies. I have deep expertise in UX research, design, new product development balanced with expertise in GTM and P&L management. I have led both small and large organizations and I am painfully aware of where theory breaks and practice starts in execution. This awareness and experience has helped me transform teams, business models and companies. I identify as a cis-gay man and am an immigrant from India, and being an introvert has had an impact on both my personal and professional journey. These personal attributes have shaped my perspective, and I am passionate about supporting causes that aim to break cycles of poverty, promote mental health, and advocate for LGBTQIA+ rights.

Ashok Bania's Current Company Details
SoundCloud

Soundcloud

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Senior Vice President Product and Growth
San Francisco, CA, US
Website:
soundcloud.com
Employees:
789
Ashok Bania Work Experience Details
  • Soundcloud
    Senior Vice President Product And Growth
    Soundcloud
    San Francisco, Ca, Us
  • Queer Capita
    Advisory Board Member
    Queer Capita Sep 2024 - Present
    New York, Ny, Us
    Creating and strengthening a community of Queer music industry professionals.
  • Soundcloud
    Senior Vice President Product & Gm (Streaming Royalties/Distribution And Commerce)
    Soundcloud Mar 2024 - Present
    Berlin, Berlin, De
    Increased subscribers by xx%, net margin by xx%, launched "Get Heard" (value prop directly attributable to subs growth), launched SC store and break artists like Laila!- Continue to head the Product Management org - GM of the distribution business (streaming royalties) - XXX M ARR- GM of the commerce business (new)- Content Operations - Exec sponsor for Queerclouders (SoundCloud's LGBTQIA+ community)
  • Soundcloud
    Svp Product & Growth, Creator
    Soundcloud May 2023 - Mar 2024
    Berlin, Berlin, De
    - Manage SoundCloud's Global Product Division- Lead the creation of artist commerce business, enabling artists to generate supplementary income.- Expand SoundCloud's value proposition by fostering partnerships and early access programs.- Experiment with and validate cutting-edge music technologies, including Gen AI and Web3 (with a focus on community and NFT applications)- Exec sponsor for Queerclouders (SoundCloud's LGBTQIA+ community)
  • Soundcloud
    Vp Product & Growth, Creator
    Soundcloud Feb 2022 - May 2023
    Berlin, Berlin, De
    - Help led SoundCloud get to profitability for the first time in 16 years- Strengthened Creator SaaS business revenue by increasing subs, improving margins and reducing churnSoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world’s most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalogue of music, and an artist services and distribution business to help artists grow long-term, successful careers.I support product, product marketing, design, UX and analysts in pursuit of our mission to help artists with their creations and their career.
  • Yuna.Io
    Advisor
    Yuna.Io Feb 2023 - Present
    San Fransisco , Us
    Advising the team on personalized digital wellbeing using AI.
  • Antler
    Mentor & Operator
    Antler Jun 2022 - Present
    Singapore, Sg
    Help start-up founders with anything they need from my experience - ideas of testing a hypothesis to GTM strategies. I help founder zoom into specifics of execution.
  • Product School
    Featured Speaker At Product School
    Product School 2018 - Present
    San Francisco, California, Us
    Speak mostly about #early-stage #zerotoone #0to1 #growth #productmanagement etc.Product School is a global leader in Product Management training with a community of over one million product professionals. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work
  • Expectful
    Advisor, Product And Technical
    Expectful Jul 2021 - Jan 2023
    New York, New York, Us
    Helped the CEO and the product team with strategy. Acquired by Babylist.
  • Tumblr
    Vp Product And Engineering, Feeds And Recommendations
    Tumblr 2021 - 2022
    New York, Us
    Improved engagement by 20% driven by longer feed sessions, more dwell time on posts and more engagement actions such as save/share/comment/reblogging.Led multiple teams focussed on making relevant, engaging, serendipitous and exciting content/blogs available and discoverable to users through unique user experiences. Led all community based features including Trust & Safety.I manage multiple functions in this organization that includes product management, product engineering, data science and machine learning to continue this important work and make Tumblr the best place "where your interests connect you with your people" (our mission).Tumblr is a part of an amazing company - Automattic - read more about Automattic here - https://automattic.com/about/
  • Warnermedia
    Senior Director Product Management (Entrepreneur In Residence At Cnn)
    Warnermedia 2019 - 2021
    New York, Ny, Us
    Figuring where should CNN go beyond news to build 3 additional new business and revenue streams (areas of exploration - health/wellness, travel/activities & edtech). We have an outsized advantage of content creation and supply, global scale, subject matter experts and even bigger motivation to create new products/businesses. Wanna know more? ping me.
  • Lyft
    Head Of Product, Rider
    Lyft 2019 - 2019
    San Francisco, Ca, Us
    1. Rider App (App as a Platform & Request Flow)2. Airports Business3. High Value Modes - Extra Seats, Luxury4. Use Cases - special rides for every occasion5. Membership (Subscription) - Lyft Pink - helping riders get more value out of Lyft
  • Headspace Inc.
    Director Product Management (Growth, Customer Experience & Platforms)
    Headspace Inc. 2018 - 2019
    Santa Monica, California, Us
    Scaling Headspace from 1 to ∞- Voice (Alexa, Google Assistant, Cortana)- Sleep- Wearables (Apple Watch)- Internal tools and customer experience- Personalization/Search/Recommendations - Partnerships and Platforms- Technology InfrastructureThe story so far in Headspace: - Founder of four teams in Headspace - Connected Experiences/Emerging Products (Voice and Wearables), Conversion, Partnerships and Infrastructure and Tools. - Launched 13 skills on Alexa and a few Google Assistant Actions (including Sleep and Sleepcasts on these platforms)- Introduced IaaS vs. a service desk model for DevOps and Infrastructure team (which includes tools and process for Operational Excellence, DB Operations, Deployments and Provisioning)- Published a white-paper on Headspace Security and Compliance - Launched Customer Service tools/processes that helped us engage with our members and reduce costs in operations- Launched various experiments on personalization "Just For You" category on Library and recommendations on Voice- Launched various promos and experiments on checkout flows leading to increasing # of subscribers and conversion rate.
  • Headspace Inc.
    Lead Product Manager
    Headspace Inc. 2017 - 2018
    Santa Monica, California, Us
    - Conversion & Growth
  • Product School
    Lead Instructor
    Product School 2017 - 2017
    San Francisco, California, Us
    Part time Instructor on Tue and Thur evenings in NYC.
  • Spotify
    Senior Product Manager, User Engagement
    Spotify 2016 - 2017
    Stockholm, Stockholm County, Se
    Where Notifications, Personalization and Growth meets. Product area lead: worked on notifications (email, in-app, push notifications) and growth tools using applied ML and complex backend infrastructure (XX billion song events/day). Some examples of user facing launches from my teams:- life cycle notifications and reminders such as registration, on-boarding, purchase completion, discover weekly, new releases etc. - concert notifications- release radar playlist- promos, intro offers- year in review ...... to name a few ...
  • Dolby Laboratories
    Senior Product Manager, Virtual Reality
    Dolby Laboratories 2015 - 2016
    San Francisco, California, Us
    A complete immersion in a virtual world (behind those Head Mounted Displays) requires 'tricking'​ one's brain into believing what it is sensing. Sight can be as limiting as the field of view. Sound adds to what sight can't grasp - a bull charging from behind, a rattlesnake below on the right or even a whisper moving from the left ear behind the head to the right ear. With Dolby Atmos for Virtual Reality technology and tools, we aim to help content creators create object-based sound on a 3 dimensional space and encode their creation such that they are decoded and rendered binaurally (headphones) with precision and efficiency when an end user listens to the content. The artistic intent and creative integrity is maintained and preserved from the content creation to consumption thereby ensuring a full immersion into the virtual world.Responsible for Dolby Atmos Cinematic VR content creation workflow and tools, content packaging and distribution (codec) and rendering solutions.1. Launched Dolby Atmos VR Production Suite and Dolby Atmos for Virtual Reality Applications - end to end ecosystem from content creation, codec and rendering sound over headphones and even speakers which are used by the leading VR sound mixers in the world such as Skywalker Sound. It's a widely adopted sound format - Jaunt - http://finance.yahoo.com/news/dolby-laboratories-jaunt-launch-world-130000365.htmlLittlstar - http://finance.yahoo.com/news/dolby-laboratories-littlstar-announce-next-130000572.html2. Worked on two VR movies that were a part of official Sundance 2016 and Tribeca 2016 lineup - Collisions and Perspectives 2
  • Yahoo
    Senior Product Manager, Search And Smart Tv
    Yahoo 2013 - 2015
    Sunnyvale, Ca, Us
    Product: Trending Now and Trending Queries- Launched 100% algorithmic Trending Now (trending searches) experience in Yahoo driving higher click-through to Yahoo Search- Launched Trending Summary - Using trending signals from search queries and corpus of content Yahoo has, Trending Summary present a short snippet of information for the trending query so that users remain abreast of not just what's trending but also why they are trending.- Launched Top Holiday Searches in US- Responsible for the Trending Now Search Results Page experience- Responsible for Query Understanding- Responsible for the distribution of Trending Now - on/off network globally- Responsible for search traffic and revenueProduct : Search Applications - Launched various applications that gives direct, engaging and interactive results to users for a given queryProduct: Smart TV - Manage the entire software stack - OS, Backend and Frontend for a couple of TV OEM companies- Developed specialized apps (Smart Guide - Personalized Program Guide - see link attached) and interactive ad experiences on top.- Managed the entire program of Smart TV portfolio of products. - CES 2014 Coverage: - http://www.businessinsider.com/yahoo-smart-tv-save-or-kill-television-2014-1 - http://thenextweb.com/insider/2014/01/07/yahoo-brings-connected-tv-platform-smart-tvs-content-recommendations-related-updates/#!rGeW5
  • Yahoo
    Product Manager, Notifications And Platforms
    Yahoo 2011 - 2013
    Sunnyvale, Ca, Us
    Notifications and GamificationCreated a large scale real time platform for notifications and growth and at the same time developed ML models to understand user's better in context such as activation, retention, content creation, loyalty etc. We also developed a gamification platform in-house to gamify experiences for user engagement (activation & retention).User Segmentation and ReputationClustering users using ML techniques on various dimensions such as engagement, loyalty, monetary value etc.
  • Aol
    Senior Product Manager, Aol Health And Lifestyles
    Aol 2010 - 2011
    New York, Ny, Us
    AOL Health and Thatsfit.com (AOL/HuffingtonPost Healthy Living), ShelterPop, Aol Parenting & KitchenDaily1. Completed an exhaustive study to bring in parity and beyond-parity features to AOL Health.2. Managed day to day product related operations with ad tech, sales and editorial team to bring in additional revenue.3. Evaluated and analyzed partnerships for Health and co-ordinate with business development for diligence, pricing and deal terms4. Managed other products such as ShelterPop.com, KitchenDaily, Parenting etc.Additional responsibilities -1) Completed product strategy for mobile and communication, location based services, paid services etc.2) Done various due-diligence and research for new products3) Due diligence of companies and research for AOL Ventures
  • Aol
    Product Manager, Winamp Media Player
    Aol 2008 - 2010
    New York, Ny, Us
    Product Manager, Winamp and Music Usage Database (AOL Music) - Global audience1. Managed Winamp Product(s) across all geographies 2. Managed AOL Music's Platform Services - large scale usage data of all users across the world - used for tracking, charting and personalization of individual's music - Music Database which contains all artists' content that powers all AOL Music Network properties3. Worked with the community manager to engage one of the largest communities in this category4. Wrote on the Winamp blog (http://blog.winamp.com)
  • Cnbc-Tv18
    Marketing Manager
    Cnbc-Tv18 2007 - 2008
    Mumbai, In
    Headed product and marketing for CompareIndia.com, Tech2.com and StoreGuru.com.1) Launched StoreGuru.com which is shop.in.com now.2) Prepared business plans/roadmaps/marketing plans/creative briefs/promotion plans for CompareIndia.com, Tech2.com and StoreGuru.com.3) Managed 2 customers acquisition and support executives for CompareIndia.com.4) Co-ordinated roadshows, events and contests for Tech2.com5) Worked with varied teams - CNBC TV18, In.com, Moneycontrol, Mobile team (52622), Bookmyshow.com& JobStreet.6) Worked closely with ad networks, online media planners and creative agencies.7) Worked on a project involving structured data.
  • Ht Media Ltd
    Product Manager
    Ht Media Ltd 2006 - 2007
    New Delhi, Delhi, In
    Joined as a management trainee for the HT Media Ltd. group and worked on various assignments including the launch of Fever 104 FM (in association with Virgin Radio) and Mint (in association with the Wall Street Journal). Responsibilities as a product manager for Hindustan Times includes marketing strategy, creating product road map and business plans as well as co-ordinating efforts for sales, advertisement sales, operations, events, activation, marketing & communications which includes media planning and business development.Published three articles in Hindustan Times newspaper (Bombay Edition), 2007

Ashok Bania Skills

Product Management Mobile Devices User Experience Agile Methodologies Analytics Seo Business Development Business Strategy Content Strategy Mobile Applications Competitive Analysis Social Networking Web Analytics Mobile Internet E Commerce Team Management Marketing Strategy Product Marketing Information Architecture Agile Project Management Strategic Partnerships Monetization New Media Platforms Content Management Product Requirements Gamification Web Services Product Development Mobile Marketing Digital Strategy Business Modeling Go To Market Strategy Web 2.0 Mobile Technology Agile Product Strategy Growth Strategies Coaching And Mentoring Virtual Reality Consumer Internet Mobile Commerce Product Planning Saas Mobile Advertising Game Mechanics Algorithm Design Mobile Immersive Audio Growth Hacking

Ashok Bania Education Details

  • Indian Institute Of Technology, Madras
    Indian Institute Of Technology, Madras
    Microelectronics & Vlsi Design
  • Indian Institute Of Technology, Madras
    Indian Institute Of Technology, Madras
    Electrical Engineering
  • Indian Institute Of Management, Lucknow
    Indian Institute Of Management, Lucknow
    Strategy And Systems

Frequently Asked Questions about Ashok Bania

What company does Ashok Bania work for?

Ashok Bania works for Soundcloud

What is Ashok Bania's role at the current company?

Ashok Bania's current role is Senior Vice President Product and Growth.

What is Ashok Bania's email address?

Ashok Bania's email address is as****@****ail.com

What is Ashok Bania's direct phone number?

Ashok Bania's direct phone number is +131052*****

What schools did Ashok Bania attend?

Ashok Bania attended Indian Institute Of Technology, Madras, Indian Institute Of Technology, Madras, Indian Institute Of Management, Lucknow.

What are some of Ashok Bania's interests?

Ashok Bania has interest in Civil Rights And Social Action, Education, Human Rights, Animal Welfare, Arts And Culture.

What skills is Ashok Bania known for?

Ashok Bania has skills like Product Management, Mobile Devices, User Experience, Agile Methodologies, Analytics, Seo, Business Development, Business Strategy, Content Strategy, Mobile Applications, Competitive Analysis, Social Networking.

Who are Ashok Bania's colleagues?

Ashok Bania's colleagues are Billie Branigan, Esmeralda Uribe, Abbas Molaei, John Garcia, Vũ Thành An, Sonu Thakkar, Adrián Urrestarazu.

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